facebook developer garage hamburg_new.fm

New.fm Facebook Developer GarageMay, 14th, 2008

Building up Europe‘s first white-label music and music promotion

network

New.fm


New.fm ... Or how to get your artist to over 500.000 Users and more than 10 Social Networks with the click of one

button?


Online:Laut.de, yahoo

Online:Laut.de, yahooNew.fmNew.fm

FacebookFacebook

Eins.deEins.de

JoinRJoinR

etcetc

New.fm is the new online community management tool. Administrate all online community profiles through one account!

Music label/ Musician

Music label/ Musician

TelevisionTelevisionRadio

i.e.:Motor, Fritz

Radioi.e.:Motor,

Fritz

Print/ PR: i.e.: Bravo,

Yam

Print/ PR: i.e.: Bravo,

Yam

Online Promotion

TelevisionTelevision ClubClub


Business model

New.fm aggregates major and independent music

content and publishes it through social communities

New.fm also publishes mainstream music news produced by its own editorial department

New.fm features are quick and easy to implement with the New.fm API


2001: 45.148 2004: 29.548 2007: 27.853

2001: 72.771 2004: 59.261 2007: 55.068

2001: 73.740 2004: 60.997 2007: 55.047

Market Overview – Magazines


2001: 351.166 2004: 242.743 2007: 130.327

2001: 314.674 2004: 309.158 2007: 213.355

2001: 838.431 2004: 561.267 2007: 440.453

Market Overview – Magazines


Decreasing relevance of music television like VIVA and MTV for breaking new music and artists

Market Overview – Music Television

Ratio of music videos showed by day and night


Interfaces and APIs

Facebook F8

Open Social

New.fm Jscript APIPartner implementation in less

than 30 minutes

New.fm provides content for the following technologies


Who is using it ? (Status May 2008)

Warner Music Group


Content

Labels/ musicians provide New.fm with:

Songs (mp3) Events Images Videos News

New.fm is an innovative promotion tool for the music industry


How to publish - Artist Dashboard


Artist Profile / Partner Site


Artist Profile / Partner Site

Live DemoLive Demo


Facebook experiences – The stratgic stuff

Application and „social spam“

Hard to grow, even with localized and German content.


Facebook experiences – The tech stuff

• Free download of Javascript Animation Library

• Facebook requires newest Flashplayer (good for developers)

• FQL is a very powerfull language

• FB changes libraries without announcement

• No realtime features on profilepages possible

• Took nearly 3 weeks until our application was published in the FB directory

+ -Pro Contra


Facebook experiences – The cool stuff

• FQL lets you know who the user is!

• Events near the user in next release


Time for questions

??????

New.fm is a new medium for publishing music content and news to a large reach

of online users