If you build it, they will come!

Nico Lumma, Media Ventures GmbHFacebook Developer Garage Hamburg, May 14, 2008

really?

•Building an App is relatively easy.•Getting the users is the hard part.•unless you are Slide or

Rocketboom.

Environment

•24390 Apps on Facebook.•it‘s all about eyeballs.•very competitive.

Users and Apps•Love/Hate-Relationship.•User installs App, then what?•Engage the user, but don‘t spam!•Get users to write reviews.•Build a Fanpage.

What‘s a good App?

•Depends. Really.•Some people like Vampires.•Others like Picnik. Or Calvin & Hobbes

Quotes.•Most like SuperWall, FunWall, Friends

for Sale, Scrabulous, Flixster, or Texas HoldEm Poker

Find an idea.

•Connect to your existing data. If exists.

•Engage users.•Offer content.•Involve friends.

Then What?

•An App without users is a lonely place.

•Viral Growth is a Facebook legend from the old days.

Advertise.•Endless Possibilities.•Lookery•Social Media•even Facebook itself. hmm.•use small budgets, do some

testing.

Been there, done that.•Shoppero App

•tied in closely with Shoppero.com•did some advertising. 9000 Users. •failed to really engage Users, too

complicated•Mabber App•Groupchat for Facebook Groups•no advertising - no users

It‘s all about the DAU

•Daily Active Users.•Engage.•Newsfeed.•don‘t spam. seriously.

Thanks.

Nico Lumma - nico@mediaventures.de - http://twitter.com/rednix

http://lumma.de -http://f8club.de - http://twitterdings.de

I can has Appz!