Facebook Best PracticesCaryn ZengelMedStar Health

Types of Content to Post

Content is KEY! Personal tone Short (Facebook is not a blog)

Easy to read Informative Interesting Relevant

Capitalize on holidays, seasons, trends, etc.

Types of Content to Post

70-20-10 Rule 70% --Valuable Information 20% -- 3rd Party Content 10% --Self-promotional

How to Plan Content

Use an editorial calendar Use page insights for timing Schedule, when needed

How to Maximize Engagement

99% of organic posts receive little to no engagement Questions Feedback Contests

Payoff: Reach Engagement Likes Web traffic

Understand Facebook terms!

How to Maximize Engagement

Use Visual Content Use images with your post

53% more likes and 104% more comments Real images best, stock ok

Pixabay.com freedigitalphotos.net

Proper sizing 503px by 503px iPiccy.com Pixlr.com

Behind the scene, collages, action shots, spontaneous shots, team photos 1 to 1 ratio (text to image)

How to Maximize Engagement

Pin posts to top of timeline Use Facebook as your page, and like and comment

on other pages’ posts Update cover photo

Feature physicians, patients, staff or fans Don’t:

Use ALL CAPITALS in your posts Brand posts Overuse “like and share” Like your own posts

Types of Advertising

Content in Front of More Users 2-3% of fans see organic posts What’s your goal?

Page Post Engagement Page Likes Clicks to Website Website Conversions Event Reponses

Very Important Reminders

Respond to users in a timely manner 67% expect a same day response

Always be aware of how you’re using Facebook Page versus yourself

Never use a national disaster as a promotional opportunity

Understand and obey patient privacy laws

Questions?