facebook advertising
DESCRIPTION
This is a presentation created by the Interactive Media Rejects for CEMPTRANSCRIPT
An
Production
Campaign Objectives• Main Objective
– Test the effectiveness of the targeting options of Facebook Advertising
• Secondary Objectives
– Drive traffic to the Rejects site (and CEMP)– Attract comments from fellow IMS students– Get familiar with Facebook’s advertising offering
Facebook Advertising
The Ad & Landing Page
Targeting
Time frame & Budgeting
• 3 Week Campaign
• Max. $20 per week
• Max. $0.50 CPC
• CPC vs CPM
Results & Analysis
• Total number of impressions: 66,716• Total number of clicks: 131• Average CTR: 0.20%• Average CPC: $0.22• Average CPM: $0.44• Total spend: $29.43• Unique comments: 14• Conversion rate: 10.7%
Conclusions• Limitations
- Technical problems- Targeting issues- Reporting
• Final conclusions
- Facebook is great for targeting specific audiences- Easy to set up and monitor- Relatively cheap option- Limited reporting options- Mike has a very clickable face!