ENGAGE

49%HAD A 5X OR GREATER RETURN ON AD SPEND

BUILD MEANINGFUL 1:1 RELATIONSHIPS

FIND AND REACH YOUR AUDIENCE WITH PRECISION AT SCALE WITH FACEBOOK ADVERTISING

CONNECTING WITH, ENGAGING AND INFLUENCING YOUR CUSTOMERS

CONNECT

3,200,000,000FACEBOOK IS AN EXTREMELY ENGAGING PLACE

BIGGER ADS, AT THE CENTER OF OUR DESKTOP AND MOBILE EXPERIENCE

ENGAGE ACROSS PLATFORMS TO REACH PEOPLE WHEREVER THEY ARE

CREATE WORD OF MOUTH AT SCALE

ACHIEVE HIGHER BRAND RESONANCE AND ONLINE SALES

DRIVE OFFLINE SALES�

THE POWER OF FACEBOOK ADVERTISING

+98%

DRIVE BUSINESS RESULTS MORE EFFECTIVELY INFLUENCE

+31%

GREATER BRAND AWARENESS

ONLINE AVERAGE ONLINE AVERAGE

BETTER AD RECALL HIGHER SHARE OF CONVERSIONS

COMMON MOBILE AD

AGE

GENDER

DMA

CITY / STATE / ZIP

BIRTHDAY

EDUCATION

WORKPLACE

RELATIONSHIP STATUS

LIKES & INTERESTS

FRIEND CONNECTIONS

ACTIVITY (E.G., CHECK-INS)

INTENT

MORE PEOPLE, ON MORE DEVICES, MORE OFTEN THAN ANYWHERE ELSE

HOURS SPENT ON DESKTOP PER PERSON PER MONTH

FACEBOOK SPONSORED STORY IN NEWS FEED

+192%

TRUST WORD OF MOUTH OF FRIENDS & FAMILY

TRUST TV, RADIO & NEWSPAPER

DEMOGRAPHIC�

SOCIAL

PERSONAL

MOREGET

PAGE POST ENGAGEMENT IN THE NEWS FEED

FIND THE RIGHT CUSTOMERS WITH BETTER TARGETING

REACH THE RIGHT PEOPLE EFFICIENTLY

LIKES AND COMMENTS EVERY DAY IN THE WORLD

47%92%6

7

5

9

4

3

2 1

1

ONLINEAVERAGE

FACEBOOK

FACEBOOK

67%YEAR OVER YEAR MOBILE

USER GROWTH

543M

95%

90%

72%

35%

ONLINEAVERAGE

ONLINEAVERAGE

BROAD CAMPAIGN ACCURACY

NARROW CAMPAIGN ACCURACY

COSTSAVINGS25%

COSTSAVINGS60%

3-5X

5X+ROI

ROI

70%HAD A 3X OR GREATER RETURN ON AD SPEND

IN AN ANALYSIS OF OVER 60 CAMPAIGNS ON FACEBOOK

6:35FACEBOOK

3:20GOOGLETM

2:07YAHOOTM1:55

MICROSOFTTM

955M

58%RETURN DAILY

TOTAL MONTHLY ACTIVE USERS �

MONTHLY ACTIVE USERS ON MOBILE

398X398 FACEBOOK SPONSORED STORY IN NEWS FEED

35%LOWER COST PER

CONVERSION

8

SOURCES: 1 FACEBOOK 10 Q, JUNE 2012. 2 COMSCORE, JUNE 2012. 3 NIELSEN OCR, OCTOBER 2011. 4 FACEBOOK S-1, 2012. 5 FACEBOOK NEWS FEED REPORT, JULY 2012; AVERAGE CTR FOR AGGREGATE PAGE POSTS IN FEED VS. RIGHT-HAND SIDE. 6 A VARIETY OF 3RD PARTY METHODOLOGIES LIKE PANELS AND MMM. 7 NIELSEN BRAND EFFECT NORMS, MAY 2012. 8 AGGREGATE KNOWLEDGE, JUNE 2012; VIA MTA MODEL (154% HIGHER SHARE IN LTA MODEL). 9 NIELSEN, APRIL 2012.

300X250 DISPLAY AD

ONLINE AVERAGE

VS

VS