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1 OCTOBER / NOVEMBER DECEMBER 2013 Edition 31 - Salon Only Orders: 1300 437 436 MALE HAIRDRESSER OF THE YEAR The Great Gastby CLOUD NINE MICRO WAND COMPETITION WINNERS FABULOSO pro LAUNCHED at Cosmoprof Vegas NEW YORK STUDY TOUR PRESTIGE EDUCATION ROADSHOW

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Page 1: FAbuLOSO pro LAuNcheD - Haircare Australiahaircareaust.com/wp/wp-content/uploads/2014/11/HCA... · 6 EDUCATION We are thrilled to present to you the Prestige Partners New York Study

1

OctOber / NOvember December 2013edition 31 - Salon OnlyOrders: 1300 437 436

mALe hAIrDreSSer OF the YeAr

The Great GastbycLOuD NINe mIcrO wAND cOmPetItION wINNerS

FAbuLOSO pro LAuNcheDat Cosmoprof Vegas

New YOrK StuDY tOur

PreStIGe eDucAtIONrOADShOw

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DEPOSIT ONLY * AMMONIA FREE * PEROXIDE FREE

DIRECT PIGMENT IN A CONDITIONER BASE

UNLIMITED COLOUR PALETTE

TOTAL RESPECT OF SCALP AND HAIR’S INTEGRITY

NO PERMANENT COLOUR COMMITMENT

create unlimited semi colours

customise unlimited retailcolour conditioners

offer new professional services, create new colour business and increase client loyalty with evo® fabuloso pro™ / call 1300 437 436 * fabulosopro.com

NEW ‘COLOUR REFRESH AND MAINTENANCE SYSTEM’

- revive and maintain your clients’ hair colour in between full colour services.

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DEPOSIT ONLY * AMMONIA FREE * PEROXIDE FREE

DIRECT PIGMENT IN A CONDITIONER BASE

UNLIMITED COLOUR PALETTE

TOTAL RESPECT OF SCALP AND HAIR’S INTEGRITY

NO PERMANENT COLOUR COMMITMENT

create unlimited semi colours

customise unlimited retailcolour conditioners

offer new professional services, create new colour business and increase client loyalty with evo® fabuloso pro™ / call 1300 437 436 * fabulosopro.com

NEW ‘COLOUR REFRESH AND MAINTENANCE SYSTEM’

- revive and maintain your clients’ hair colour in between full colour services.

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THE PERMANENT,AMMONIA-FREE COLOURTHAT PROTECTS ANDNURTURES HAIR

High-performance technology forbright, vibrant, long lasting colour.The unique formula that intensifies colour while providing optimal care.

SCIENTIFICALLY PROVEN EFFICIENCY:

·· ENSURES·100%·COVERAGE·OF·GREY·HAIR

·· BOOSTS·COLOUR·BY·13%

·· TWICE·AS·RESISTANT·TO·WASHING

·· 10%·ADDED·SHINE

·· CONDITIONING·EFFECT

·· THE·BEST·COLOUR·FOR·SENSITIVE·SCALPS

AMMONIA-FREEPPD-FREEFRAGRANCE FREE

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HIGHPERFORMANCE TECHNOLOGY

INTENSE AMMONIA-FREECOLOUR

Distributed by Haircare Australia. Corner Manton + Adam Street, Hindmarsh 5007 · Orders 1300 437 436

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6

EDUCATION

We are thrilled to present to you the Prestige

Partners New York Study Tour 2013. The NYC tour

is designed to give our attendees an experience

of New York through the eyes of Haircare

Australia. Working with a group of 10 stylists, this

trip encompasses exclusive tours and insights

into international brands like evo, FABULOSO,

Morroccanoil and Cloud Nine; as well as

seminars and experiences with our best

ambassadors and creatives.

The idea is for our Prestige Partners to experience

the city of New York while immersed in the

culture and brand that is Haircare Australia. We

want to create a collective culture that supports

and creatively drives the stockists and Prestige

ambassadors who support us.

This is a not seen before experience that we are

excited to share and build for the future. Our official

Tour Leader is the inimitable Freda Rossidis from

Cast salons in Victoria who says she is ‘Looking forward Haircare Australia is known for bringing together the best brands across every facet of hairdressing. This also means having the very best educators and creatives to represent these brands. We asked ourselves what would happen if we threw our best and brightest on the stage together? The answer was ‘Who

to sharing my New York Fashion Week experience with a passionate group of

people. Be prepared to be inspired, motivated and most of all have fun with

myself and the fabulous team from Haircare Australia.

Our team on this tour are the following stylists:

• Freda Rossidis

• Mark Bailey and Natalie Depasquale from Rhubarb hair

• Sarah Sollazo and Lisa Pace from Organika

• Anna Ntaliiania and Kara Layton from Anaka

• Rachel Beswick

• Kate Donald from Audrey Hair

Ward Gauvin, Brad Gauvin, Lauren McCowan and Jane Howlett from HCA will

support this exceptional group of stylists.

We have packed out each day of the tour to sink our team into the

streets of New York and that indescribable energy that makes it such an

epicentre of culture and fashion.

HAIRCARE AUSTRALIA PRESENTS, PRESTIGE EDUCATION ROAD SHOW

THE SESSION

HAIRCARE AUSTRALIA PRESENTS, PRESTIGE PARTNERSNEW YORK STUDY TOUR

Our stable of key creative across evo and Cloud

Nine assembled for an all out hair ‘jam session’-

cut, colour, styling and every possible combination

of the three. Staying true to our company ethos

we wanted to create something off the beaten

path and inspiring. Something experimental,

progressive and entirely interesting from the

vanguard at the front of the industry.

Combining the talents of Jules Tognini,

Lauren McCowan, Grant Norton and Leonard

Newton, two shows were staged in Melbourne

and Adelaide to showcase evo, Cloud Nine,

FABULOSO Pro and introduce our Prestige

Partner program.

Prestige Partners is a concept where a stockist

can carry multiple lines from Haircare Australia

built around colour and combine their spend to

build their business with marketing, business

support, access to our top educators and creative

opportunity. We want to create a collective culture

that supports and creatively drives the stockists

and Prestige ambassadors who support us.

We kicked off in Melbourne with Lauren,

Grant and Jules.

Haircare Australia is known for creating and representing the very best brands across every facet of our industry. We thrive on education, inspiration and innovation. Part of the promise we make to our industry is that we are constantly striving to create opportunities that inspire our stockists to push themselves further across business, education and creative boundaries.

‘One’s life and passion may be elsewhere, but New York is where you prove if what you think in theory makes sense in life.’ Miuccia Prada

16 17

FEATURES

Cosmoprof North America is an annual trade

show covering all the essentials of the beauty and

cosmetic industry. This year the event was held

on July 14th- 16th July at the stunning Mandalay

Bay Resort and Casino in Las Vegas. The event

is a wonderland for beauty professionals to come

together and discuss innovative ideas and new

creations, in particular a fantastic way to introduce

the new FABULOSO pro range.

FABULOSO pro was launched as the new in-salon

‘colour refresh and customised retail system’ that

enables salons to revive, intensify and maintain

their clients’ hair colour in between full colour

services - a necessary extra for salons.

The FABULOSO pro presentation was conducted

by evo’s talented colour technical manager,

Melanie Fahey and education director, Grant

Norton. The presentation covered the innovative

colour and after colour services available, the

customised retail system of colour enhancing

A fleet of Audis delivered some of Australia’s

most influential, motivated and talented women to

the star studded event which included Miranda

Kerr, Lara Bingle, Carrie Bickmore, Kerri-Anne

Kennerley and Michelle Bridges. The group of

nominees hail from diverse backgrounds including

arts, entertainment, fashion and the environment,

proving they have an abundance of both style

and substance.

The winners of the awards were presented with

personalised Waterford Crystal trophies as an

acknowledgment of their achievements, and all

conditioners and the tremendous professional

and commercial opportunity for salons. Using

FABULOSO pro, salons can now: (a) create

unlimited semi colours which will refresh, fill, tone,

pastelise, accent and enhance any colour; and

(b) customise unlimited colour conditioners, which

can then be taken home by clients, to perfectly

match and maintain colour. The FABULOSO pro

range offers salons the ability to provide unique,

prescriptive services and products that can only

purchase from them. This allows for significant

new business in salon services and retail and

ensures repeat business to the salon.

Importantly, evo is keeping it simple true to its

nature. FABULOSO pro is supported by an ipad

app which enables the user to add and store

clients, add and store recipes as well as guiding

them through the formulation process. The line

is the perfect partner to complement any salon’s

professional colour portfolio.

FABULOSO PROLAUNCH AT COSMOPROF

THE INSTYLE WOMEN OF STYLE AWARDS

Excitement filled the air with the highly anticipated launch of the FABULOSO pro range at Cosmoprof in Las Vegas. Set to be a game changer in the hair and beauty industry it did not disappoint.

guests received a generous Women of Style

goodie bag featuring a bottle of Moroccanoil

Original Treatment.

As the event’s official hairstylist and hair care

provider, Moroccanoil dressed the tresses of the

elegant Women of Style guest list. A dedicated

Hair Studio was set up at the Langham in Sydney,

where guests were invited to have their hair styled

by New York based Moroccanoil Educator

Kevin Hughes.

Moroccanoil was a proud sponsor of the prestigious 2013 Women of Style Awards in May. The annual event is held to celebrate inspirational women, doing inspirational things, and this year there was no shortage of talent.

Kevin and the team were on hand with their

collection of turquoise brushes, signature

Moroccanoil Treatment and luxe styling products

from the range. Each person styled also received

a Moroccanoil pack which included products

specifically chosen to suit their hair type.

Celebrated actress Susie Porter was thrilled

when she emerged from her Moroccanoil session

with her strawberry blonde hair arranged in an

impressively lofty ’60s beehive. An assortment of

cut-glass bobs and sleek barrel curls followed, and

perfectly glamorous ‘Moroccanoil’ hair became a

talking point of the evening.

TECH TALKTECH TALK

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12

Q: What is the Lakmè new

seasonal Collection?

A: Lakmè, together with International Creative

Director Carlos Vidal, have launched

FUTURE based around the brand’s new

ammonia free permanent hair colour range,

Chroma. FUTURE is an interactive technical

workshop that takes our hairdressers on a

comprehensive journey through the different

realms of creative colouring using ammonia

free permanent intensive colour. For further

information, or to reserve your place, please

contact [email protected]

Q: How does Chroma differ from other

ammonia free permanent colours?

A: Chroma works with a unique VibraRiche™

high-performance technology that delivers

intense, vibrant, long lasting colour that

respects the hair’s fibre during the

colouring process.

Q: What is the mixing and timing ratio

for Chroma?

A. Chroma is a 1:1 mixing ratio and can be timed

for 30 minutes for normal hair colouring, or up

to 45 minutes for additional coverage on non-

pigmented hair.

Q: What are some of the key benefits

of Chroma?

A. • Chroma has 32 shades including

two mix tones

• Chroma offers 100% coverage on non-

pigmented hair

• Chroma contains VibraRiche™, H.A.S.,

Pyrazol and PMP technology

• Chroma works with two unique designated

developers; 18 Volume and 28 Volume

Crème Developer. These contain Betafin,

which ensures optimum client comfort

during the colour service.

Q: My Client has coarse resistant 100%

grey coverage and we usually work with

Collage permanent hair colour to obtain

uniform coverage. Could I swap her to

Chroma colour instead?

A: Because Chroma is a multi-reflective

colouring tool rather than a uniform result,

such as Collage or Collage+, it would be

advisable to continue using the Collage recipe

when looking for 100% coverage on resistant

non-pigmented hair. Chroma is a completely

different type of colour to Collage,

and both have unique roles within the

colouring spectrum.

with Melanie-Jane Fahey National Technical Manager Lakmé

Chroma RecipesBROUGHT TO YOU FROM OUR TALENTED STATE TECHNICAL EDUCATORS

EMMA HEFFEREN

SA/VIC State Technical Educator

Minky Blonde

57g of 9/20 + 3g 5/25

Creates a Rosewood/Mink Pale blonde result

JACQUIE KILPATRICK

NSW Technical Educator

Rosewood Blonde

40g 9/60 + 20g 8/64

NIGEL HALL

NSW Technical Educator

Cool Creamy Blonde

20g 10/17 + 20g 10/30 + 20g 9/20

ALISON KORKMAZ

VIC Technical Educator

Metallic Copper

30g 10/17 + 30g 10/40

with 18Volume Crème developer

CASEY MCKENNA

WA Technical Educator

Chestnut Copper

45g 7/45 + 15g 6/67

JAY KOWNACKI

QLD Technical Educator

Cool Raven

1/2 6/50 and 1/2 5/25 and 18vol.

with Melanie-Jane Fahey International Technical Manager evo®

TIPS & TRICKS TALKING TECHNICALTECH TALK

With the launch of the new Lakmé colour range Chroma, We take a look at why Chroma is different to other ammonia free permanent hair colours and some of its key benefits.

Q: What is FABULOSO Pro by evo®

A: Ammonia free, peroxide free, deposit only

colour intensifiers used for in salon professional

services as well as customised bespoke take

home retail conditioners.

Q: What can you do with FABULOSO Pro?

A: FABULOSO Pro has 3 Options:

Option 1 – In Salon Colour Service

• Colour Refresh

• Colour Fill

• Colour Tone/Pastels

• Colour Accent

• Colour Enhance

Option 2 - In Salon Treatment Service

• Shine Treatment

Option 3 – Take home

customised conditioners

• Retail Colour Intensifying Conditioner

Q: Explain the Mixologist Menu.

A: The Mixologist Menu is a tool which the salon

can utilise to formulate and identify options

they have selected to work with in the salon.

The recipes are a guideline to formulate with

and the chart is a diagnosis for where and

how to use FABULOSO Pro.

Q: Explain how to use the Temptress

Shine Treatment.

A: The Temptress Shine

Treatment can be used

directly after FABULOSO

Pro, after any in salon colour

service or when a client

comes in for a hair cut and

style. The hair is left looking

fabulously SHINY and glass

like and it seals in any fresh

colour service as well as conditions and

nourishes the hair.

N.B: TEMPTRESS SHINE TREATMENT

CANNOT BE USED TOGETHER WITH

FABULOSO PRO COLOUR INTENSIFIERS –

They do not mix.

Q: Explain the difference between a Soft

Pastel and a Metallic Pastel.

A: A Soft Pastel is working with either of the 2

base conditioners of Volume and Repair to

dilute the intensifiers within to create very soft

pastels. The results are soft, diluted and are

conditioned into the hair and left on for 3 to

5 minutes. Soft Pastels are mixed to visual

results. What you see in the base conditioner

or shaker is the result you will get on the hair.

Metallic Pastels work best in accent piecing

and are created working directly with the

colour intensifiers and our tertiary intensifier

Platinum. There are specific mixing ratios for

the Metallic Pastels and generally their timing

on hair is up to 3 minutes.

Q: What is the timing for a colour refresh?

A: A colour refresh is generally left on the hair for

up to 20 minutes.

Q: How long does FABULOSO Pro in

salon colour service with Option 1 last in

the hair?

A: Depending on the client’s porosity levels and

the general heath and condition of their hair.

FABULOSO Pro can last in the hair from 6

to 16 washes. However, if you send your

client home with the signature conditioning

intensifiers you are able to keep your client’s

colour fresh and the pigment extended in

between their regular colouring services.

Colour Refresh

Colour Fill

Colour Accent

To find out more about FABULOSOpro speak to your Haircare Australia sales consultant or call 1300 437 436 or visit www.FABULOSOpro.com.

CONTENTS

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17

109

272829

1822

12

2623

Women of Style Awards

FABULOSO pro Launch

Cloud Nine

Cloud Nine Micro Wand

Competition Winners

News

In the Media

What’s Hot

TechTalk

Get this Look

New Products

Babe Tape In Pro

FABULOSO pro

DetangoTM

LAY/N/GO

NEW PRODUCTS

EvERY ISSUE

FEATURES33

35

34

30

31

Sheek Hair Design

Gravity Hair Boutique

Jules Tognini

Prestige Education

Road Show

New York Study Tour

SALON FEATURES

STYLIST SPOTLIGHT

EDUCATION

14

20

30

FRONT COVER | FABULOSO

I wanted to detail the red tones and massive shine that FABULOSO purple red can give to the hair when used to refresh the hair. We wanted to achieve simple natural volume and movement giving a sexy image. To achieve this we used evo and a Cloud Nine waving wand. Simple styling and make up for a soft complement to the total look. I really wanted to move away from the over done looks.

Grant Norton - evo Education Director

PUBLISHED BY HAIRCARE AUSTRALIA | Cnr Manton + Adam Street, Hindmarsh SA 5007 | www.haircareaust.com

MANAGING DIRECTOR | Geoff Gauvin | CREATIVE | Kylie Biggs [email protected]

James McGarrigan [email protected] PRODUCT INFO/ORDERS | 1300 437 436 | [email protected]

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LuxuryGift SetsOriginal Iron Wide Iron Waving Wand all with heatproof stylecase

Ask your stylist for details

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NEWS

cLOuD NINeWINS BEST OvERALL

AIM FOR THE StArSHaircare Australia and Moroccanoil are proud to

have sponsored Layne Beachley’s Aim for the Stars

fundraising dinner on September 6, 2013.

Layne’s charity is about empowering and enabling

individuals to take control of their lives, to invest in

their future and fulfil their potential. It supports girls

and women with initiative and passion, that are

committed to achieving a dream and courageous

enough to ask for help along the way.

Moroccanoil was a proud sponsor of the

Zimmerman label at Vogue Fashion’s Night Out

in Sydney. Sydney’s CBD shopping precinct was

littered with runways, as dedicated fashion and

beauty lovers descended for the world’s largest

fashion and shopping event. Attendees received a

VIP shopping experience and with every

Zimmerman purchase they received a bottle of

Moroccanoil Treatment.

Fashion and art combined in an atmospheric

fashion gala at the South Australian Art Gallery in

September, proudly sponsored by Cloud Nine.

Adelaide’s premier fashion event was a sold out

show and showcased some of Australia’s finest

labels whose designs were complemented by a

classic, sleek ponytail courtesy of Cloud Nine.

The Cloud Nine hair team was led by James Knight

of GANG who worked with Damien Rinaldo and

Anne Marie Garreffa (Boris the Cuttery), Uros Mikic

and Madeleine Todd (Kinky Curly Straight), Nicole

Habenschuss (2one7), Martin Richter and Ben Gully

(MABE Hair).

Cloud Nine has added another win to its growing

trophy case, having been awarded Best Overall

Hair Straightener for the Cloud Nine Standard

Iron by the Good Housekeeping Institute in the

UK. The Standard Iron was voted the winner

ahead of the ghd Eclipse, citing that the Cloud

Nine is ‘easy to use on all hair lengths and types’.

www.goodhousekeeping.co.uk/tried-tested/hair-straighteners

HONDA PRESENTS A NIGht OF FAShION AT THE ART GALLERY WITH CLOUD NINE

PHOTOS: James Hartley, Honda presents A Night Of Fashion

MOROCCANOIL AT vOGue FAShION NIGht Out

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IN THE MEDIA

Provided for client's internalresearch purposes only. May notbe further copied, distributed, soldor published in any form withoutthe prior consent of the copyrightowner.

Denizen, New Zealand01 Sep 2013, by Jason Chong Li

General News, page 106 - 1,484.16 cm²Magazines Lifestyle - circulation 17,000 (Seasonal)

ID 212735273 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 2

Copyright Agency Ltd (CAL)licensed copy

Men's Health, National01 Sep 2013

General News, page 150 - 5,373.73 cm²Magazines Lifestyle - circulation 71,053 (Monthly)

ID 208353457 BRIEF HAIRCAREOZ INDEX 1 PAGE 5 of 5

Copyright Agency Ltd (CAL)licensed copy

Marie Claire, National01 Sep 2013

General News, page 206 - 5,345.86 cm²Magazines Lifestyle - circulation 90,519 (Monthly)

ID 207941178 BRIEF HAIRCAREOZ INDEX 1 PAGE 4 of 5

1. evo Box o Bollox, Marie Claire, September 2013 2. evo Water Killer, Mind Food, August 20133. evo Salty Dog, Marie Claire, September 20134. evo Salty Dog, Loveage, Issue 3 2013

1. Moroccanoil Hydrating Mask, Marie Claire, September 20132. Moroccanoil, InStyle, September 20133. Moroccanoil Control Mousse & Luminous Hairspray, Who Weekly, March 20134. Moroccanoil Original Treatment 100mL, Vogue, September 20135. Moroccanoil Hydrating Shampoo and Conditioner, InStyle, September 2013

1. Cloud Nine Micro Wand & Standard Iron, Attitude, September-November 20132. Cloud Nine Standard Iron, Attitude, June-August 20133. Cloud Nine Wand, Denizen NZ, September 20134. Cloud Nine Wand, Marie Claire, September 2013

1

1

3

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2

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10

FABULOSO proDiscover the new in-salon ‘colour refresh and

customised retail system’ – enabling you to revive,

intensify and maintain your clients’ hair colour in

Between full colour services. Create unlimited semi

colours - refresh, fill, tone/pastelise, accent

And enhance colour. Customise unlimited colour

Conditioners - perfectly match and maintain colour.

WHAT’S HOT

wINter bLueS mAKe wAY FOr SPrING tIme hueSWinter blues make way for Spring time hues crisp whites, bold prints and strong lines will reign supreme this fashion season, so take your styling cues from this year’s Mediterranean inspired runway by creating chic, structured styles.

Haircare Australia’s What’s Hot line-up kick starts Spring with our latest take on what we love about this season’s looks; shiny hair, sleek styling and bright nails.

FABULOSO pro Colour Intensifiers 1Ltr

24280 red

24290 platinum

$80.00ex gst $88.00inc gst

FABULOSO pro Colour Intensifiers 300mL

24282 orange 300mL

24284 yellow 300mL

24286 green 300mL

24288 blue 300mL

24292 violet 300mL

24300 chocolate 300mL

$24.00 ex gst $26.40 inc gst

FABULOSO pro TimerMake your collection complete with the

FABULOSO pro timer. A must have for your

FABULOSO pro kit.

24442 - $10.45ex gst $11.50inc gst

Caviar 3 Minute Shine BoostInfuse dull locks with a

burst of lustrous gloss

and instantly recharge

faded colour between

salon visits. This weekly

rinse-off shine glaze

treatment gives hair

reflective brilliance

while sealing the cuticle

with a moisturising

layer for long lasting,

high-impact shine.

Immediately notice

more vibrant, silkier and

healthier looking hair

after just one use.

28146 - $18.09ex gst

$19.90inc gst $36.00rrp

Lay/N/Go® CosmoA50 centimetre diameter washable cosmetic

bag that converts into an easily transportable

handled clutch allowing for quick and

effortless use, clean-up and storage of

your cosmetics.

74202 - $27.23ex gst $29.95Inc gst

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Cloud Nine Waving WandThe Cloud Nine Waving Wand is perfect for creating timeless waves with ease. Crafted

to include all of the Cloud Nine signature elements, including one-touch temperature

control allowing you to select either a low (130°C), medium (155°C) or high (180°C). The

tool also features a ceramic coated barrel, which contains an unique shine enhancing

ingredient, and a handy kick stand so you can rest the tool without damage as you work

through the hair. The 360° swivel cord is ideal for easy manoeuvring, allowing you to

create a wealth of stunning styles with absolute ease.

07032 - $195.45ex gst $215.00inc gst $290.00rrp

21

43

DetangoTM

Helps reduce hair breakage,

splitting and damage

caused by using incorrect

styling brushes.

$9.05ex gst $9.95Inc gst $19.95rrp

04940 - Brush Black

04944 - Pop Pink

04948 - Optimistic Orange

04952 - Booming Blue

04950 - Purple Power

LaTweezThe ultra bright LED light illuminates your

eyebrows and allows you to see those hard

to reach hairs. Perfect for both at home and

on the go, the chi compact carrying case

has a built in magnifying mirror.

73220 - $13.50ex gst $14.85nc gst (Individual)

73201 - $81.00 ex gst $89.100 inc gst (Stand)

Nubar GelicureGelicure is a Full Gel System Non Hybrid. This

means our Gel polishes do not contain solvents.

Available in 29 shades.

$27.23ex gst $29.95nc gst

1) 68405 Heartbreak

2) 68408 Electric Touch

3) 68404 Green Tea

4) 68431 Gold Fountain

Cloud Nine Christmas PackIncrease your Christmas sales with

Cloud Nine Gift with purchase. Each of

the 3 Christmas packs comes with a stylish

heatproof case. Valued at $30.00.

Moroccanoil Clarifying ShampooHair products, hard water and mineral deposits,

chlorine and environmental impurities can all

leave buildup on hair over time—which can

cause hair to appear dull, greasy and limp.

Clarifying Shampoo is a deep cleansing,

revitalising formula which removes everyday

buildup, restoring hair to a weightless, healthy

balance. Rich in argan and avocado oils,

keratin, lavender, chamomile and jojoba

extracts that nourish and moisturise. Sulphate,

phosphate and paraben-free. Use prior to a

colour, perm or chemical treatment for the most

even results.

42075 - $16.00ex gst $17.60nc gst $35.00rrp

Standard Iron 07270 - $184.55ex gst $203.00nc gst $279.00rrp

Wide Iron 07271 - $184.55ex gst $203.00nc gst$279.00rrp

Waving Wand 07272 - $195.45ex gst $215.00nc gst $290.00rrp

bONuS heAt PrOOF StYLe cASe

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12

Q: What is the Lakmè new

seasonal Collection?

A: Lakmè, together with International Creative

Director Carlos Vidal, have launched

FUTURE based around the brand’s new

ammonia free permanent hair colour range,

Chroma. FUTURE is an interactive technical

workshop that takes our hairdressers on a

comprehensive journey through the different

realms of creative colouring using ammonia

free permanent intensive colour. For further

information, or to reserve your place, please

contact [email protected]

Q: How does Chroma differ from other

ammonia free permanent colours?

A: Chroma works with a unique VibraRiche™

high-performance technology that delivers

intense, vibrant, long lasting colour that

respects the hair’s fibre during the

colouring process.

Q: What is the mixing and timing ratio

for Chroma?

A. Chroma is a 1:1 mixing ratio and can be timed

for 30 minutes for normal hair colouring, or up

to 45 minutes for additional coverage on non-

pigmented hair.

Q: What are some of the key benefits

of Chroma?

A. • Chroma has 32 shades including

two mix tones

• Chroma offers 100% coverage on non-

pigmented hair

• Chroma contains VibraRiche™, H.A.S.,

Pyrazol and PMP technology

• Chroma works with two unique designated

developers; 18 Volume and 28 Volume

Crème Developer. These contain Betafin,

which ensures optimum client comfort

during the colour service.

Q: My Client has coarse resistant 100%

grey coverage and we usually work with

Collage permanent hair colour to obtain

uniform coverage. Could I swap her to

Chroma colour instead?

A: Because Chroma is a multi-reflective

colouring tool rather than a uniform result,

such as Collage or Collage+, it would be

advisable to continue using the Collage recipe

when looking for 100% coverage on resistant

non-pigmented hair. Chroma is a completely

different type of colour to Collage,

and both have unique roles within the

colouring spectrum.

with Melanie-Jane Fahey International Technical Manager

Chroma RecipesbrOuGht tO YOu FrOm Our tALeNteD StAte techNIcAL eDucAtOrS

EMMA HEFFEREN

SA/VIC State Technical Educator

Minky Blonde

57g of 9/20 + 3g 5/25

Creates a Rosewood/Mink Pale blonde result

JACQuIE KILPATRICK

NSW Technical Educator

Rosewood Blonde

40g 9/60 + 20g 8/64

NIgEL HALL

NSW Technical Educator

Cool Creamy Blonde

20g 10/17 + 20g 10/30 + 20g 9/20

ALISON KORKMAz

VIC Technical Educator

Metallic Copper

30g 10/17 + 30g 10/40

with 18Volume Crème developer

CASEY MCKENNA

WA Technical Educator

Chestnut Copper

45g 7/45 + 15g 6/67

JAY KOWNACKI

QLD Technical Educator

Cool Raven

1/2 6/50 and 1/2 5/25 and 18vol.

TIPS & TRICKSTECH TALK

With the launch of the new Lakmé colour range Chroma, We take a look at why Chroma is different to other ammonia free permanent hair colours and some of its key benefits.

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TALKING TECHNICAL

Q: What is FABuLOSO pro by evo®

A: Ammonia free, peroxide free, deposit only

colour intensifiers used for in salon professional

services as well as customised bespoke take

home retail conditioners.

Q: What can you do with FABuLOSO pro?

A: FABULOSO pro has 3 Options:

Option 1 – In Salon Colour Service

• Colour Refresh

• Colour Fill

• Colour Tone/Pastels

• Colour Accent

• Colour Enhance

Option 2 - In Salon Treatment Service

• Shine Treatment

Option 3 – Take home

customised conditioners

• Retail Colour Intensifying Conditioner

Q: Explain the Mixologist Menu.

A: The Mixologist Menu is a tool which the salon

can utilise to formulate and identify options

they have selected to work with in the salon.

The recipes are a guideline to formulate with

and the chart is a diagnosis for where and

how to use FABULOSO pro.

Q: Explain how to use the Temptress

Shine Treatment.

A: The Temptress Shine

Treatment can be used

directly after FABULOSO

pro, after any in salon colour

service or when a client

comes in for a hair cut and

style. The hair is left looking

fabulously SHINY and glass

like and it seals in any fresh

colour service as well as conditions and

nourishes the hair.

N.B: TEMPTRESS SHINE TREATMENT

CANNOT BE USED TOGETHER WITH

FABULOSO PRO COLOUR INTENSIFIERS –

They do not mix.

Q: Explain the difference between a Soft

Pastel and a Metallic Pastel.

A: A Soft Pastel is working with either of the 2

base conditioners of Volume and Repair to

dilute the intensifiers within to create very soft

pastels. The results are soft, diluted and are

conditioned into the hair and left on for 3 to

5 minutes. Soft Pastels are mixed to visual

results. What you see in the base conditioner

or shaker is the result you will get on the hair.

Metallic Pastels work best in accent piecing

and are created working directly with the

colour intensifiers and our tertiary intensifier

Platinum. There are specific mixing ratios for

the Metallic Pastels and generally their timing

on hair is up to 3 minutes.

Q: What is the timing for a colour refresh?

A: A colour refresh is generally left on the hair for

up to 20 minutes.

Q: How long does FABuLOSO pro in

salon colour service with Option 1 last in

the hair?

A: Depending on the client’s porosity levels and

the general heath and condition of their hair.

FABULOSO pro can last in the hair from 6

to 16 washes. However, if you send your

client home with the signature conditioning

intensifiers you are able to keep your client’s

colour fresh and the pigment extended in

between their regular colouring services.

Colour Refresh

Colour Fill

Colour Accent

To find out more about FABULOSO pro speak to your Haircare Australia sales consultant or call 1300 437 436 or visit www.fabulosopro.com.

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14

ALTERNA CAVIAR

Q: How does Caviar technology

actually work?

A: Our Caviar range contains Omega 3 Fatty

Acids and moisturising properties to provide

the most successful benefits of adding

hydration and elasticity to ageing hair. It is also

enriched with Vitamin C; a proven anti-oxidant

and contains cytokines which encourage

microcirculation to aid in improved

cellular turnover.

Q: What is your favourite shampoo

and conditioner?

A: It’s hard to have a favourite as there are so

many heros, but I can’t go without using

Caviar Moisture Shampoo and Conditioner as

it revitalises my hair and I see a difference after

one use.

Q: Which styling product/s are

HOT at present?

A: The Seasilk Oil Gel is an incredible product

as it’s a hybrid styling product. This means

you have dual action technology on the hair,

primarily it will treat your hair with sea silk

technology and secondary it will assist your

styling control with thermal protection.

ALTERNA BAMBOO

Q: What makes ALTERNA BAMBOO stand

alone in today’s market?

A: ALTERNA BAMBOO is a great introduction to

a new lifestyle brand for your salon. This range

contains eco – certified organic ingredients

which offer your clients ‘good for you

beauty’ principles.

ALTERNA BAMBOO has six families in its portfolio

– SMOOTH, SHINE, VOLUME, COLOR HOLD,

STYLE and with the recent introduction to our

MEN’S range.

Q: Which line in BAMBOO is so unique?

A: BAMBOO Volume is so different as it’s a

category that can cater for styling any type of

hair with seeking volume and will also extend

your blow dry time.

BAMBOO VOLUME immediately boosts

the hair’s intrinsic strength, flexibility and

sustainability for stronger, healthier and better

performing hair and also adds volume to the

hair in 3 different ways;

1. The individual strand

2. Adding overall fullness and volume

to your hair

3. How long the volume lasts in your hair

Q: Which product is essential for

SPRINg/SuMMER?

A: Our BAMBOO COLOR HOLD UV+ category -

it’s very unique as it clinically proves to

protect the hair from 60 washes before any

fade occurs.

The organic Kalahari Melon offers total

protection for your clients’ hair colour and also

protects your hair with UVA and UVB filters.

This is a wonderful light weight leave in fluid for

adding to your clients’ hair on freshly washed

damp hair before blow drying and also a great

leave in on dry to protect your locks vs those

harmful UV rays.

UVA – protection from ageing

UVB – protection from burning

with Kirsten Reynolds Alterna National Brand Development and Education Manager

What sets ALTERNA CAVIAR apart from other leading bou-tique hair care ranges?

ALTERNA HAIRCARE was launched in

1997 with a reputation built on innovative

ingredients and when ALTERNA CAVIAR

launched into the market in 1998, it was the

first range of its kind to have ‘good for you’

beauty principles by respecting the ‘FREE

OF’ story. The company also launched

an anti - ageing hair care range

– one of it’s kind.

We are PURE. PROVEN. PROFESSIONAL

PURE

– pure ingredients

PROVEN

– clinically proven and tested on clients

PROFESSIONAL

– supporting professional salons

and stylists worldwide

TIPS & TRICKSTECH TALK

To find out more about ALTERNA HAIRCARE speak to your Haircare Australia sales consultant or alternatively contact Kirsten Reynolds – 0458 001 797 or email [email protected]

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Tantruth®

Achieve the UltimAte tAn

Our PhilOsOPhyTantruth achieves the ongoing desire for the appearance of tanned skin, without exposure to harmful UV rays.

Tantruth is a professional tanning range that offers exceptional quality throughout its step-by-step tanning routine.

Tantruth contains the latest innovations in tanning technology. With satin silk extracts, duo self-tanning agents and a light fresh fragrance to leave the skin pleasantly scented. You will have a luxuriously deep tan, giving you that bronzed, sunkissed look all year round.

Achieve the ultimAte tAnParaben, Alcohol & Mineral Oil Free Made from only the finest naturally derived ingredients.

Exceptional Quality Throughout the step-by-step tanning routine maximum tanning results are achieved.

Light Fresh Fragrance Leaves skin pleasantly scented.

Luxurious Deep Tan A healthy sunkissed look all year round.

Leaves skin moisturised and egenerated Avocado and Vitamin E work as powerful anti-oxidants whilst Shea Butter soothes the skin.

More than just a bronzed glow Containing extracts that are beneficial for the skin means all the benefits of a skincare with your tan.

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FEATURES

A fleet of Audis delivered some of Australia’s

most influential, motivated and talented women to

the star studded event which included Miranda

Kerr, Lara Bingle, Carrie Bickmore, Kerri-Anne

Kennerley and Michelle Bridges. The group of

nominees hail from diverse backgrounds including

arts, entertainment, fashion and the environment,

proving they have an abundance of both style

and substance.

The winners of the awards were presented with

personalised Waterford Crystal trophies as an

acknowledgment of their achievements, and all

THE INSTYLE wOmeN OF StYLe AwArDS

guests received a generous Women of Style

goodie bag featuring a bottle of Moroccanoil

Original Treatment.

As the event’s official hairstylist and hair care

provider, Moroccanoil dressed the tresses of the

elegant Women of Style guest list. A dedicated

Hair Studio was set up at the Langham in Sydney,

where guests were invited to have their hair styled

by New York based Moroccanoil Educator

Kevin Hughes.

Moroccanoil was a proud sponsor of the prestigious 2013 Women of Style Awards in May. The annual event is held to celebrate inspirational women, doing inspirational things, and this year there was no shortage of talent.

Kevin and the team were on hand with their

collection of turquoise brushes, signature

Moroccanoil Treatment and luxe styling products

from the range. Each person styled also received

a Moroccanoil pack which included products

specifically chosen to suit their hair type.

Celebrated actress Susie Porter was thrilled

when she emerged from her Moroccanoil session

with her strawberry blonde hair arranged in an

impressively lofty ’60s beehive. An assortment of

cut-glass bobs and sleek barrel curls followed, and

perfectly glamorous ‘Moroccanoil’ hair became a

talking point of the evening.

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Cosmoprof North America is an annual trade

show covering all the essentials of the beauty and

cosmetic industry. This year the event was held

on July 14th- 16th July at the stunning Mandalay

Bay Resort and Casino in Las Vegas. The event

is a wonderland for beauty professionals to come

together and discuss innovative ideas and new

creations, in particular a fantastic way to introduce

the new FABULOSO pro range.

FABULOSO pro was launched as the new in-salon

‘colour refresh and customised retail system’ that

enables salons to revive, intensify and maintain

their clients’ hair colour in between full colour

services - a necessary extra for salons.

The FABULOSO pro presentation was conducted

by evo’s talented colour technical manager,

Melanie Fahey and education director, Grant

Norton. The presentation covered the innovative

colour and after colour services available, the

customised retail system of colour enhancing

conditioners and the tremendous professional

and commercial opportunity for salons. Using

FABULOSO pro, salons can now: (a) create

unlimited semi colours which will refresh, fill, tone,

pastelise, accent and enhance any colour; and

(b) customise unlimited colour conditioners, which

can then be taken home by clients, to perfectly

match and maintain colour. The FABULOSO pro

range offers salons the ability to provide unique,

prescriptive services and products that can only

purchase from them. This allows for significant

new business in salon services and retail and

ensures repeat business to the salon.

Importantly, evo is keeping it simple true to its

nature. FABULOSO pro is supported by an ipad

app which enables the user to add and store

clients, add and store recipes as well as guiding

them through the formulation process. The line

is the perfect partner to complement any salon’s

professional colour portfolio.

FAbuLOSO PrOLAUNCH AT COSMOPROF Excitement filled the air with the highly anticipated launch of the FABULOSO pro range at Cosmoprof in Las Vegas. Set to be a game changer in the hair and beauty industry it did not disappoint.

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FEATURES

ECHOES OF THE SOPhIStIcAteThe Sophisticate is elusive, refined and complex. Shot at Hair Expo after a seminar for our friends at INSTYLE, this story captures the elegant sensitivity of decades past and dresses it with a modern editorial finish using the latest tools from Cloud Nine- The Waving Wand and the Micro Wand.

Feminine shapes that can be dressed down for

clients or pushed even further for Avant garde-

the possibilities are endless with hot tools that are

easy to use, quick to set and in conjunction with

great products- maintain the quality of the hair.

This results in more elasticity, shape memory and

creative control.

Shot by Lara Milenko, with makeup by Jovita Lee

and hair/fashion styling by Lauren McCowan- this

story pairs the beauty looks with styling from

Louis Vuitton, Lawrence Kazan and Paula Walden

for shape, texture and embellishment intricacies to

complement the hair.

By echoing a sense of glamour from time past with

a modern twist and new inventive techniques to

complement the innovation of the tools-we take

the inspiration and make it our own.

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TOOLS: Waving Wand & Micro WandPHOTOGRAPHER: Lara MilenkoHAIR AND STYLING: Lauren McCowanMAKEUP: Jovita Lee

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FEATURES

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TOOLS: Waving Wand & Micro WandPHOTOGRAPHER: Lara MilenkoHAIR AND STYLING: Lauren McCowanMAKEUP: Jovita Lee

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22

FEATURES

I am thrilled to announce the winners from The

Cloud Nine Great Gatsby competition. The

worldwide success of the ‘The Great Gatsby’ has

seen the renaissance of hair inspired by the Jazz

age and this competition was designed to equip

stylists with a creative tool that will allow them to

create looks inspired by the film and the period it is

set in. The Cloud Nine Micro Wand makes setting

the hair for these styles quick, easy and effective-

without compromising on the quality of the hair.

The competition proved very popular and we

received entries from all over the country! The

conditions for entry were simple- purchase a Micro

Wand for professional use and as your entry. Then

style a creative look using the Micro Wand and

photograph it, along with a before shot and a step

by step. We did not judge the competition based

on styling, photography or makeup. We wanted to

create an easy, creative competition that would not

alienate any young stylists financially and bring it

back to the hair work. This competition was judged

The Great Gatsby cLOuD NINe mIcrO wAND cOmPetItION

purely on the hair, hence the before photos and

the requirements of a step by step.

The standard of work across the board was

amazing and it was what I have come to expect

from our Cloud Nine stockists- excellence and

innovation. Extremely difficult to judge!

Our winners of the Great Gatsby, Cloud Nine Micro Wand Competition are:

1St PLAce- SAm JAmeS ORBE HAIRDRESSING - ADELAIDE.Sam’s entry was classic and beautiful. I loved how

much depth her fingerwave had and the amount of

curl and body she created through the lengths of

her model. The hair wasn’t too overdone and still

had a nice amount of life and movement to keep

a modern feel to it. All in all a fantastic example of

the capabilities of the Micro Wand.

2ND PLAce-- ZOwIe evANS ZOWIE EvANS HAIR - MELBOURNE.Zowies entry was soft, fresh and a modern take

on a classic waved bob. The dressing of her set

was lovely and the waves sat symmetrically and

still had enough movement to look fresh while still

retaining that alluring Jazz age glamour.

3rD PLAce - KArLA SmIth MASCI HAIR - MELBOURNE.Carla’s entry was a modern clash of sleek and

streamlined with a fantastic curled wedge that

showed off the versatility of the Micro Wand. She

created a beautiful shape with her wedge and the

shape and composition of her look was effortless

and right on the trend mark.

Congratulations to all the entrants, I look forward

to working with Sam on her editorial prize and

creating more creative competitions for the

industry in the future!!

Lauren McCowan

1

3

2

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Ensure you have a feel for hair The first traditional and essential skill is having a

'feel' for hair. Whether you're creating a modern

look or a classic style, your understanding here

needs to be rock solid. Today there's a lot

of emphasis on technique, which naturally is

important. However, in order to know what looks

can be achieved with an individual head of hair,

you have to initially learn about die feel - something

that is becoming a lost art.

There are many ways to strengthen this skill.

When I was running three salons and training my

team, I personally found that learning the art of

pin curling was great for mastering how to handle

hair. This is an invaluable talent as it allows you to

fully understand what its capable of, so that if a

client requests a particular style, you can avoid any

potential disasters, as you'll instinctively know (and

can politely explain) whether it is achievable.

Understanding hair's shape also helps. At the

beginning of my career, I was fortunate enough to

be trained by the legendary Silvio Camillo. Before

we picked up a pair of scissors, comb or dressing

brush, he first walked us around London to look at

buildings and shapes. It may sound old fashioned,

but he taught me one thing that still remains true

today; the shape of hair is an 'S' and that's what

we should always aim for in hairdressing. Whether

it's a bob, crop, or long hair, when it's moved, it

should fall back into the same shape. Even straight

hair should have some movement- not necessarily

a curl or wave - just movement.

These early lessons are still useful to me today. If

you take time to truly appreciate the feel, shape

and movement of hair, it can really take your skills

to another level.

Brush up on your blow-dry If you want to move your column and your

business forward, don't underestimate the power

of a good old, classic blow-dry. In countries such

as France, there's an emphasis not just on cut and

finish clientele, but also on the weekly blow-dry

customer. A client visiting for a £25 blow-dry once

a week (or even twice a month) will be far more

profitable in the long run than someone who visits

for a £50 haircut every eight weeks. But to keep

them coming back, the foundations of a good

blow-dry can’t be forgotten. You have to go back

to basics.

Historically, a classic blow-dry was about more

than just drying the hair. When done well with

a hairdryer and a great brush, you could create

lift, movement and polish too. The invention and

popularity of straightening irons (for which I know

I am partly responsible for) has meant that some

hairdressers instead blast the hair with a hairdryer

and then let the irons do the heavy lifting. However,

give a client a truly great blow-dry first and the

irons then only need to be run through lightly at a

temperature suited to their individual hair type to

finish the look.

To get clients addicted to visiting your salon

for a blow-dry rather than doing it at home, the

trick is to use the right tools. This starts with a

high quality brush and that's why we invested in

creating our own range. The new hand-made

Cloud Nine Radial Brush has a ceramic barrel

to reduce blow-drying time combined with boar

bristles which gently polish the shaft to produce

a classic, professional blow-dry. Getting both

the foundations and the finish right will not only

promote a long-lasting blow-dry but also

help ensure that the client will want to come

back for more.

Perfect the art of dressing Knowing how to dress hair is another traditional

method that is underrated yet can really help

elevate your skills. Take the humble roller. One of

the reasons I invented our roller system, The0,

which heats up rollers in four seconds was

because I recognised their value and importance

in creating volume and movement for modern, as

well as classic styles and wanted to simplify the

process. Despite this, I've come across some

hairdressers who are unsure how to put rollers

in, or how to dress the hair when they have been

taken out.

Whilst I am confident that the vast majority of

professionals in our industry will have learnt how

to use rollers and pin curl for example, how often

are these skills revisited? Whilst Mrs. Smith may

always request ‘the usual' when she comes in for

appointments, as experts we have to be prepared

for when she wants that glamorous look for a

special occasion too. If you 're well rehearsed on

classic dressing skills because you worked on

them in a recent training session, you'll be able to

handle her request much more confidently than if

you're trying to remember what you learnt when

you were a trainee fifteen years ago.

I'm not saying we should all go back to using pin

curling every day. However, I believe that having

the ability to pin curl gives you more of a tactile feel

for hair and regularly brushing up on your traditional

dressing skills will mean you’re always prepared for

the unexpected.

Make time for extra training Mastering all of the skills I've mentioned such as

developing a feel for and dressing hair all relate to

something that I'm passionate about; consistent

training. It's not just about going on a course a few

times a year. To truly progress, training outside of

salon hours is required.

Having worked in the industry for over 50 years as a hairdresser, session stylist, salon owner and

inventor, Cloud Nine founder Robert Powls has amassed a wealth of knowledge on how to succeed in

hairdressing. Robert shares his expert advice on how to hone your hairdressing skills and help take your

business to the next level focusing on the importance of going back to basics.

With new techniques and trends being developed at lightning speed, as hairdressers it's easy to

lose sight of traditional methods. However, if you want to move your career forward, it's important

to go back to basics.

To be a rounded hairdresser, knowing how to execute old-school skills such as pin-curling, dressing

hair and even classic blow-drying are vital. Whilst all of these methods may not be required every day,

whether you're a hairdresser performing a makeover on live television, working backstage at Fashion

Week or in the salon , having these foundation skills in your arsenal will enable you to handle any request

quickly and confidently. Here are my tips for using traditional methods to help your skills and your

business blossom.

bAcK tO bASIcS

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For The Rachel Zoe Collection for Spring/Summer 2014, runway stylist Antonio Corral Calero, Moroccanoil Artistic Director, created a deconstructed modern take on the braid, with a contrasting and overlapping tangled textural effect that looked as if hair was styled on-the-go. The look was achieved by taking random parts of pre-textured strands, crisscrossing them (like macramé) and tucking them into the back and inside of a low braid.

GET THIS LOOK

rAcheL ZOeSPRING/SUMMER 2014

STEP BY STEP:1. Moroccanoil Original Treatment was used on

dry hair to condition, strengthen and smooth.

The hair was then sprayed with Moroccanoil

Root Boost (available 2014) at the roots

starting at the nape, and working up.

2. Moroccanoil Molding Cream (available 2014)

was then worked in from roots to ends,

giving the hair a semi-matte texture and a

healthy looking shine.

3. The hair was then blow dried from

underneath and lifted at the roots using

fingers, letting it dance and tangle under the

air flow.

4. When almost dry, and with model’s head

bent over, the hair was finger massaged

and lifted at the root to intensify the tangled

texture. From here, the hair was sectioned

from ear to ear and pinned up while a braid

was created with the remaining strands at the

nape of the neck.

5. The top hair was then released and various

parts of the different strands were tucked into

the braid like macramé. The various strands

were then blended in waves to create a

loose inverse-pyramid shape that was wider

on top. Following this, the palm was softly

rotated over the hair to make it lie naturally.

To add a tribal vibe, several little braids were

placed randomly at the sides.

6. Finally, the shorter hairs at the hairline were

pulled out so that the style appeared loose

and natural.

Hair design by Antonio Corral Calero, Moroccanoil® Artistic Director

Moroccanoil Treatment 100mL

42024 $25.00 ex gst $27.50inc gst

Moroccanoil Molding Cream

Available 2014

KEY PRODUCTS

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EvO SUPPORTStOme At NYFw

evo Day of Grace

39236 $11.82ex gst | $13.00inc gst | $25.95rrp

evo Gangsta Grip

39272 $12.27ex gst | $13.50inc gst | $26.95rrp

evo Love Perpetua

39237 $12.27ex gst | $13.50inc gst | $26.95rrp

evo Shape Vixen

39216 $12.27ex gst | $13.50inc gst | $$26.95

evo Helmut

39295 $9.95ex gst | $10.95inc gst | $21.95rrp

KEY PRODUCTS

TOME is an Australian design duo based out of

New York, and have a well-documented history of

taking inspiration from thoughtful, unlikely places

for their collections. Spring 2014 was no exception

for Tome, with designers Ryan Lobo and Ramon

Martin looking to Cuban-American pagan artist

Ana Mendieta as an aesthetic foundation for their

new ready-to-wear range, whose presentation

was given creative direction by cult stylist, Michelle

Jank. With a palette of dreamy pastels — creams,

rose hues and sandy earth tones — the well-

deserved CDFA finalists took a deconstructionist

approach to their pieces; the floaty slip dresses,

trenches and oversized culottes featuring

shredded tweed, tulle, python skin, delicate lace

and even high-shine plastics.

evo is fast developing a reputation for unparalleled styling ability and performance. Session stylists from all over the world are connecting with the brand and the product’s styling prowess. One of these stylists is the inimitable Sophie Roberts, who directed the hair for evo on the TOME show at New York Fashion Week on September 5.

The final day of the HCA Prestige Partners NYC

Study Tour, the TOME show was a highlight for the

tour team, who all worked backstage with Sophie

Roberts and Lauren McCowan at one of the

most anticipated shows of the season. The team

was made up of Mel Gesualdo, Freda Rossidis,

Natalie Depasquale, Mark Bailey, Sarah Sollazo,

Lisa Pace, Anna Ntaliianis, Kara Layton, Rachel

Beswick, Kate Donald and Tina Kothris.

The hair look, developed by Sophie, was a

deconstructed rope braid, with multiple product

mixing to give a separated, built up finish to the

hair. The idea behind the hair look was to bring

the soft colour palette and structural shapes in the

collection back to an androgynous strength that

defines the modern woman.

1. Spray hair down with Day of Grace leave in

conditioner for an even dampness.

2. Mix Gangsta grip with Love Perpetua and

Shape vixen in even proportions and work

through hair until evenly coated.

3. Comb the hair straight back with a wide tooth

comb and split into two vertical sections.

4. Twist hair into two ropes at the nape of the

neck and diffuse dry hair.

5. Drying will take approximately 10-15 minutes.

Occasionally aerate the hair and then retwist

into shape so that the middle of the twists

dry evenly.

6. Once hair is dry, gently break apart twists

and shake hair out.

7. Using Helmut spray, shape the front

of the hairline and clip with setting clips to

hold shape.

8. Gather hair into two sections at the nape

and start tying together into knots to create a

rope like braid.

9. Pick the sides of the hair up and detail style

for a square, masculine shape through the

back, by pinning strands and pulling out

pieces of the braid.

10. Once you are happy with the shape, spritz

with Helmut to hold and remove all clips.

STEP BY STEP

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NEW PRODUCTS

Who we are...Babe Hair Extensions are a first for the hair

extension industry. It is the result of an exclusive

collaboration between Babe Inc., A leading hair

extension company, and one of the world's

oldest and most prestigious raw human

hair authorities.

Our Promise To You...Babe 100% human hair is being used by salons

and stylists all over the world for its ability to

maintain a radiant and smooth texture without

using synthetic coatings like silicone. Equally

important to stylists is the attachment method.

No heat, glue or chemical, means no mess or

damage to the client's hair.

In addition to the high quality all natural human hair

extensions, Babe Inc. has also developed a state

of the art educational program. It is their belief

that when you combine Babe high quality hair

extensions with the proper training and knowledge

huge success awaits. The in-depth, hands-on

course covers topics such as marketing, pricing,

client consultations, colouring and cutting as well

as hair care techniques.

FOR MORE INFORMATION ABOUT BABE

HAIR EXTENSIONS VISIT THE WEBSITE

babethings.com

Babe Hair Extensions Training

Venue: Haircare Australia,

Cnr Adam & Manton St, Hindmarsh

Dates: 22 October 6 - 8pm

11 November 10am - 12pm

12 November 6 - 8pm

Phone Education on

1300 437 436 ext 4 to book.

BABE TAPE-IN PRO HAIR EXTENSIONS

TAPE-IN PRO ExTENSIONSThis brand-new method is a showstopper. Installation is astonishingly fast and the look is shamelessly seamless. Clients are raving about how Tape-Ins provide length and volume and blend easily into hair.

This revolutionary method installs in as little as 45 minutes, so you’ll be looking fabulous in no time.

And because it’s so speedy, it will save you precious time and money. The medical grade adhesive is

designed for hair, so with proper care, tape won’t weaken until you’re ready to remove it with the help

of our trusty Tape-In Bond Remover.

• Application time: 30 minutes to 1 hour

• May be reused up to 3 times

• Lasts 3 to 6 months with proper care

29 COLORS TO CHOOSE FROM!

#1·Betty·45100

#5B·Roxanne45120

#10·Ginger·45144

#27-613Bridget·45160

#600·Dixie·45168

Dark·Purple·Whitney·45212

Funky·Claudia·45232

#5R·Emmie·45124

#12·Dottie·45148

#27A·Veronica·45158

#613·Marilyn·45172

Pink·Mary·Catherine·45216

#2·Sally45108

#6·Daisy·45128

#12-600·Caroline·45150

#30-33·Ruby·45164

Blue·Malorie·45200

Purple·Paige·45220

#3R·Betsy45112

#6-10·Eva·45132

#24·Cindy·45152

Burgandy·Beverly·45204

Red·Victoria·45224

#4·Maryann45116

#8·Lucy·45140

#27·Shirley·45156

#60·Patsy·45136

Pink·Fuschia·Pamela·45208

Teal·Peggy·45228

45104#1B·Susie

PICTURES FOR ILLUSTRATION PURPOSES ONLY

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FABULOSO PROWE'LL MAKE IT TOGETHER

Washing, blow-drying, hot tools, the sun and other

environmental factors cause hair colour to fade

faster than it takes bieber to pen a cheesy ballad.

Introducing evo FABULOSO proThe new in-salon ‘colour refresh and maintenance

system’ – enabling hairdressers to revive, intensify

and maintain their clients’ hair colour in between

full colour services - it is the perfect partner to

compliment a salon’s professional colour portfolio.

Using fabuloso pro salons can:

(A) create unlimited semi-colours for use during

colour services to refresh, fill, tone, pastelise,

accent and enhance any colour; and (b) provide

a shine treatment as an after-colour service that

helps seal the cuticle maintaining and preserving

hair colour (c) customise unlimited retail colour

conditioners to perfectly match and maintain

clients’ colour between salon visits.

Option 1: Colour Service• Colour Refresh

• Colour Fill

• Colour Tone

• Colour Accent

• Colour Enhance

Option 2: Shine TreatmentUse after all FABULOSO pro colour services

and all permanent / demi permanent colour

work to help seal the cuticle, maintain and

preserve hair colour

and add super shine.

The personalised colour system that revives, intensifies and maintains clients colour between salon visits

Option 3: Customised Retail ServiceAdd colour intensifiers to prefilled conditioner

bases to create prescribed colour maintenance

conditioners to maintain hair colour in between

salon visits - a necessary extra in salon.

Features• Deposit only * ammonia free * peroxide free *

direct pigment in a conditioner base *

• Fabuloso pro contains cationic pigment

technology (positively charged pigment) that

aids the colour molecules to be deposited

deep inside the hair shaft - bonding them to

the hair fibre.

Benefits• Unlimited colour palette * total respect of

scalp and hair’s integrity * no permanent

colour commitment

• Unlimited creativity for the hairdresser to

revive, intensify and maintain clients’ hair

colour in between full colour services

• Is supported by an ipad app - enabling users

to add/store clients, add/store recipes as well

as guiding them through formulating

• Enables salons to offer their clients new

professional services – including customised

retail (clients have to return to the salon to get

their customised formula, guaranteeing repeat

business without price competition)

• Is a perfect introduction to colour for clients

who don’t colour their hair and/or those

who have sensitive scalps and/or medical

conditions…fabuloso pro is ideal to

enhance natural colour and shine without

commitment or damage

option 3 customised

retail service

option 2 shine

treatment

option 1 colour service

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NEW PRODUCTS

Detango have released a new range of bright colours just in time for Summer! These Bright colours come in a sleek new packaging and are a great retail line for in your salon.

• Perfect for detangling any hair type, wet or dry

• Helps reduce hair breakage, splitting

and damage caused by using incorrect

styling brushes

• Works well on hair extensions, wigs

and weaves

• Specially designed teeth flex when needed to

ease knots and detangles painlessly

• Handbag size for smooth, fabulous, tangle free

hair anytime, anywhere!

04940 Brush Black

04944 Pop Pink

04948 Optimistic Orange

04952 Booming Blue

04950 Purple Power

$9.05ex gst $9.95nc gst $19.95rrp

DETANGOTMDetANGLING bruSh

PICTURES FOR ILLUSTRATION PURPOSES ONLY

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LAY/N/GOcOSmO bAG

Cosmetic collections used on the Lay-n-Go

surface are easily spread out on a clean,

contained, and dry surface with an added

pocket on the inside for discrete storage. After

each use, simply pull the drawstring and the

cosmetic bag is converted back into a completely

sealed soft clutch.

The ultimate cosmetic bag…smart, chic (and washable)!

®

• Shell is 100% quilted smooth poly and easy

to wash/dry

• Liner is 100% nylon and provides a water

repellent/wipeable surface

• One 18 x 12cm zippered pocket on the inside

surface to stow any special brushes

or accessories

• Durable nylon cord and cord lock that provide

a quick and easy opening/closing system

• A special designed “lip” around the bag,

which will keep make-up from rolling off the

counter or falling into the wet sink

• A velcro front storage pocket provides a place

to stow the drawstring when closed and

carrying or storing the bag

• Nylon handle adds both comfort and

convenience for carrying

Lay/n/Go® COSMO is a 50 centimetre diameter washable cosmetic bag that converts into an easily transportable handled clutch allowing for quick and effortless use, clean-up and storage of your cosmetics.

Lay/n/Go® TRAVELERThis classic and practical men’s travel bag is

the perfect travel companion for the jet setting

man. Taking up minimal space, the easy to wash

LAY/N/GO will allow you to stay stylish and

groomed while on-the-move.

TRAVELER: 74200 - $27.23ex gst $29.95inc gst

SILVER: 74208 - $31.77ex gst $34.95inc gst

GOLD: 74210 - $31.77ex gst $34.95inc gst

BLUE: 74204 - $27.23ex gst $29.95inc gst

GREEN: 74206 - $27.23ex gst $29.95inc gst

PINK: 74202 - $27.23ex gst $29.95inc gst

BLACK: 74200 - $27.23ex gst $29.95inc gst

PICTURES FOR ILLUSTRATION PURPOSES ONLY

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EDUCATION

Haircare Australia is known for bringing together the best brands across every facet of hairdressing. This also means having the very best educators and creatives to represent these brands. We asked ourselves what would happen if we threw our best and brightest on the stage together? The answer was ‘Who knows but we’ll find out.’

HAIRCARE AUSTRALIA PRESENTS, PRESTIGE EDUCATION ROAD SHOW

THE SESSION

Our stable of key creative across evo and Cloud

Nine assembled for an all out hair ‘jam session’-

cut, colour, styling and every possible combination

of the three. Staying true to our company ethos

we wanted to create something off the beaten

path and inspiring. Something experimental,

progressive and entirely interesting from the

vanguard at the front of the industry.

Combining the talents of Jules Tognini,

Lauren McCowan, Grant Norton and Leonard

Newton, two shows were staged in Melbourne

and Adelaide to showcase evo, Cloud Nine,

FABULOSO Pro and introduce our Prestige

Partner program.

Prestige Partners is a concept where a stockist

can carry multiple lines from Haircare Australia

built around colour and combine their spend to

build their business with marketing, business

support, access to our top educators and creative

opportunity. We want to create a collective culture

that supports and creatively drives the stockists

and Prestige ambassadors who support us.

We kicked off in Melbourne with Lauren,

Grant and Jules.

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We are thrilled to present to you the Prestige

Partners New York Study Tour 2013. The NYC tour

is designed to give our attendees an experience

of New York through the eyes of Haircare

Australia. Working with a group of 10 stylists, this

trip encompasses exclusive tours and insights

into international brands like evo, FABULOSO,

Morroccanoil and Cloud Nine; as well as

seminars and experiences with our best

ambassadors and creatives.

The idea is for our Prestige Partners to experience

the city of New York while immersed in the

culture and brand that is Haircare Australia. We

want to create a collective culture that supports

and creatively drives the stockists and Prestige

ambassadors who support us.

This is a not seen before experience that we are

excited to share and build for the future. Our official

Tour Leader is the inimitable Freda Rossidis from

Cast salons in Victoria who says she is ‘Looking

forward to sharing my New York Fashion Week experience with a passionate

group of people. Be prepared to be inspired, motivated and most of all have

fun with myself and the fabulous team from Haircare Australia.

Our team on this tour are the following stylists:

• Freda Rossidis

• Mark Bailey and Natalie Depasquale from Rhubarb hair

• Sarah Sollazo and Lisa Pace from Organika

• Anna Ntaliiania and Kara Layton from Anaka

• Rachel Beswick

• Kate Donald from Audrey Hair

Ward Gauvin, Brad Gauvin, Lauren McCowan and Jane Howlett from HCA will

support this exceptional group of stylists.

We have packed out each day of the tour to sink our team into the streets of

New York and that indescribable energy that makes it such an epicentre of

culture and fashion.

HAIRCARE AUSTRALIA PRESENTS, PRESTIGE PARTNERSNEW YORK STUDY TOURHaircare Australia is known for creating and representing the very best brands across every facet of our industry. We thrive on education, inspiration and innovation. Part of the promise we make to our industry is that we are constantly striving to create opportunities that inspire our stockists to push themselves further across business, education and creative boundaries.

‘One’s life and passion may be elsewhere, but New York is where you prove if what you think in theory makes sense in life.’ Miuccia Prada

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EDUCATION

SUNDAY-STANDARD HOTEL- Our tour starts on September

1st, with introductory drinks at Fashion Week

hotspot and the home base for the team- The

Standard Hotel in the Meat packing District. Here

the team will receive their brief for the week and

get to know each other before the tour kicks off on

Monday September 2.

MONDAY-

SALON RUGGERI- We start the day with an

intimate business seminar with Salon Ruggeri.

Located in a beautiful brownstone in NYC’s historic

Murray Hill neighbourhood, Salon Ruggeri is the

direct result of two masterminds coming together

to create their ultimate salon experience. Both

natives of Sydney, Australia, revered international

stylist and colourist Gregorio Ruggeri and interior

designer Craig Longhurst made a lifelong dream

come true when they brought their successful

salon business to New York City in 2010.

Greg Ruggeri and stylist Cassie Harwood are

international ambassadors for evo and this seminar

is an inside look into their transition from the

Australian market to the US, their collaboration with

evo and their plans for the future.

FREDA ROSSIDIS- NY EDIT- In the afternoon we

head to PANYC salon for an editorial exploration

with Freda Rossidis. Owner and founder of CAST

salons in Victoria and an internationally artist, Freda

will take an introspective look into her style, her

favourite Fashion Week looks from previous years

and how her style has developed into the signature

it is today. Supported by Fashion stylist Marcus

Stewart of Decades in LA, our team are poised to

see some amazing hair with vintage and current

couture fashion.

TUESDAY-EVO INTERNATIONAL- As the Business

development and Export director for HCA, Brad

Gauvin will lead a brunch and international update

on evo and FABULOSO Pro. Currently based in

New York, he will share an exclusive look at the

international expansion of evo, its success in other

markets and how the unique positioning of the

brand and the quality of the products have paved

the way for major international success.

WEDNESDAY- MORROCANOIL- World renowned session stylist

Peter Gray and International Education Director

Robert Ham will take us inside the Moroccanoil

headquarters on 57th st and Lexington Avenue

for a full day seminar and styling workshop. The

team will learn the latest techniques and styling

secrets from Peter, as well as sneak peeks of new

products and plans for Fashion Week.

THURSDAY-EDITORIAL DAY LAUREN MCCOWAN AND

FREDA ROSSIDIS- Internationally established

stylists Lauren and Freda will lead the team on the

development of two major editorials using evo and

Cloud Nine to push the boundaries of creativity

and bring to life the excitement of New York

through a hair and fashion story.

FRIDAY-TOME NYC SHOW SPONSORED BY EVO- Tome

is an up and coming fashion label by Ryan Lobo.

They have recently won the Vogue Fashion fund

award and their show is hotly anticipated at NYFW

this year. Led by hair director Sophie Roberts and

supported by the Tour team and evo international

ambassadors, this show rounds out the tour with

an experience all stylists aim to have at one point

in their career- New York Fashion Week.

To add to an already jam packed week, Freda has

created a ‘New York edit’ for our team- a curated

list of her favourite places to eat, drink, shop, see

and experience, for the team to explore the city

with an insiders knowledge in their spare time.

We are documenting every step of our tour to

bring back imagery, editorial, video coverage and

tour diaries to share with the industry.

‘One can't paint New York as it is, but rather as it is felt.’ Georgia O’Keefe

The scope of knowledge and exclusive insights

on the New York tour are endless and we are

privileged to be able to collate this into a series of

events for our team to bring back to their salons

and drive their businesses individually but also

collaborate on driving and exciting the industry as

a whole.

THE TOUR WEEK

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SALON FEATURE

Sheek Hair Design, located in the beach side

suburb of Mordialloc, offers on trend, cutting edge

styling and colour services. Salon owner, Katie

d’Offay, believes that great colour compliments

a great cut and prides herself on offering an

exceptional salon experience by providing

personalised client services.

Adopting the mantra that ‘happy hair is healthy

hair’, the talented team of six are attuned to

popular trends and believe in using the best

products to ensure best results. In order to tailor

their services to individual clients, Sheek stocks

a wide range of Haircare Australia products,

including Moroccanoil, evo, Alterna, Lakmé and

Cloud Nine. When quizzed on their favourite

product the staff at Sheek were quick to cite

Alterna’s luxurious, affordable and certifiably

organic Bamboo range; ‘We love it, and our clients

love it because it is versatile and delivers for all hair

types. It literally walks out the door’.

Katie asserts that to be a good hairdresser,

you need to thrive on all things hair. As a stylist,

Katie recognises that being both passionate and

adaptable is the key to success in a continually

evolving industry such as hairdressing. She also

understands the need for continued study and

education, and by partaking in one course a

month Katie and her team stay on top of

upcoming trends and keep their passion burning

for all things ‘hair’. Katie is so committed to

continued study that when asked what she would

do for Sheek if given any amount of money Katie

replied; ‘This one is easy, I would take my entire

team to the United States, home of Alterna, creator

of our favourite Bamboo, and soak up product

information like a sponge’.

With their finger on the pulse of hair trends

and fashion, Sheek Hair Design run a yearly

photoshoot and use their images as a salon

window display. This year, the shoot was focussed

around Cloud Nine products and featured both

a feminine waved look and a raw straight look to

demonstrate the tools’ versatility.

Katie predicts that big hair with soft, feminine

waves and a touch of 1920s glamour will

characterise 2014’s style trend, and recommends

using Cloud Nine’s Big O and Micro Wand to

create these looks. She also expects that we’re

going to see more vanilla and champagne tones

for blondes and rich, glossy, chocolate and

chestnut browns for brunettes. She is looking

forward to using the Lakmé Chroma to craft these

beautiful glossy colours.

SHEEK HAIR DESIGN 548 Main st. Mordialloc 3195, VIC 3195 | 03 9587 9001 | sheek.com.au

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SALON FEATURE

Gravity Hair Boutique, located in Kalgoorlie,

Western Australia, offers clients an exceptional,

tailored salon service that is centred around on-

trend, superior styling. The team of eight also have

a strong focus on colour correction and prescribe

an at home treatment retail program that assists in

producing exceptional finishes.

Customer service is Gravity’s first priority, which is

why Amanda and her team go above and beyond

to offer clients superior products and styles. They

are firm believers that study and education is

what makes good hairdressers great and thus

provide excellent training programs and continuous

development courses for their staff.

As stockists of Lakmé, Alterna, Moroccanoil,

Cloud Nine, and the full evo and FABULOSO pro

range, good products are always close at hand.

With such a versatile range, it is little wonder the

team find it difficult to choose just one product

to recommend, preferring instead to prescribe

a range of brands to individuals based on their

specific style and hair requirements.

Whilst ambiguous about a favourite wet product,

Gravity’s staff unanimously agree that Cloud Nine

offers the most superior styling capability. The

team use the entire range, however they favour the

Micro Wand due to its versatility and ease of use.

Their clients also love the Micro Wand as it allows

them to recreate salon styles at home.

When asked what the most popular cut and style

requests were, the team agreed that textured

longer bobs and soft, feminine curls have

dominated this season.

Hannans Boulevard Shopping Centre, Kalgoorlie 08 9022 8886

GRAvITY HAIR BOUTIqUE

When offering colour services, Gravity is proud to

offer the Lakmé Chroma range, which they state

has completely changed their approach to colour.

Lakmé allows Gravity to meet consumer demands

for ppd and ammonia free colour, while providing

them with exceptional results. Amanda and her

clients also appreciate that Chroma is far more

time efficient than other brands they’ve used in the

past. Gravity’s favourite 2013 colours range from

multi tonal colours that create the illusion of one

tone, to warm rich tones for brunettes and golden

hues for blondes.

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35

STYLIST SPOTLIGHT

Jules’ collection ‘Chicks Dig Beards and Scars’

was inspired by ‘real guys’ - real guys doing real

guy things; swearing, scratching, and drinking from

the milk container.

Jules captured the rugged reality of man, using

styling that was raw and untamed to create a

quintessentially masculine look.

As a finalist for four years running, Jules is ecstatic

about achieving his win using this collection. “This

is a huge win for me and my gang,” says Jules.

“We are all so chuffed and have worked so hard

to get here. Being recognised for the work I do

feels totally rad!”

2013 is proving to be another great year for Jules,

with the super stylist walking away with the title

of ‘Visionary’ at the annual Australian HotShots

Awards in March.

With this early string of success behind him,

it‘s clear this 29 year old is only set to continue

spreading his talent, passion and enthusiasm

for the hair industry on both the national and

international stage.

JuLeS tOGNINI wINS mALe HAIRDRESSER OF the YeAr

International Ambassador for evo and Prestige Ambassador, Jules Tognini, was named Male Hairdresser of the Year at the 2013 Australian and New Zealand Schwarzkopf Hair Expo Awards.

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36

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