exposing the web’s biggest (free) billboard

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Overview of Yahoo!'s latest offering for developers, designers, and publishers: getting free access, on-network, to Yahoo!'s open canvases and activity streams.

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  • 1. Exposing theWebs Biggest(Free) Billboard
    • Micah Laaker | Big (D)esign Conference
  • 2009.05.30

2.

  • Who?
  • Director of User Experience, Yahoo!Open Strategy (Y!OS)
  • Work for 3rd-party Developers and Publishers
  • APIs, Web Services, Applications, and RSS

COMMENTS: Im Micah Laaker, Director of User Experience for Yahoo!s Open Strategy, which basically means I lead a team of tremendously talented designers and prototypers on our efforts to support 3rd-party developers and publishers (a.k.a. people like you, who create interesting and innovative Web-connected products). Yahoo! offers over 40 services and APIs to the world, ranging from Data (think: content) to Services (think: Mail and Search). Last, but maybe most important of all, Im from Omaha. You can ask anyone I work with back in the Bay Area; they hear it over and over again: Im proud to be from Omaha, and love the creative spark here that kick-started what Ive done to date. 3. Agenda

  • Overview of Yahoo!s reach
  • Review open components
    • Profile, Social Graph, Activity Stream, Open Canvases
  • Updates sources and experiences
  • How to leverage

4. Total time spent online 13% Total time spent at Yahoo! COMMENTS: Of that usage, more than 10% of that time is spent on Yahoo.com pages and applications. Yahoo! has audience. 5. Yahoo! Home Page 300m 6. Yahoo! Mail 300m 7. Yahoo! Messenger 90m 8. My Yahoo! 40m 9. Y!OS

  • Open Canvases
  • Activity streams
  • Foundational elements:
    • Profile
    • Social Graph

10. Profile 11. 1 Single Profile for the network Consistent user reflection everywhere 12. SocialGraph 13. Connections Graph 2-way confirmed relationships 14. OpenCanvases 15. Search Yahoo! Search Use microformats to alter display 16. Mail Yahoo! Mail Apps can use Mail-specific features 17. My Yahoo! My Yahoo! Modules allow quick App dashboard with profile and social user data 18. YAP Cody I Matt L Yahoo! Canvas View Full-page App experience with rich interaction, profile, and social data 19. COMMENTS: From Pipes, I began working on one of Yahoo!s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our Apps as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercoolers (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Addicted to Trivia, quizzes, and quotes about TV 20. COMMENTS: From Pipes, I began working on one of Yahoo!s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our Apps as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercoolers (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Whats Cookin Find great dinner and drink pairings 21. COMMENTS: From Pipes, I began working on one of Yahoo!s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our Apps as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercoolers (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Mint.com Personal Finance Track your bank & investment accts. 22. COMMENTS: From Pipes, I began working on one of Yahoo!s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our Apps as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercoolers (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Lexulous Head-to-head Scrabble game 23. COMMENTS: From Pipes, I began working on one of Yahoo!s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our Apps as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercoolers (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Gas Prices by GasBuddy.com Find the lowest prices for fuel 24. COMMENTS: From Pipes, I began working on one of Yahoo!s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our Apps as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercoolers (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Mafia Wars Raise and run your own Mafia 25. COMMENTS: From Pipes, I began working on one of Yahoo!s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our Apps as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercoolers (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!. Apps publish to Updates Choose which activities fire Updates which then drive others to your App 26. ActivityStream 27. 28. Where do Updates come from? 29. Inputs

  • Network properties
  • Services from around the Web
  • 3rd-party Applications
    • Open Applications
    • OAuth Apps

30. Yahoo! Services publishing Updates events 31. 3rd-party products publishing Updates events 32. Easily link your Web accounts to Yahoo! Updates Link up off-network services Add 21 services in one fell swoop 33. MyBlogLog offers additional feeds mybloglog.com/buzz/e_profile_serv.php 34. JS-Kit integration 800k blogs allow Yahoo! sign-in and Updates publishing 35. JS-Kit integration results Cross-web comments shared with friends (and world) 36. Blog Posts publish to Updates Increase distribution of your content 37. Blog Posts publish to Updates You control icon, link, and language around your Updates posts 38. Updates Everywhere 39. Aggregate 40. Front Page Most recent Updates from around Yahoo! and the Web 41. Yahoo! Mail Constant stream of friends Yahoo! and Web activity 42. iGoogle gadget Same content, different environment 43. Contextual 44. Yahoo! Sports Sports-only filter of friends actions 45. Yahoo! Sports Also see what others are doing 46. Yahoo! Buzz What content my friends find hot 47. Yahoo! Music Friend-filtered ratings/reviews 48. WP sidebar 3rd-party Integration User-specific Updates easy to share 49. Wrap it up, B. 50. COMMENTS: Just as an example of how powerful this platform is for getting your content in front of Yahoo! users, this is an App I created with some others in our group in about 10 hours for our recent Hack Day (an event we throw quarterly to quickly try out ideas by building working prototypes within 24 hours). It takes what Apps my friends have installed, subtracts the Apps Ive installed, and gives me back a recommendation for which Apps I should consider installing (as my friends are already active therein). 10 hours. Thats it... and most of that time was just spent on the CSS and layout. Instantly deployed and available to any Yahoo! user for installation. Bringing it all together apps.yahoo.com/-octyip6g 51. YQL (Yahoo! Query Language) Easy means to collect + filter Updates 52. COMMENTS: Just as an example of how powerful this platform is for getting your content in front of Yahoo! users, this is an App I created with some others in our group in about 10 hours for our recent Hack Day (an event we throw quarterly to quickly try out ideas by building working prototypes within 24 hours). It takes what Apps my friends have installed, subtracts the Apps Ive installed, and gives me back a recommendation for which Apps I should consider installing (as my friends are already active therein). 10 hours