expert predictions: what the future holds for mobile marketing
TRANSCRIPT
Our Panel of Experts
Dave RigottiDirector of Marketing
Today’s Discussion
How has mobile impacted our digital marketing strategy?
What tools and data are most relevant to marketers today?
How can we truly measure omnichannel ROI?
58%76%
of people consider themselves addicted to their phones.
of millennials consider themselves addicted to their phones
36% of people make purchases using their phone at least a few times a month
52% of millennials make purchases on their phone at least a few times per month
Mobile is not a channel. It’s the new home for omnichannel marketing.
SEARCH
Mobile searchhas overtakendesktop searchin 2015
65% of emails are opened on mobiledevices
DISPLAY
Mobile spend growingat 3x vs. desktop display
SOCIAL
100% ofFacebook’srevenue growthis frommobile
$Billions
Desktop Marketing SpendMobile Marketing Spend
Source: eMarketer
Customer:Campaign:
ROI:Next Step:
Is your technology really omni-channel?
CALLSEARCH
SOCIAL
WEBSITE
DISPLAY
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Our Panel of Experts
Dave RigottiDirector of Marketing
How will mobile impact our digital marketing strategy?
How are you incorporating mobile into your overall marketing
strategy?
Do you run any mobile-specific digital programs?
What have been the biggest changes you’ve seen over the past
year, in how marketers are embracing mobile?
What new mobile-centric initiatives have you got planned
for 2016?
What new mobile challenges will marketers face in 2016?
Measuring true omnichannel ROI: the tools and data most
relevant to marketers today & tomorrow
How do you measure mobile attribution?
What KPIs and data points are most important when looking at
mobile performance?
How do you measure the impact and success of omnichannel
campaigns?
What tools do you use to gather and analyze this data?
Any new emerging tech on your ‘shopping list’ for 2016?
Q&A
Dave RigottiDirector of Marketing
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