expert blogging secrets
Post on 13-May-2015
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DESCRIPTIONSEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.
- 1.Expert BloggingSecrets
2. OVERVIEWWhy blog?Getting startedContent ideasBest practices 3. WHY BLOG? 329 million people view blogs onWordpress By 2014, 60% U.S. internet users (150million people) will read blogs**Source: eMarketer.comWORDPRESS 4. WHY BLOG?Better Listings on 5. WHY BLOG?Promote ProductsBrandingReach New CustomersCommunicateBecome Recognized Expert 6. WHY BLOG?57% of companies that bloghave acquired a customerfrom their blog*Source: Hubspot 7. WHY BLOG?B2B marketers who bloggenerate 67% moreleads/mo. than thosewho dont blog**Source: **FactBrowser 8. NEED MORE PROOF ?Companies that blog get 97%more inbound links to theirwebsites 9. NEED MORE PROOF ?Companies that blog get 97%more inbound links to theirwebsitesCompanies that blog get 55%more website visitorsCourtesy: Hubspot 10. BEFORE YOU BLOG, ASK YOURSELFWhat are your business goals? 11. BEFORE YOU BLOG, ASK YOURSELFWho is your target audience? 12. BEFORE YOU BLOG, ASK YOURSELFWhat problems or concerns doesyour audience have that you canhelp solve? 13. FIND YOUR WHY 14. FIND YOUR WHYEnabling Women to HaveMore Quality Time withTheir Families 15. FIND YOUR WHY 16. FIND YOUR WHYHelp Engineers Answer theMost ChallengingIndustrial Solder Questions 17. FIND YOUR WHYHelp Engineers Answer theMost ChallengingIndustrial Solder Questions600% Jump in LeadsGet Engineers Talking to Engineers 18. MISSION STATEMENT 19. MISSION STATEMENTWelcome to Inc.com, the place where entrepreneursand business owners can find useful information,advice, insights, resources & inspiration for running &growing their businesses. 20. MISSION STATEMENTWelcome to Inc.com, the place where entrepreneursand business owners can find useful information,advice, insights, resources & inspiration for running &growing their businesses.1. Who is target audience?2. What will be delivered?3. What is outcome foraudience? 21. BEFORE YOU BLOG, ASK YOURSELFWhat platform will you use? Self-hosted on website Via Wordpress 22. .ORG VS. .COM More versatility vs. - Easy to use Better plugins - Ads not allowed Pay for hosting - Follow TOS Youre in control - $ to customize 23. CONTENT IDEAS 24. SHARE YOUR EXPERTISE Write about things you know 25. SHARE YOUR EXPERTISE Write about things you know Add commentary to industry news 26. SHARE BREAKING NEWSGet in front of your audienceBe Timely! 27. ASK OPEN-ENDED QUESTIONS What do you think of . ? How would you do it better? 28. PROMOTE EVENTS 29. INVITE EXPERT GUESTS 30. HOW DO YOU GET READERS?Need attention-grabbing titles8 out of 10 read blog titles 31. HOW DO YOU GET READERS?Need attention-grabbing titles8 out of 10 read blog titlesonly 2 of 10 read rest of article 32. HOW DO YOU GET READERS?Use Numbers in Title- Get 3-8x more traffic 33. BLOG TITLE CATEGORIES Direct 7 Step Outline to News New, Announcing 34. BLOG TITLE CATEGORIES How to How to write a blog article Question Are these .? 35. BLOG TITLE CATEGORIES Command Do this Info 2 things you wont find here Testimonial 36. BEST PRACTICES 37. KEEP SEO IN MIND Customize post URL with keywords Use SEO plugins: All in One SEO Pack Use Alt Text for images Use Tags 38. USE KEYWORDS IN TITLE & BODY 39. LINK INTERNALLYTitle andSubhead 40. PROVIDE LINKS TO OTHER BLOGS 41. USE OTHER SOCIAL MEDIA SITES 42. RESPOND TO COMMENTS Reply in your blog or Send an email 43. COMMENT ON OTHER BLOGS 44. KEEP COPY SHORT 250-500 words 45. KEEP COPY SHORT 250-500 words One idea per post 46. KEEP COPY SHORT 250-500 words One idea per post Article series 47. SPICE UP YOUR CONTENT Use Pictures or Videos 48. MAKE IT EASY TO SUBSCRIBE 49. OTHER TIPS Know your call to action Visit website Email for a quote Sign up for newsletter Social Share 50. HOW DO YOU FIND IDEAS? Read other blogs Google Alerts Quora Twitter Search 51. HOT TIP! 52. HOT TIP!Golden Rule:They Ask, You Answer! 53. WHATS THE PAYOFF?154 Leads from 3/09 6/12 for a dozendifferent keywordsThat one article has generated$1,700,000.00 54. CONTENT FORMULAAnswer questions based onthese three criteria:CostsProblemsComparisons 55. MEASURE RESULTSEx. Google Analytics 56. MEASURE RESULTS 57. IVE GOT A BLOG, NOW WHAT?Repurpose your content Podcasts Videos Slideshow 58. SUMMARY Use keywords for search #s and How to titles get bestresults Embrace honesty, answer customerquestions Leverage social networking sites Repurpose content for maximum value 59. FOR MORE SOCIAL MEDIA TRAINING,VISIT GLORIARAND.MEFacebook.com/GloriaRandCopywriterTwitter: @GloriaRandYouTube.com/GloriaRandVideos