small business blogging secrets revealed
TRANSCRIPT
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Small Business Blogging
Jeanne Hopkins
Director of Marketing
Business Blogging Secrets Revealed
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Please Tweet questions and comments
to @HubSpot
The Hashtag is #BizBlog.
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Why Blog?
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Leads
What is a lead?
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Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
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Before You
Blog
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Website Basics
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Landing Pages
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Keywords
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Blogging
Content
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Customers>You
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5 Rules For Blog Content
1.Answer Industry Questions
2.Comment on Industry News
3.Provide How-to Based Content
4.Encourage Readers To Comment
5.Post Articles Consistently
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Blogging
Secrets
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Headlines Win
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Segment
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CTAs
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Leverage for
SEO
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Everyone
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Social Media
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Measure
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Takeaway: Measure traffic, links leads and comments as important business blog KPIs.
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?’s@HubSpot