Executive Director’s Executive Director’s Report 2012Report 2012Paddle Canada Annual General Meeting 2012Paddle Canada Annual General Meeting 2012March 9, 2013 March 9, 2013

Highlights from 2012Highlights from 2012

Atlantic Paddling Symposium Atlantic Paddling Symposium – Liscombe Nova – Liscombe Nova ScotiaScotia

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

• National Trade Shows: National Trade Shows: Toronto, Vancouver, Toronto, Vancouver, Edmonton, Calgary and Ottawa Edmonton, Calgary and Ottawa (thanks to Ontario Tourism and National Search and Rescue Secretariat)

Happy Birthday Happy Birthday ! PC’s 40! PC’s 40thth Anniversary year! Anniversary year!

4040thth Anniversary decal went out to over 8000 Anniversary decal went out to over 8000 paddlers in Rapid Media Buyers Guide 2013paddlers in Rapid Media Buyers Guide 2013

Highlights from 2012Highlights from 2012

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

• MEC Paddlefests: MEC Paddlefests: Halifax, Toronto, Burlington, Halifax, Toronto, Burlington, Edmonton, Ottawa and VictoriaEdmonton, Ottawa and Victoria

Sent PC’s Big Canoe to Sent PC’s Big Canoe to Queen’s Jubilee River Pageant Queen’s Jubilee River Pageant

with the Canadian Canoe Museumwith the Canadian Canoe Museum

• Welcomed directors Bryan Sarauer Welcomed directors Bryan Sarauer (Saskatchewan) & Jeff Martin (Newfoundland) (Saskatchewan) & Jeff Martin (Newfoundland) filling interim vacancies on the board of directors.filling interim vacancies on the board of directors.

Highlights from 2012Highlights from 2012

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

• Added SUP Yoga as an Added SUP Yoga as an Sanctioned activity under our Sanctioned activity under our liability insurance policy.liability insurance policy.

• Negotiated a new Insurance Negotiated a new Insurance Agreement Agreement allowing Scouts Canada allowing Scouts Canada access to PC programs, solving over a access to PC programs, solving over a decade old issue. decade old issue.

• Welcomed staff member Dawn Callan Welcomed staff member Dawn Callan to PC as to PC as event co-ordinator for National Paddling Week 2013event co-ordinator for National Paddling Week 2013

Highlights from 2012Highlights from 2012

Initiated A Strategic Planning Process in August 2012: Initiated A Strategic Planning Process in August 2012:

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

• renewed Paddle Canada’s seat on renewed Paddle Canada’s seat on national committee and continued to national committee and continued to attend regular meetings in April and attend regular meetings in April and November in Ottawa. November in Ottawa.

Transport Canada National Recreational Boating Transport Canada National Recreational Boating Advisory Committee Advisory Committee

PC’s Float Plan for Success with board and PC’s Float Plan for Success with board and facilitator Tim Fleming from facilitator Tim Fleming from InnovationsWorks.com, which culminated , which culminated with a meeting in January 2013 in Ottawawith a meeting in January 2013 in Ottawa.

Highlights from 2012Highlights from 2012

Transport Canada Office of Boating Safety: Transport Canada Office of Boating Safety: $50,000 in $50,000 in funding funding (April 2012 to March 31, 2013) (April 2012 to March 31, 2013) to support events, program to support events, program expansion and safety awareness media projectsexpansion and safety awareness media projects

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

• Ontario Tourism – Ontario Tourism – Outdoor Ontario web portal Outdoor Ontario web portal content management, stories, blogs contract content management, stories, blogs contract management servicesmanagement services

Partnerships:Partnerships:

• AdventureSmart : National Search & Rescue AdventureSmart : National Search & Rescue Secretariat – Secretariat – initial PaddleSmart program meetings initial PaddleSmart program meetings & support& support

• Rapid Media Rapid Media – 3 page Kanawa member – 3 page Kanawa member news with exposure to over 70,000 news with exposure to over 70,000 readers and magazine title choice for PC readers and magazine title choice for PC members.members.

Highlights from 2012Highlights from 2012

Lendal Paddles – Lendal Paddles – Pro Deal Purchase for Instructor Pro Deal Purchase for Instructor MembersMembers

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Partnerships:Partnerships:Ottawa / Gatineau Sports Ecology Park 2017 Ottawa / Gatineau Sports Ecology Park 2017

with partners Canadian Wildlife Federation, with partners Canadian Wildlife Federation, Heritage Ottawa and Heritage CanadaHeritage Ottawa and Heritage Canada

• National Paddling Week National Paddling Week - producing partners: - producing partners: Canadian Canoe Museum, Rapid Media and Paddle Canadian Canoe Museum, Rapid Media and Paddle Canada – Canada – Event planned for June 15-23, 2013Event planned for June 15-23, 2013

Busy Office StaffBusy Office Staff

Replies to Replies to issue-based emails:issue-based emails: 26002600

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

• Letters of Support: Letters of Support: 1212

• Social Media Blasts: Social Media Blasts: • Tweets: Tweets: 203203• Facebook: Facebook: 9898• Enewsletters: Enewsletters: 2222

• Social Media Friends & Followers Social Media Friends & Followers • Twitter: Twitter: 10241024• Facebook: Facebook: 919 919

(279,436 Friends of Fans) w/ 1200 weekly reach(279,436 Friends of Fans) w/ 1200 weekly reach• Enewsletters: Enewsletters: 13,54413,544

Website Visits (Monthly): Website Visits (Monthly): 56205620

Viewing 2.6 page each Viewing 2.6 page each visitvisit

62% are new visitors or 62% are new visitors or 3484 per month3484 per month

Courses by DisciplineCourses by Disciplineover last 3 yearsover last 3 years

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Clinics by DisciplineClinics by Discipline

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Participation in Courses / ClinicsParticipation in Courses / Clinics3 Year Comparison3 Year Comparison

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Most Active Organization Most Active Organization Course Providers In Last 3 YearsCourse Providers In Last 3 Years

Madawaska Kanu Centre (ON) WAVpaddling (MB)

David Dreves Kayaking (BC) Committed 2 the Core (NS)

Ecomarine Ocean Kayak Centre (BC) Comox Valley Kayaks (BC)

Ocean River Sports (BC) NARWAL Adventure Tours & Training (NWT)Sea Kayak Instruction and Leaderships Systems (SKILS) (BC) Churchill River Canoe Outfitters (SK)

Learntokayak.ca (ON) Ottawa YMCA-YWCA Canoe Camping Club (YCCC) (ON)

Naturally Superior Adventures (ON) Undercurrent Sports (AB)

Ridge Wilderness Adventures (BC) CEGEP de la Gaspesie & des Isles (QC)

Harbourfront Canoe & Kayak Centre (ON) Epic Surf Co. (BC)

White Squall Paddling Centre (ON) East Coast Outfitters (NS)

Active Sea Kayaking (BC) Haskin Canoe (AB)

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Membership Membership 3 Year Comparison3 Year Comparison

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

New Instructors GrowthNew Instructors Growth

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013

Instructors by Discipline Instructors by Discipline 20122012

Paddle Canada Executive Director's Report for 2012 AGM- March 9, 2013