EXCITINGOPPORTUNITY!

MARKETINGMANAGER

KEY RESPONSIBILITIES

ADVERTISING

ENROLLMENT

BRAND MANAGEMENT AND CORPORATE IDENTITY

MARKET RESEARCH:

STRATEGY

PERSON SPECIFICATIONQualifications and Experience

Key competencies

Key attributes

Desirable Skills and Abilities

Zetech University is a premier university o�ering exceptional learning to thousands of students from Kenya and beyond. The University o�ers programs in Information Technology, Business, Hospitality and Tourism, Develop-ment studies, Communication and Media Studies. Our Mission is to provide holistic education by promoting excellence in research, integrating innovation and technology in learning with the aim of developing well rounded citizens to impact the social, political and economic world.

To support our growth, and in line with our commitment to bring on board quali�ed, skilled and motivated sta� driven by passion for their work and career growth, we are seeking to recruit a suitably quali�ed candidates to �ll the position of a Marketing Manager. The successful candidate will be an innovative individual who not only dreams of realizing a dynamic, tech-powered environment but also possesses strong capability in actualizing ideas into actions and results. Individual talent supported by an achievement background shall take promi-nence over academic quali�cations.

Reporting to the Executive Director- Corporate A�airs, the objective of the position is To provide strategic leadership and management in marketing the University, sustaining the University’s brand, developing, coordi-nating and implementing the University’s enrollment, communication and public relations strategies to build relationships, communicate a positive brand and meet enrollment targets. The responsibilities are as detailed

» Plan and implement advertising campaigns on different media;» Monitoring the effectiveness of marketing campaigns across all the platforms and making recommendations for future implementation;» Developing unique initiatives to market the university on various platforms;» Organizing for activations for all sales segments;» Overseeing the production of innovative content for marketing collateral including print, Audio Visual and digital for use in enrollment drives;» Developing and managing content-based Social Media Marketing;» Planning & managing marketing events.» Representing the university in events such as conferences, seminars and exhibitions that promote the aware-ness of the University; » Ensure strategic, consistent and aggressive conduct of above the line and below the line marketing of Zetech University;» Continually work on the Search Engine Optimization of the University website. Managing Company’s website;» Overseeing the development and implementation of marketing plans for digital marketing;» Monitoring of marketing campaigns on social media platforms.

» Defining and strengthening the University’s brand awareness and reputation through multiple channels;» Providing guidance in content creation and dissemination across multiple channels for increased awareness of university products;» Overseeing the development of content for digital marketing;» Monitor conversations around the brand on social media platforms and the mainstream print , audio and television media and , anticipate the direction and take appropriate actions; » Monitor and control the use of the university logo, name and its related content;» Oversee the design and production of various communication items ensuring they meet the standards of the communication policy;» Oversee the printing of certificates, ID cards, marketing materials and other print material done internally or externally to ensure there is control and timelines are met;» Oversee internal and external communication to ensure consistency in depiction of the brand;» Oversee internal communication to ensure internal customers are always timely and appropriately informed; » Oversee development and implementation of PR strategies to ensure they achieve their objectives and in a timely manner.

» Conducting market research to understand current market conditions and competitor information;» Conducting internal and external environmental analysis for the University and come up with factual inter-pretations and recommendations for university enrollment growth;» Identifying new avenues for digital marketing;» Identifying and pursuing new business opportunities;» Identifying needs in the market and participating in the development of new programs as per industry needs.

» Study competitor trends in the industry and devise both long term and short-term winning strategies;» Devising and implementing strategies for recruiting students to meet enrollment goals of the University;» Formulating and implementing departmental objectives and strategies in line with the University’s overall strategic goals;» Conducting monitoring and evaluation of key projects of strategic significance;» Demonstrating strategic contribution of Marketing to the achievement of the university goals;» Managing and implementing change initiatives to achieve desired business plans and culture;» Anticipating market changes, generate appropriate actions and implement them in a timely manner;» Develop and brand, communication and PR strategies to ensure brand visibility, good public relations and a positive brand perception;» In charge of the departmental SWOT monitoring and auctioning on any items that require action.

» Executing customer focused brand campaigns;» Overseeing sponsorship management;» Utilizing customer feedback gathered internally to tailor university products as per customer needs and preferences;» Oversee the collecting , analyzing, communicating customer feedback and following up on necessary action items with various departments and ensuring feedback is given to the customer;» Oversee the preparation of customer feedback reports as per the ISO 9001:2015 requirements;» Monitoring customer satisfaction by overseeing university-wide customer surveys, feedback , analysis, correction and corrective action implementation;» Guiding and monitoring of the service charter implementation.

» Managing staff within the team, including responsibility for their recruitment, induction, appraisal and development; planning and distributing work and supervising and motivating team members, helping them to focus on immediate and longer-term objectives as necessary;» Mentoring, coaching and developing his/her team to ensure there is a proper succession plan.

» Responsible for planning and budgeting for the Marketing department by developing marketing operations financial strategies by estimating, forecasting, and anticipating requirements, trends, and variances; aligning monetary resources; developing action plans; measuring and analyzing results; initiating corrective actions; and minimizing the impact of variances.» Actively participate in preparing, gaining acceptance, and monitoring the implementation of the annual budget to ensure that budget targets are met, that revenue in-flows are maximized and that fixed costs are minimized.

» Preparation and presentation of timely and accurate reports.» Continuous self-development to keep up with industry professional standards.» Any other duties as may be assigned from time to time by the supervisor.

» Forecasting, planning and communicating enrollment targets;» Ensuring that agreed enrollment targets are met each intake;» Overseeing the registration process from inquiry to enrollment;» Implementing University enrollment policies and procedures;» Ensuring implementation of enrollment campaigns that resonate with the audience.

» Possess an MBA and a Bachelor degree in business with a bias in marketing from a recognized university or An MBA and bachelor degree in any area of business but with additional qualification or extensive experience in Marketing;» At least 5 years’ experience in a similar position;» Registration with MSK is an added advantage;

» Leadership» An effective communicator-good command of spoken and written English and Swahili;» Ability to prioritize and manage multiple projects;» Data analysis and reporting;» Planning and organizing;» Problem solving;» MS Office and internet use;

» Of high integrity;» A mobiliser; » Extreme attention to detail, and working to strict deadlines;» Possesses Professionalism;» Ability to take a proactive approach to overcome challenges and achieve results;» A motivated self-starter with a positive attitude;» An effective, hands-on leader capable of working independently and committed to working collaboratively with a range of colleagues from across the university.

» Versatile, tenacious and people oriented;» Passionate about education;» Working knowledge of ISO 9001:20I5 standard.

Interested applicants to send their application letters and updated CVs to The Recruiting Manager via the email address -vacancies@zetech.ac.ke quoting Job Ref. ZU/10/25/57 indicating the current and expected salary not later than 12th November 2018.

ZETECH UNIVERSITY IS AN EQUAL OPPORTUNITY EMPLOYER

WE’REHIRING

CONTRACT TYPE: PermanentLOCATION: HEAD OFFICE

CUSTOMER RELATIONSHIP MANAGEMENT

EMPLOYEE MANAGEMENT

BUDGETING

OTHERS

ZU/10/25/57