EVERYTHINGJUNE 2014 ISSUE 6 PRODUCT NEWSLETTER CONTACT US: www.HyundaiProductInformation.com

During 2014, Hyundai will sponsor 50 charity golf tournaments held all around the country. Called the Hyundai Invitational Golf Tournament Series, these events will receive a premium Hyundai experience, including hole-in-one opportunities for the all-new Genesis sedan, donations toward the tournament, and numerous other prizes and giveaways. Two winners from each tournament (either determined by low score or auction) will be invited to compete at the Hyundai Invitational National Final to be held in Las Vegas at the Cascata Golf Club, Oct. 16.

Marketing News

HYUNDAI REACHES OUT TO GOLFERS: ONE TOURNAMENT AT A TIME The 2014 Equus and the all-new 2015 Genesis are exceptional cars that go wheel-to-wheel with the world’s finest. Many drivers are still learning about what the Equus and Genesis have to offer—so Hyundai has come up with an ingenious way to spread the word: They are taking these cars to the links!

At the Hyundai Invitational National Final, the player with the low-net score from each region will receive a trip to the 2015 Hyundai Tournament of Champions in Hawaii. The player with the overall low-net score will also earn a spot to play in the Hyundai Tournament of Champions Pro-Am, where they will be partnered with a PGA TOUR winner!

Hyundai’s golf sponsorships include:

• HyundaiTournamentofChampionsheldinKapalua,Maui,Hawaii—thisyear,thetournament raised a grand total of $333,185 for Maui charities.

• HyundaiwastheofficialvehicleofthePGATOUR’sHumanaChallengeheldin La Quinta, California.

• HyundaiwasthevehiclepartnerfortheFarmersInsuranceOpenheldin Torrey Pines, California.

• Hyundaiwastheexclusiveautomotivesponsorofthe13thAnnualMichaelJordanCelebrity Invitational.

• Hyundaiwastheexclusiveautomotivesponsorofthe12thAnnualAlbertPujolsCelebrity Golf Classic.

If you have any ideas on new ways to introduce the Equus to prospective owners, please email James Stewart, Senior Group Manager, Premium Product Operations, Hyundai Motor America at jstewart@hmausa.com.

Hyundai was one of the sponsors at the Michael Jordan Celebrity Invitational Golf Tournament held at the Shadow Creek Golf Course in Las Vegas, Nevada.

Hyundai also sponsored the Albert Pujols

Celebrity Golf Tournament held at the Pelican Hill Golf

Club in Newport Beach, California.

On-course displays allow golfers to explore both the Equus and Genesis, and product experts are available to answer any questions.

These events are well-attended and feature eye-catching displays to generate interest in the Equus and Genesis.

Marketing News

NEW YORK: NY METS SPONSORSHIPBaseball, apple pie and Equus? That’s the way the ball bounces at Citi Field, the home of the New York Mets. Hyundai is the official vehicle sponsor of the Mets, and the Equus plays a key role in this promotion, as one sits on display outside The Hyundai Club at the park.

OtherpromotionaleffortsinconjunctionwiththeNYMets:

• Outfieldwallsignage(HyundaiLogo) • Homeplaterotationalsignage(HyundaiLogo)• Baselinesignage(HyundaiLogo) • LEDsignage(EquusandSantaFeSport)• Programad(Equus) • Exitmessage(MetsandHyundaiLogos)• ActivationNights • Promotionalannouncements• HyundaiClubsignage • HyundaiClubPinLetteringonBrickExterior• HyundaiClubPinLetteringinsideoftheclubonthewalls• HyundaiClubPinLetteringonBuffetsinsidetheclub• HyundaiClubbrandedpanelsinsidetheclub• FramedimagesinsideoftheHyundaiClub(Equus,SantaFe,Genesis,Veloster)• SponsorshipofOpeningDayMagneticCalendar

Training News

GENESIS: NATIONAL TRAINING TOURThe 36-city Hyundai Sales Training 2014 Product Support and STAR Certification Workshop Tour kicked off on May 6th and continues through August 27th. This training includes an interactive session with a ‘15 Genesis 3.8 HTRAC® (AWD model), including a comparison with the Mercedes-Benz E350 4MATIC AWD; and this session also covers the latest Blue Link® enhancements. HMA is also conducting training for Service Managers and Service Advisors so they’re prepared to answer questions about new technology while exceeding the expectations of premium car buyers when they come in for service.

Dealer Stories

SCOTTSDALE: EARNHARDT OPENINGHMA executives James Stewart and Abe Ju (on the left), and Dave Zuchowski and B.H. Lee (on the right) present the 2013 #1 Equus Sales Award to the staff at Earnhardt Hyundai in Scottsdale, Arizona.

Earnhardt Hyundai recently had a dual celebration: The grand opening of their new 35,000 sq. ft. state-of-the-art facility in North Scottsdale, Arizona, which features an expanded lounge built with customer comfort in mind and equipped with a full coffee bar and children play area; and having the honor of being the #1 dealer in Equus sales for 2013.

COCONUT CREEK: #1 GENESIS DEALERJames Stewart (left), HMA Senior Group Manager, Premium Product Operations, presents Ed Appleby (Dealer Principal) of Coconut Creek Hyundai in Coconut Creek, Florida, with the 2013 #1 National Genesis Sedan Sales Volume trophy.

ATLANTA: STEEPLECHASE WINNERTo help spread the word about the Equus, Terry Reid Hyundai in Atlanta, Georgia, sponsoredapromotioninconjunctionwith the Atlanta Steeplechase where they gave away a 1-year lease of an Equus. Their promotional efforts included an on-site display of an Equus.

MARKETING, TRAINING, DEALER NEWS AND EVENTS

AUSTIN: PARADE OF HOMESSouth Point Hyundai in Austin, Texas, came up with a unique way to bring the Equus to luxury car buyers: As part of the Parade of Homes, South Point parked an Equus in the driveway of five high-end homes that were for sale and having an Open House. That way, customers could look for their next new home and luxury car all at the same time!

BOCA RATON: COUNCOURS D’ELEGANCE Rick Case Hyundai, Plantation, Florida, put an all-new Genesis front and center at the 8th Annual Boca Raton Concours d’Elegance. It was featured at the duPont Registry Live Hangar Party on Friday night, and was “on the lawn” at the event on Sunday.

This event attracts some of the finest automobiles and motorcycles ever built, and raises money for the Boys and Girls Clubs of Broward County, making it the ideal location to highlight every-thing Hyundai premium vehicles have to offer.

GENESIS: PREMIER NIGHTSWiththeall-new2015Genesisjoiningthe2014 Equus, Hyundai has an impressive premium car lineup. To make customers aware of these great cars, many Hyundai dealers held Premier Night parties. Here arejustafew:

The staff at Rick Case Hyundai, Roswell, GA, with elaborate Equus and Genesis ice sculptures behind them.

KefferHyundai,Matthews,NC,alsofeaturedanelaborate ice sculpture.

Burns Hyundai, Marlton, NJ, conducted an internal walkaround competition for their salespeople for the Equus and Genesis; the two winners then pre-sented their walkarounds on the night of their premier party.

Rick Case Hyundai, Roswell, GA, gets the party started after the reveal!

This article provides you with insightful tips on how to operate some of the key Equus features:

Phone Pairing

Hands-free cellular phone operation is easy once a phone is paired to the vehicle. These are the steps to pair a phone for the first time:

1.HavethetransmissioninPARK.2. Press the PHONE button on the control panel. 3. Using the central control knob, select YES, and then press down the knob.4. Turn on the phone’s Bluetooth®—select the device found on your phone

(look in SETTINGS on most phones).5.Whenprompted,enterthePASSKEYonyourphone.6. If the phone prompts a phonebook access request, select ALWAYS ALLOW.7. Equus will confirm that it has successfully

connected to your phone.8. If you want, select CONTACTS with the center

control knob to download the contacts from the phone.

Navigation

Here are the steps to follow to go to an address:

1. Press the DESTINATION button on the control panel. 2. On the navigation screen, use the central control knob to select SEARCH BY ADDRESS, then

push knob.3. Using the central control knob, “type” the CITY NAME; when finished, push the knob to select

the name on the screen.4. Using the central control knob, enter the STREET NUMBER and press DONE.5. Enter the STREET NAME and push the knob to select when completed.6. Select SET AS DESTINATION, then push knob.7. Select START GUIDANCE,

then push knob to begin driving directions.

8. To cancel driving directions: press the TALKbutton

While the information contained in this newsletter was deemed to be correct at the time of printing, specifications and equipment may change. No warranty or guarantee is being extended in this book and Hyundai reserves the right to change product specifications and equipment at any time without incurring any obligation. Information as of June 2014.

Setting the ClockHere is how to set the clock:

1. Select HOME on the control panel.2. Select INFO/SETUP using the controller.3. Select SYSTEM SETTINGS.4.SelectCLOCKSETTINGS.5. Select TIME SETTINGS:- Toadjusttimeautomatically,selectGPSTIME.- Toadjusttheclockmanually,unselectGPSTIMEandadjustthetime(theanalogclock

will be updated accordingly).- To use the daylight savings feature, select DAYLIGHT SAVINGS TIME.

Heated Steering WheelEquus comes equipped with a heated steering wheel as a standard feature. Pressing the Heated Steering Wheel button warms the steering wheel (and the indicator on the button is illuminated when pressed). The heater has a timer that stops automatically after 30 minutes.

Available “Your Time, Your Place” Demonstrations

One of the keys to Equus ownership is our Concierge Service, which represents an entirely new kind of luxury. For example, if an Equus owner needs help with a feature, our “Your Time, Your Place” service means a product specialist will go to the customer’s home or office to help.

IN THE NEWS

AWARDS AND ACCOLADES The latest awards and accolades for our premium models:

• Ward’s10BestInteriorAwardwaspresentedtothe2014Equus.• IIHSTopSafetyPick+wasearnedbythe2015Genesiswhenequippedwiththeoptional

front crash prevention. Genesis was also the first rear-wheel drive luxury sedan to earn a Good rating in the small overlap crash test.

• TopFamilyChoicewasawardedtothe2015GenesisbytheGreaterAtlantaAutomotiveMedia Association.

• #1DealerCustomerExperiencewasawardedtoHyundaibyDealerRater.

HOW-TO TIPS FOR KEY FEATURES