everything an seo needs to know about google now
TRANSCRIPT
EVERYTHING AN SEO NEEDS TO KNOW ABOUT GOOGLE NOW
#BRIGHTONSEO@ISD_PAUL
BY PAUL BAGULEY
#BRIGHTONSEO@ISD_PAUL
INTERNET IS CHANGING
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THE WAY PEOPLE ARE SEARCHING IS
CHANGING
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WHY?
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4G
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LET’S START AT THE BEGINNING
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WORLD WIDE WEB WAS CREATED IN 1991
BY TIM BERNERS-LEE
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THE FIRST INTERNET BROWSER WAS
CALLED MOSAIC – 2ND APRIL 1993
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FIRST MOBILE PHONE
WITH INTERNET
WAS IN 1996
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GOOGLE WAS FOUNDED IN 1998
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IN 2008 THERE WERE MORE MOBILES
WITH INTERNET THAN PERSONAL
COMPUTERS
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WE ARE NOW HERE
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AUDIENCE PARTICIPATION
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WHAT IS GOOGLE NOW?
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WEATHER
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NEWS
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BUS TIMETABLE
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TRAFFIC
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PLACES NEARBY
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SPORTS
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CAR PARKING
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ALSO REMINDERS, BIRTHDAYS,
MOVIES, CURRENCY & MORE
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HOW DOES GOOGLE KNOW
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DON’T BE SCARED
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INTEGRATES WITH APPS
http://searchengineland.com/google-now-cards-integrated-third-party-developer-apps-213968
https://www.google.com/landing/now/integrations.html
How the Airbnb data shows in a Google Now card
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VOICE COMMANDS
https://www.youtube.com/watch?v=2vT0AWDq3DE - Credit PhoneBuff
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HUMMINGBIRD UPDATE
User - Who is the President of United States of America?
Google - Barack Obama
User - Who is he married to?
Google - Michelle Obama is the wife of Barack Obama
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HOW TO SEO FOR GOOGLE NOW
http://www.searchenginejournal.com/google-now-changing-online-interactions/113059
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60% OF CONSUMERS VIEW MOBILE
BEFORE VISITING THE STORE
http://searchenginewatch.com/sew/how-to/2266216/how-google-now-will-impact-seo-what-you-can-do-to-get-a-head-start
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LISTEN UP
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GET LOCAL
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Google+
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COMPLETE YOUR PROFILE
ADDRESSCONTACT INFO
CATEGORYHOURS INTRODUCTION
VERIFICATION
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REVIEWS
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SOCIAL MEDIA
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GET PERSONAL
http://searchengineland.com/google-knowledge-graph-now-showing-social-profiles-brands-212823/
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CONTENT WITH CONTEXT
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ANSWER QUESTIONS
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SCHEMA.ORG
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ADD SCHEMA.ORG TO
EMAILS AND THE WEB
https://developers.google.com/schemas/
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STEP 1
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STEP 2
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STEP 3
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ANY QUESTIONS?
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GET THE PRESENTATION
http://bit.ly/1NQCYBG
THANK YOU