google +. google + local, and local seo
DESCRIPTION
Confused on what happened to Google Places? What about Google + Local? I'll cover in depth on how to use Google Places, Google + Local, and Google Local SEO for 2013TRANSCRIPT
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Google +, Google + Local & Local SEOPresented by
Corey Barnett
Cincinnati Meetup
If you’re into this thing called Twitter…
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AboutContent Marketing Strategist | Marketing Coordinator | SEOer | Web Analyst
Girlfriend | College | Professional | Travel | Blogging | Bonus: Triathlete & Musician
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WorkCrown
WHO WE ARE 2001 | eBusiness Consulting Company
Content | Commerce | Communications | Analytics
WHO WE PARTNER WITH hybris | Adobe | ExactTarget
CLIENTS St. Jude | General Motors | SUPERVALU | Wyndham
LOCATED Dayton | Dallas | Denver
WHAT DO I DO Corporate: Website | Content | SEO | SEM | Social
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Agenda
• Introductions• Googleplex• Google Places/ Google + Local• Google +• Dirty Secrets• 2013 & Local Search
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• Google Places• In Search• In Google Maps
• Google +• Social Network
• Google + For Business• Local, Brands, Companies,• Social Component• In Maps, In Search
Google + Perplexing = Googleplex2013, The Year Local Search Became Social, Personal
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What Happened to Google Places?Barbara vs. Best Buy
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• Barbara's Page vs. Best Buy• You can now review other businesses as a business on +Local• You can respond to reviews• Anchor text, links• 60 Minute updates vs. 1 week• Multiple administrators• Increase engagement
Why Merge with Google + Local?It’s enticing isn’t it?
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• Google places• 5 categories• 4 can be custom
• Google + Local• custom categories are removed
• Avoid Custom Categories
• View categories from Competitors
• Test categories
CategoriesIn Google Places vs. Google + Local
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The GoogleplexWhy is it so difficult to Merge?
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• Don’t Merge• With multiple locations• Service companies, even if address is excluded• Your Place Page is in a different Google Account as your
Plus Page• You have a P.O box/can’t receive a postcard for verification• Google Apps User• Data issues in Places
• Attempt• Local, existing place page in local category without service
areas should attempt a merge
Why Not Merge to Google + Local?When to Merge Google Places with Google + Local
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• Google Places Dashboard vs. Google + Local• Don’t make edits in Google Places dashboard after merging• Don’t wait too long to verify
• Pending Verification• Weeks?
• Loss of Ranking• Countless Bugs
• International numbers reformatted• It’s Confusing
• Loss of reviews, data missing• New Issue in Google Places
• Service businesses, exclude your address • Google will find you!
Google + Local is Poorly ExecutedCombined with Legacy Google Places issues
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• Google Support for Places
• Google Phone Call Support for Local +
• Help Center
• Make Changes as Public User
• Google Mapmaker
Help!For Places & Google +
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• Set up personal Google +• No you can’t create a business profile, it has to be personal
• Better then LinkedIn
Google +Set Up
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OR
Google + vs. LinkedInIt’s becoming clear who’s the winner
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Google + for BusinessIn Search Results
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• Up to two recent posts will display in search results
Google + Branded/Company Page Direct Connect
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• Add Google + Badge or rel=publisher to site• Add link to ‘about’ and relevant links• Meaningful # of followers
‘Direct Connect’Become eligible for Google + Business in Search
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Dirty Secrets
Dirty Secrets
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• Biggest Findings • Keyword in title• Exact keyword in categories
What Affects Ranking?David Mihm of GetListed Findings
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View Full Presentation at http://slidesha.re/V0oCHg
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View Full Presentation at http://slidesha.re/V0oCHg
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View Full Presentation at http://slidesha.re/V0oCHg
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View Full Presentation at http://slidesha.re/V0oCHg
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View Full Presentation at http://slidesha.re/V0oCHg
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View Full Presentation at http://slidesha.re/V0oCHg
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Author Rank in SERPSFor Local SEO
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Business Photos
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Business Photos
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• Further convergence social + search + local• If someone in one of your Google Plus Circles recommends
a specific web designer in Spokane, you are likely to see that same business high up in results when you go looking for a web designer in Spokane.
• Schema Implementation• Authorship impacting rankings
• Google + Local is fully rolled out
Google Local in 2013Social Media Optimization
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• http://www.seomoz.org/blog/40-important-local-search-questions-answered
• http://blumenthals.com/blog • Google + Personal SEO• How to Kick Ass in Google + Local• http://localsearchforum.catalystemarketing.com • Google Ranking Factors• Set Up Google + Local for Personal Business
Additional Information
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Thank You
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