©2012 Sean Carlos 1/30

Sean Carlos29 February 2012

©2012 Sean Carlos 2/30

GoogleDirect Connect

Look ma, no instant search results!

©2012 Sean Carlos 3/30

GoogleDirect Connect

©2012 Sean Carlos 4/30

GoogleDirect Connect● To be eligible, companies must cross-l ink

their Google+ page to their website– Documentation

– You do NOT need to put a

Google+ badge on your site

©2012 Sean Carlos 5/30

Google Direct ConnectBut there's more!

Google+ Page & Latest Post

Google+Page

Direct Connect:

and there's more!

©2012 Sean Carlos 6/30

Google Direct ConnectBut there's more!

Direct Connect:

and there's more!

While logged in...

©2012 Sean Carlos 7/30

While you're typing...Google Profiles... may appear

Limited to logged in users, searching on

Google.com(contrary to documentation)

©2012 Sean Carlos 8/30

Jeff JarvisGoogle Profile

Clicking a Google+ profile

suggestion returns search results – unlike direct

connect

©2012 Sean Carlos 9/30

Google Profiles in Google Search

● Users not logged in may see standard result

● Concerned prominent profile visibility drives traffic to Google+?– consider opting out of profile indexing– mitigate with l inks on profi le "about" tab

Documentation

©2012 Sean Carlos 10/30

Authorship Markup

If you can't be #1, try to stand

out!

Authorship Attribution

©2012 Sean Carlos 11/30

Google Authorship Attribution me

Links to Author's G+ Posts

©2012 Sean Carlos 12/30

People and PagesAirlines

RelatedPeople & Pages

"air l ines"(topic)

©2012 Sean Carlos 13/30

People and PagesAirlines

RelatedPeople & Pages

"air l ines"(topic)

©2012 Sean Carlos 14/30

People and PagesMore → Airlines Search on Google+

"See More"results

©2012 Sean Carlos 15/30

People and PagesFord

RelatedPeople & Pages

"ford"(brand)

©2012 Sean Carlos 16/30

People and PagesFordPromote your employees

or your products?

People & Pages"ford"(brand)

RelatedPeople & Pages

"ford"(brand)

©2012 Sean Carlos 17/30

People and PagesRealtor

Location relevant?

RelatedPeople & Pages

"realtor"(professional

services)

©2012 Sean Carlos 18/30

Google+ Posts in Search ResultsAnonymous users

Original

Shared

©2012 Sean Carlos 19/30

Google+ Posts in Search ResultsLogged in

Original

Shared

©2012 Sean Carlos 20/30

Annotated Search Results+1 Endorsements – with Ad

©2012 Sean Carlos 21/30

Annotated Search Results+1 Endorsements

And if we're logged in to Google+...

©2012 Sean Carlos 22/30

Annotated Search ResultsSharing... is fundamental

Annotated Results:Sharing is fundamental

©2012 Sean Carlos 23/30

Google+... on real estate money cannot buy

©2012 Sean Carlos 24/30

G+ Search Visibility Tips

● Ensure well completed Google+ page profi le(s)

● Post compell ing content, often● Sharing is fundamental● Get circled● Weed out imposters / squatters● Keep what you want to promote in mind

©2012 Sean Carlos 25/30

G+ & Google SearchThe Future (?)● G+ experiments & evolution● Real time results from G+?● Wider international availabil ity √● FTC & EU anti-trust scrutiny ?

Change is certain

©2012 Sean Carlos 26/30

Thank you!(& join me online)

Sean Carlos

Web Marketing

Training & Consult ing

+1 617 394 1100 (US)+39 02 69 000 333 (ITA)

sean-carlos

profiles.google.com/seancarlos

@seancarlos@sean_it (ITA)

antezeta.com/news/searchengineland.com/../sean

©2012 Sean Carlos 27/30

Appendix:Google Authorship Attribution Implementation

©2012 Sean Carlos 28/30

Author's sitewww.site.com

Google Authorship MarkupWith Author Pages on Site

Profi leProfi le

articlesart icles authorprofi le

authorprofi le

1. rel="author" attribute in link to author profile, e.g. <a rel="author" href="http://www.site.com/johndoe/">John Doe</a> in every article

2. rel="me" in link to Google Profile, e.g. <a rel="me" href="[profile url]">Google+</a> – or - <a href="[profile_url]?rel=author">Google+</a>

3. Contributes to link in Google Profile to site "home page"

1.2.

3.

Complicated, but best approach

http://support.google.com/...1408986

©2012 Sean Carlos 29/30

Author's site www.site.com

Google Authorship MarkupWithout Author Pages on Site

Profi leProfi leart iclesart icles

1. rel="author" attribute in link to Google profile from every article, e.g. <a rel="author" href="[profile url]">Google+</a>

– or -<a href="[profile_url]?rel=author">Google+</a>

2. Contributes to link in Google Profile to site "home page".

1.

2.

http://support.google.com/...1408986

©2012 Sean Carlos 30/30

Author's site www.site.com

Google Authorship MarkupEmail Address (no author page on site)

Profi leProfi leart iclesart icles

1. author name and email address in every article

2. same email address , verified & publicly visible on Google Profile

Great f

or

spam

mers!

john.doe@site.comjohn.doe@site.com1. 2.

http://support.google.com/...1408986