event roi for startups - was #disruptberlin worth the $3,000?
TRANSCRIPT
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Event ROI - Was it worth the
$3,000?
@clementdelangue @edelajonquiere from @mention
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1booth + 2 tickets = $1,600
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2 flights
= $327
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4 nights in a hostel
= $512
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Beers
= $138
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German phrase book
= $ zehn
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Goodies
= $340
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total spent:
$2,927
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What did we get out of it?
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We met 145 startups
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43 investors
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12 journalists
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We pitched Aaron!
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300 additional sign-ups
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9 upgrades from existing
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Direct revenue after 2 days
= $1,280Estimated direct revenue after 12 months
= $5760
+ indirect revenue from additional press, investment, evangelists...
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+ Invaluable user feedback
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And you, what’s your event ROI?
@clementdelangue @edelajonquiere from @mention