How effective is the combination of your main product and Ancillary

Text?

2Of

Within my media project…

Use of

Adverts from the market in which my product would fit

Adverts from the market in which my product would fit

Channel Logo makes the documentary instantly recognizable to the audience

Channel 4 always use the same format- simple photo tagline in impact label and channel 4 logo-therefore they have a recognisable template to the audience

Example of Channel 4 Branding

BBC3’s branding is extremely similar to channel’s 4 however BBC3 has a much younger target audience (students) therefore their adverts have much more freedom to them as they need to attract the target market through exciting colours , fonts and photography.

The rule of three styles of font has been applied here any more then then 3 can lead to the audience losing interest and the advert becomes visualy over powered.

Branding my Production

As you can see throughout my print and film I have repeated used the ‘wasted youth’ font which was sourced from www.dafont.com called ‘the great thunder’ this makes the name instantly visual branded to each other.

Screen shot from documentary title sequence

Taken from documentary print advert

Taken from documentary print double page spread

The font , size and effects used are all exactly the same apart from the advert , as imentioned within the video I found that the capitalized ‘WASTED YOUTH’ was too visually impacting alongside the strong bold stare of the eyes and i felt this would distract my audience

Screenshots from within the doc

Section taken from double page spread

Repeated use of the wasted youth logo, reinforcing documentary branding

The questioned are in ’ impact label font’ which is also in keeping with the font used on within the advert.

Use of Image...

Throughout the print and film as the presenter of the documentary I am visually present in all three product outcomes, therefore my face then becomes visually linked with the title ‘WASTED YOUTH’ and the documentary

Advert

Screenshot from film

Double page spread

Use of Image...

Fast pace

Opening track – get smashed gate crash-Hadouken!

Haley Williams - Teenagers

Careless

Reflect teenagers attitudes from a media point of view however being produced by teenagers themselves

rebellious