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January 2016 Evaluation of the Tely 200 Video System and the Tely Portal Results of our hands-on testing of this low cost, standards-based endpoint and back-end management portal.

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January 2016

Evaluation of the Tely 200 Video System and the

Tely Portal

Results of our hands-on testing of this low cost, standards-based

endpoint and back-end management portal.

© 2016 Wainhouse Research Page 2

Background Founded in 2010 by serial entrepreneurs Sreekanth Ravi (company chairman) and Sudhaker Ravi

(company CTO), venture-backed Tely (www.tely.com) is based in CA and currently employs ~ 60 people.

- In early 2012, Tely (called Tely Labs at that point) introduced the telyHD Base – a low-cost,

Skype-based video conferencing endpoint intended for living rooms or small meeting rooms.

- In November 2012, Tely released the telyHD Business Edition video endpoint which included

access to the telyCloud which offered basic multipoint functionality.

- In September 2013, Tely released a 2nd generation video conferencing endpoint, the telyHD Pro.

Unlike the prior Skype-only system, the telyHD Pro was SIP-based and included user interface

enhancements to simplify connections to Blue Jeans and other hosted providers.

These products and services were sold via a network of channel partners.

While Tely enjoyed some success selling (and is still selling) the telyHD Pro system, customers and

prospects identified a handful of product deficiencies including lack of 1080p video support, the marginal

quality of Tely-hosted multipoint calls, the lack of dual-screen capabilities, and the lack of remote

monitoring and management capabilities.

With the above feedback in mind, the company did a re-spin of its flagship product and corporate

branding by changing its company name from Tely Labs to Tely, and by changing its product names from

one word – e.g. telyHD, to two words – e.g. Tely 200.

In late October 2015, Tely released two new offerings, the Tely 200 video endpoint and the Tely Portal,

which the company believes not only addresses the deficiencies of the prior generation product, but also

supports its mission statement of “Delivering cloud-optimized endpoints for creative teams so that

everyday visual collaboration is easy in the huddle space.”

In December 2015, Tely commissioned the WR test team to perform a third-party assessment of the Tely

200 and the Tely Portal. To facilitate the assessment, Tely provided WR with several Tely 200 endpoints

and a customer account on the Tely Portal. This document contains the results of our hands-on testing of

this product / service combination.

© 2016 Wainhouse Research Page 3

The Tely Product / Service Portfolio The Tely 200 Video Endpoint

The Tely 200 is an all in one, SIP-based, set-top video conferencing endpoint with a list price of

US $1,500. Key features of the Tely 200 include:

- Integrated fixed 1080p camera with 4x digital zoom and a 76 degrees horizontal field of view

- Integrated dual microphones

- Support for an optional external (USB) mic (available for purchase from Tely or from others)

- Support for single or dual displays

- Support for 1080p video resolution

- Support for both wired and wireless (over IP) content sharing

- IR remote with QWERTY keyboard (to simplify initial configuration, entry of dialing strings, etc.)

- Five (5) year hardware warranty

The Tely 200 works in conjunction with (and actually requires) the Tely Portal, and was designed to be

used with third-party, standards-based video calling services and video conferencing infrastructure

solutions.

In addition, the Tely 200 offers an optimized workflow and integration with cloud-based video services

such as Blue Jeans Network, Videonor, Zoom, and Pexip-based calling services.

Furthermore, the Tely 200 integrates with Google, Office 365 (Outlook / Exchange) and Blue Jeans

Network calendars.

© 2016 Wainhouse Research Page 4

The Tely Portal

The Tely Portal is a cloud portal, created by Tely, and hosted by Tely, that allows customers to activate,

monitor, and manage their deployment of Tely 200 video endpoints.

Key features of the Tely Portal include:

- User authentication

- Centralized licensing for Tely 200 endpoints

- Device provisioning for Tely 200 endpoints

- Centralized directory services

- Device monitoring

- Device management

The Tely Services Package

For $300 per year (or $600 for 3 years), Tely customers receive the following package:

- A license to use a single Tely 200 (the license is for the Tely OS powering the endpoint)

- Inclusion of the licensed Tely 200 within the Tely Portal (allows for endpoint provisioning,

monitoring, management, etc.)

- Software updates for the licensed Tely 200 endpoint

- Technical support for the licensed Tely 200 endpoint

So the actual cost of a single Tely 200 endpoint is US $1,500 up front plus $300 per year (or $200 per

year with a 3-year contract), starting with year one, for the required services package.

© 2016 Wainhouse Research Page 5

Hands-On Testing Tely 200 - System Installation

The installation of the Tely 200 requires the

connection of only three cables; a power cable (5v

DC), an Ethernet cable, and an HDMI cable to the

main display.

The drawing at right shows the connection diagram

for a Tely 200 install including dual displays and the

optional Tely audio pod (external mic).

In our case, it took longer to unpack the Tely 200

than it did to connect the device.

Once powered on, the device displays a welcome

message on the main display and asks the user to

select his preferred language.

The system then performs a network check to verify

both Ethernet and Internet connectivity.

Once completed, the system automatically checks

for and installs any necessary software updates.

All of these steps are presented within a user-friendly installation wizard. Based on our testing, we believe

anyone with basic computer or smart phone skills can install and initially configure a Tely 200, without the

need for IT support.

© 2016 Wainhouse Research Page 6

Tely 200 - System Activation via the Tely Portal

Once the Tely 200 completes its

software updates (if needed), the user

is presented with the Enter Pairing

Code screen shown at right.

The Tely 200 activation process is

similar to that of many other product /

service offerings (e.g. Apple TV,

Amazon Fire TV, etc.).

The activation process requires the

following steps:

- Visiting the Tely Portal (https://portal.telyportal.com)

- Registering for a free user account (available with or without owning a device)

- Receiving a verification email and clicking on the email verification link within the email

- Logging into the Tely Portal

- Clicking on the “Provision” button

- Providing some basic information (e.g.

system name to be displayed)

- Choosing a few device settings including:

o Which services should be enabled /

pre-loaded on the system (e.g. SIP,

Blue Jeans Network, Pexip-based

services, Videonor, and Zoom)

o Whether to enable the device’s API

and the Tely Share function

o Selecting which endpoint directory to

use with the system.

- Clicking “Save” to store the information and

settings within the portal’s database

- Entering the Pairing Key shown on the portal main page into the video system

- Pressing the “Next” button to start the provisioning process

- Confirming the account information on the main display (see screenshot below at left) and clicking “Yes.”

- Adjusting the screen size (see screenshot below at right) if necessary.

- Clicking Next

The system is now fully activated, provisioned, and ready for its first video call.

© 2016 Wainhouse Research Page 7

While somewhat lengthy to read, the above activation / provisioning process took us less than 10 minutes

to complete for our first Tely 200 endpoint, and less than 3 minutes for our second endpoint. And the

process was simple enough for any information worker to complete – without the need for IT support.

The WR test team was impressed by the simplicity of the system activation and provisioning process.

Having tested many endpoints and activation workflows, we know that many companies ignore or de-

prioritize this initial setup process. Tely has clearly invested time and design resources into this effort.

Relevant Notes:

1) When the user first logs into the portal, the system automatically generates and displays a pairing

code for use with his first Tely 200 system. This makes it very easy to provision the first system.

2) The system includes one default directory, but allows users to create additional directories.

3) The QWERTY keyboard on the back of the Tely IR remote made it fast and easy to enter the

pairing code into the Tely 200 device.

Tely 200 - Calendar Integration

The Tely 200 supports integration with the following calendars; Blue Jeans Network, Google, and Office

365 (Outlook / Exchange).

Note that the calendar integration feature does not enable calls to Google or Office 365 systems or

meetings. Tely relies on 3rd party services (e.g. Blue Jeans Network and others) to interoperate with these

systems. Instead, the calendar integration provides access to a hosted calendar that includes

appointments for SIP calls.

At this time, calendar integration for Blue Jeans Network and Google can be enabled / configured on both

the Tely Portal and on the Tely 200 system via the on-screen user interface. Office 365 calendar

integration, however, must be enabled / configured directly on the Tely 200 system.

The process for connecting to a hosted calendar is as follows:

- Selecting the hosted calendar from a list (see screenshot of endpoint view below at left)

- Entering the username and password into the hosted calendar’s authentication page (see Office

365 screenshot below at right)

Once completed, the “upcoming events” page on the Tely 200 main page is automatically populated with

the upcoming meetings contained in the hosted calendar (more on this below).

© 2016 Wainhouse Research Page 8

We tested the ability to connect with each of the supported hosted calendars. In all cases, the calendar

connections worked exactly as expected and offered both a listing of pending meetings (including

meeting title, host, start date and time, duration, and address / meeting room ID), and the ability to

connect to meetings with a single click. The two services that support multiple calendars, Google and

Office 365, even allowed us to choose which calendar to use.

Relevant Notes:

1) The Tely 200 supports a connection to only one calendar at a time. While this sounds like a

restriction, we believe this to be a wise choice by Tely as connecting to multiple calendars would

be both confusing and could create a security issue.

2) If the Tely 200 is installed within a shared meeting room, to avoid confusion and maintain privacy,

WR believes the best approach is to create a dedicated calendar for the video system / meeting

room instead of connecting to individual users’ calendars.

3) While it was not particularly difficult to configure the calendar connection within the user interface

of the endpoint, we believe most users will opt to configure this integration via the portal.

4) We were pleased to learn that when the Tely 200 is connected to a hosted calendar, no user

credentials or passwords are stored on the Tely endpoint. Instead, once authenticated with the

calendar service, the Tely system is provided only an access token.

© 2016 Wainhouse Research Page 9

Tely 200 – Joining Video Meetings

The Tely 200 supports four ways to place (or join) a video meeting.

Connection Method #1 - Calendar Quick-Connect

Assuming the Tely 200 has an existing connection to a hosted calendar, joining a meeting is as easy as

clicking on the calendar entry (see screenshot below including three “Upcoming Events”). WR tested this

capability, and it worked perfectly.

Connection Method #2 – Video Service Quick Connect

For pre-configured services (e.g. Blue Jeans Networks or Zoom as shown in the screenshot below),

joining a meeting hosted on these services is as easy as clicking on the icon, entering the meeting ID,

entering a passcode (if required by the meeting host), and then clicking Join Meeting.

Once again, this method worked fine and enabled us to join hosted meetings in less than one minutes.

© 2016 Wainhouse Research Page 10

Connection Method #3 – My Contacts

Tely users can define address book contacts on the Tely Portal or directly on the Tely 200 endpoint. Each

address book entry includes the following:

- A contact name

- A contact type (e.g. SIP contact, a Blue Jeans meeting contact, Zoom meeting contact, etc.)

- A SIP address

- And a few other settings (e.g. default Avatar, ringtone, and setting for auto answer).

WR tested creating different types of contacts on both the endpoint and via the portal, and in all cases the

address book functionality worked as expected. Once again, the QWERTY keyboard on the IR remote

made simple work of entering names and addresses.

Dialing an address book contact requires only a single click on that contact’s icon (see screen shot at the

top of the prior page showing several entries under “My Contacts”).

In our case, we pre-defined our Blue Jeans Network and Zoom meeting rooms as contacts within the

system. This gave us one-click access to virtual meeting rooms we used every day.

Connection Method #4 – Dial by SIP Address

The system also allows the user to enter and dial any SIP address. As a part of our testing, we conducted

numerous successful SIP calls between the Tely 200 and various standards-based video systems and

software clients.

Summary of “Join a Meeting” Experience / Testing

Based on our testing, it is clear that Tely spent quite a bit of time thinking about the workflow and user

experience of joining video meetings. The calendar connection and flexible address book made it quick

and easy for us to join various types of calls. Well done.

Tely 200 – The Meeting Experience

As a part of this effort, WR used the Tely 200 for a wide array of both test and production video calls.

Video Quality - Overall, the video quality (outgoing and incoming) provided by the Tely 200 was quite

good. A solid 1080p video experience that is on-par with other fixed-camera solutions. While one might

expect the lack of an optical zoom to be an issue, the Tely 200 was designed for use in small rooms,

which renders an optical zoom basically unnecessary.

Audio Quality – Overall, the audio quality during our test calls was strong.

- With built-in mics – the outgoing audio quality using the Tely 200’s internal mics ranged from

acceptable to good depending on the distance between the person speaking and the device.

- With external mic / speaker pod - the audio quality (both in and out) using the Jabra Speak 410

(provided by Tely) was strong. For larger rooms or situations in which the person speaking is far

away from the device, we recommend using the external mic / speaker pod.

Content Sharing - The Tely 200 supports both wired (via HDMI) and wireless (over IP) content sharing.

We tested both methods, and in general the experience was fine, although the PC client used to support

wireless (IP) content sharing (see screen shot below) is a bit weak. To use the client, the user must enter

the IP address of the Tely device (the client doesn’t automatically discover the device), and this client

supports sharing the entire desktop (even dual screens) only, but not a specific application. In addition,

Tely does not currently support sharing content from mobile devices.

© 2016 Wainhouse Research Page 11

Summary of the Video Call Experience Testing

Overall, we’d give the Tely 200 video call experience a thumbs-up for both Tely to Tely calls and for SIP

calls to other devices and services. All of our test calls connected properly and provided a solid meeting

experience. The only fly in the ointment is in the content sharing area, which we’d categorize as

functional, but feature-poor.

Monitoring and Management via the Tely Portal

The Tely Portal supports the initial system installation and activation, and provides other valuable

management features.

Device Monitoring – the Tely Portal includes a dashboard showing currently active calls (see screenshot

below). By clicking on a specific call entry, the user gains access to detailed call information including the

type of call (e.g. Zoom call), the Tely 200’s IP address, the remote device’s name, the call duration, the

call quality (medium, high, or low), and detailed statistics including the transmit and receive bit rates, call

speed, average frame rate, video resolution, video address, audio address, and more.

Throughout our testing, we referenced the Call Statistics page on both the Tely Portal and on the Tely

200 device itself. This revealed that the Tely 200 tends to transmit at the maximum SIP call rate

configured within the system (default = 1.5 Mbps with an allowable range of 256 kbps to 4 Mbps) – even if

the call quality (resolution, frame rate, motion, etc.) does not necessitate the use of so much bandwidth.

For example, the Tely 200 transmitted 1.5 Mbps for a 720p / 30 connection. Some systems we’ve tested

use 1 Mbps or less for a 720p / 30 call.

© 2016 Wainhouse Research Page 12

Configuration Changes – the Tely Portal allows the user to change Tely 200 settings including toggling

auto answer, changing the screen appearance / UI, setting the default language, blocking or hiding

incoming calls, configuring SIP server details, adding licenses, enabling / disabling 3rd party services,

creating admin pin codes, and more. The user can also reset or reboot the video system.

We were pleased to see that setting changes were automatically and immediately saved and pushed to

the endpoint. However, the portal allows changes to be made to a single Tely 200 at a time. There is no

support for bulk updates. Given Tely’s goal of penetrating the dozens of small meeting rooms in each

enterprise, bulk updates is a feature that should be added.

Directory – the Tely Portal allows the user to create multiple directories, add / remove endpoints from

each directory, update directory entries, and more.

Inventory – the Tely Portal also allows the user to create add new endpoints, generate new pairing keys,

and provision newly purchased endpoints.

Usage Reporting – the Tely Portal provides information about the current status of each system (online /

offline, in a call, etc.) and the calls currently in progress. The system does not provide usage on a per-

system basis, and the system does not support filtering by date / time. In fact, the system does not

provide any historical usage data at all. This is the weakest part of the Tely Portal (and probably the Tely

offering overall).

Summary of the Tely Monitoring and Management Capabilities

The Tely Portal offers basic device monitoring and management capabilities, but is lacking bulk

processing and detailed historical usage reporting.

CONCLUSION There’s quite a bit to like about the Tely 200 and the back-end Tely Portal. For example, we like …

- the feature and functionality of the system

- the inclusion of a QWERTY keyboard on the back of the IR remote

- the support for dual displays (often lacking on value-priced endpoints)

- the system workflow starting with the system installation, configuration, and activation, through to

the one-click dialing options to leading calling services

- the on-screen user interface including the use of large, clear icons for quick dialing

- the calendar integration capabilities

- the combined product / service approach (we call this a cloud service-attach offering)

- that Tely has chosen NOT to offer bridging services, and instead is relying on partners (e.g. Blue

Jeans Networks, Pexip-based services, Videonor, Zoom, and others) to provide hosted bridging.

- the overall video call experience

© 2016 Wainhouse Research Page 13

Overall, we found using the Tely 200 to be a pleasure. But alas – no technology solution is ever perfect.

In Tely’s case, the weaknesses are limited, but include:

- the weak usage reporting offered within the Tely Portal

- the look / feel of the Tely 200 device itself - the plastic looks / feels a bit consumer-ish, and the

device design could be more attractive and svelte.

- the design of the Tely 200 IR remote – while functional and we appreciate the QWERTY

keyboard on the remote, the design is too utilitarian (meaning useful, but not attractive).

We’d categorize these items as areas in need of improvement, but somewhat trivial in the scheme of

things. If nothing else, the positives of the Tely 200 far outweigh these minor negatives.

In terms of cost, the Tely 200’s list price of US $1,500 is on par or even lower than the list prices of entry-

level systems from leading vendors (note that the street-prices of both the Tely system and competing

offerings may vary significantly).

We also noted that Tely’s annual service fee of $300 ($200 if in a 3-year contract) is higher than the

typical fee for annual maintenance. Furthermore, the annual fee is required from day one. If you don’t

pay the fee, you can’t use the endpoint. Tely’s position is that its endpoint and service, and specifically

the Tely Portal, more than justify the annual fee.

Overall, we give the Tely 200 a thumbs up. However, we believe that Tely’s success with this product /

service combination will depend more on business factors (competitive stance, sales and marketing

investments, go to market choices, channel partner commitment, etc.) than on its technology.

Enterprises seeking a low cost, well performing video endpoint with a highly streamlined workflow should

give the Tely 200 some careful consideration.

© 2016 Wainhouse Research Page 14

About the Authors

Ira M. Weinstein is a Senior Analyst & Partner at Wainhouse Research and a

20-year veteran of the conferencing, collaboration and audio-visual industries.

Ira has authored and contributed to dozens of articles, white papers, studies,

reports, and evaluations on rich media communications, video conferencing,

streaming and webcasting, audio-visual design and integration, business

strategy, and general business practices. Ira specializes in providing strategic

advisory services to vendors, resellers, and end-users within the collaboration

space. Ira can be reached at [email protected].

Saar Litman is a Senior Researcher & Consultant at Wainhouse Research and

has 15 years’ of experience in the audio-visual and video conferencing

industry. Saar’s primary focus is the products, services, and companies within

the audio-visual space. In addition, Saar provides AV design services, helps

enterprise organizations define and implement global AV standard systems

and designs, and manages the WR test lab in Coral Springs, Florida. Saar can

be reached at [email protected].

About Wainhouse Research Wainhouse Research, www.wainhouse.com, is an

independent analyst firm that focuses on critical issues in the

Unified Communications and Collaboration (UC&C). The

company conducts multi-client and custom research studies, consults with end users on key

implementation issues, publishes white papers and market statistics, and delivers public and private

seminars as well as speaker presentations at industry group meetings.

About Tely (Copy provided by Tely) Tely is dedicated to bringing simple high-definition video collaboration to more

huddle spaces. Our cloud-optimized endpoints enable creative teams to easily

share content and interact more effectively with each other, and with their

customers, partners, suppliers through visual collaboration. Founded in 2010, Tely is a private company

headquartered in Redwood City, California. Visit www.tely.com or connect with us on Twitter, Facebook,

and LinkedIn to learn more.