Anand SankarMarketing Intern, Google India

eCommerce Partner

Evaluation.

Google Confidential and Proprietary

Contents

• Methodology

• Vendors

• Scoring

• Judgement Criteria

• Final Scores

Google Confidential and Proprietary

Listed out five prospective eCommerce vendors

(3 domestic, 2 international)

Sample website was created using the services provided by each of these providers.

Comparative analysis made on these websites.

Detailed scoring guide was defined.

Providers judged based on this scoring guide

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Methodology Vendors Scoring Judgement Criteria Final Scores

Methodology

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Methodology Vendors Scoring Judgement Criteria Final Scores

Vendors

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Methodology Vendors Scoring Judgement Criteria Final Scores

Score Description

1 Feature available and delivers an excellent User Experience

2 Feature available and delivers the minimum level of User Experience without adaptation

3 Feature available but will require adaptation by the provider

4 Feature not supported but workarounds are available

5 Feature not supported

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Methodology Vendors Scoring Judgement Criteria Final Scores

• Proposition

• Site setup

• Inventory

• Maintenance

• Checkout experience

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Methodology Vendors Scoring Judgement Criteria Final Scores

PropositionSite setupInventoryMaintenanceCheckout experience

Key criteria

1. Does the product come with hosting?

2. Does the product come with a domain name?

3. Does the product offer major Payment Gateways?

4. Does the product include social media integration?

5. Does the product support for mobile?

6. Are the feature explanations written in business terms and free of jargon?

7. Is the registration process simple and straightforward?

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Methodology Vendors Scoring Judgement Criteria Final Scores

Proposition

Site setupInventoryMaintenanceCheckout experience

Key criteria

1. Does the registration page lead straight into the site creation process?

2. Does the setup process begin with an on-boarding process?

3. Is it possible to customize the look and feel of the site?

4. Is it possible to add static content pages to the site?

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Methodology Vendors Scoring Judgement Criteria Final Scores

PropositionSite setup

InventoryMaintenanceCheckout experience

Key criteria

1. Is it easy to add a product?

2. Is it easy to add an image for the product?

3. Is it easy to add a product to a specific category?

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Methodology Vendors Scoring Judgement Criteria Final Scores

PropositionSite setupInventory

MaintenanceCheckout experience

Key criteria

1. Does the site offer some form of inventory management systems?

2. Does the site offer integration with Google Analytics ecommerce tracking?

3. Does the site have a dashboard showing all site-wide activity?

4. Does the site have a good coupon generation engine and marketing management system?

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Methodology Vendors Scoring Judgement Criteria Final Scores

PropositionSite setupInventoryMaintenance

Checkout experience

Key criteria

1. Does the site render correctly in all major browsers?

2. Is it clear how to begin the checkout process?

3. Is the checkout page easy to complete?

4. Is the user provided with positive feedback advising them of their purchase?

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Methodology Vendors Scoring Judgement Criteria Final Scores

Storefront (Front end)

Storefront (Back end)

Link

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StorefrontProducts clustered into Collections which can be featured on the storefront. Only 3 templates. Product variations limited. Simpler interface.

MarketingCoupon marketing with limited customization. Coupons once created cannot be edited. Email marketing not integrated.

Payment GatewaysCOD and three payment gateways can be integrated. But these can be integrated only if the consumer has an account.

Shipment/CourierCosting to be done by the consumer. Powerstores has no partnership with Courier companies.

Shopping CartNo wishcart feature available.

Methodology Vendors Scoring Judgement Criteria Final Scores

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Average Score

2.5Proposition Site setup Inventory Maintenance

Checkout exp.

3.7 2.2 2.5 1.5 2.5

Strengths• Collections allow multiple related products to be

featured together.• Font and Colour schemes can be edited.

Weaknesses• Low level of customization. • Products can only be added as part of collections.• Cannot integrate widgets. No Drag & Drop option.• No Logistics/Shipping partner or COD partner.• No inbuilt payment gateway enabled.• Poorly designed marketing engine.• No wishcart, special checkout options like Gift

packaging.

Methodology Vendors Scoring Judgement Criteria Final Scores

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Storefront (Front end)

Storefront (Back end)

Link

Methodology Vendors Scoring Judgement Criteria Final Scores

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StorefrontProducts can be featured in Catalogs. Infibeam catalog products could clutter the page. Many themes but no customization.

MarketingRobust Coupon marketing mechanism. Email editor also available.

Payment GatewaysInfibeam pays the consumer on a Bi-monthly basis.

Shipment/CourierInfibeam has partnered with 35 local and global courier companies and will provide help to the customer in choosing which service is best for his/her business.

Shopping CartWishcart and Gift wrapping features available.

Methodology Vendors Scoring Judgement Criteria Final Scores

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Average Score

3.0Proposition Site setup Inventory Maintenance

Checkout exp.

3.4 2.4 3.5 2.5 3.1

Strengths• In site dynamic editing, Social Media integration

and SEO.• Many existing themes.• Good marketing engine and coupon generator.• Easy to feature products.• 35 Shipping/Courier partners. • Payment gateway integrated. Money will be

credited into user’s account on a bimonthly basis.

Weaknesses• Showcasing of Infibeam catalogs makes the site

confusing and unattractive for SMBs with less number of products.

• No option to change colour scheme and fonts.• Too much jargon on front and back end editors.• Difficult to add a new page.

Methodology Vendors Scoring Judgement Criteria Final Scores

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Storefront (Front end)

Storefront (Back end)

Link

Methodology Vendors Scoring Judgement Criteria Final Scores

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StorefrontProducts can be featured directly onto the page. Very difficult and time consuming to add products and images. Highly cluttered storefront.

MarketingDifferent types of marketing campaigns like coupons and discounts can be planned.

Payment GatewaysPayment Gateways are available – EBS and HDFC Bank.

Shipment/CourierMartjack has limited partnerships with COD and Shipping partners.

Shopping CartGift wrapping features available.

Methodology Vendors Scoring Judgement Criteria Final Scores

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Average Score

2.15Proposition Site setup Inventory Maintenance

Checkout exp.

2.0 1.2 2.5 2.5 2.5

Strengths• Collections allow multiple related products to be

featured together.• Font and Colour schemes can be edited.

Weaknesses• Low level of customization. • Products can only be added as part of collections.• Cannot integrate widgets. No Drag & Drop option.• No Logistics/Shipping partner or COD partner.• No inbuilt payment gateway enabled.• Poorly designed marketing engine.• No wishcart, special checkout options like Gift

packaging.

Methodology Vendors Scoring Judgement Criteria Final Scores

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Storefront (Front end)

Storefront (Back end)

Methodology Vendors Scoring Judgement Criteria Final Scores

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StorefrontVery easy drag and drop interface with many templates and layouts to choose from. No advanced product and pricing options available.

MarketingNo Marketing engine.

Payment GatewaysOnly Paypal, E Way and Sage Pay available.

Shipment/CourierNo shipment and courier options.

Shopping CartEasy Shopping Cart experience

Methodology Vendors Scoring Judgement Criteria Final Scores

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Average Score

2.0Proposition Site setup Inventory Maintenance Frontend

1.1 3.4 0 1.5 3.5

Strengths• Easy to use front end interface.• Multiple widgets to choose from, and easy to

create mobile site.• High level of customization.

Weaknesses• No advanced product pricing options.• eCommerce is not strongly integrated. It’s more of

a website builder.• No logistics partner.

Methodology Vendors Scoring Judgement Criteria Final Scores

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Strengths• Interface which is fun to use• Excellent on-boarding system that

makes good use of technologyWeaknesses• No dedicated support for mobiles and

limited support for social media• Good options for editing the site design

but a lack of free templates providedConclusion• A good framework worth developing

Average Score

3.6Proposition Site setup Inventory Maintenance Frontend

3.1 3.8 4 3 4.3

Methodology Vendors Scoring Judgement Criteria Final Scores

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Sources

https://docs.google.com/a/google.com/viewer?a=v&pid=sites-dogfood&srcid=Z29vZ2xlLmNvbXxneGJvfGd4OjIzMDAxOTgwYzAxMzliMjc

\”GIBO Final Debrief.pptx”

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THANK YOU

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