european commission communications networks, content and technology converging media & content...
TRANSCRIPT
European Commission
Communications Networks, Content and Technology
Converging Media & Content
Thomas Küpper
The Role of Information and Communication Technologies in the Development of Inclusive
Society for Persons with Disabilities
Belgrade 08 OCT 2015
Agenda
• Introduction
• European Commission
• Accessiblity, Research & Innovation
• Industry Trends Media & Convergence
• Challenges
• Legislation
• Regulation
• Research
European Commission
Communications Networks, Content and Technology
• former DG Information Society and Media• Manages the Digital Agenda of the EU
(internal name "DG Connect")• Digital Economy and Society: Mr Oettinger• Digital Single Market: VP Ansip
http://ec.europa.eu/digital-agenda/
Unit Converging Media & Content
• Regulation• eg AVMSD, Media Freedom, Media Literacy
• Research & Innovation• HoU Ms Lorena BOIX ALONSO• DHoU Ms Krisztina STUMP
Audiovisual Media Services Directive (AVMSD)
• Commissioner Oettinger Speech at Digital Assembly Riga 2015
• Commission is assessing the functioning of the Audiovisual Media Services Directive (AVMSD) in the context of a so-called REFIT (regulatory fitness) evaluation.
• A revision of the Directive is foreseen in 2016.
https://ec.europa.eu/commission/2014-2019/oettinger/announcements/speech-digital-assembly-riga-2015_en
• Ongoing public consultation closed 30-09-2015http://ec.europa.eu/digital-agenda/en/news/public-consultation-directive-201013eu-audiovisual-media-services-avmsd-media-framework-21st
Research and Innovation
• Portfolio 22 ongoing projects (FP7 and CIP)• One project cooperation EU Brazil• 8 ongoing Grant Agreement Preparation H2020• 3 Programme Officers• Volume our projects multi annually ~100 MEUR
~ 20MEUR in 2015, ~ 40 MEUR in 2016 planned.• 2016 call to be announced at ICT2015 conference
http://ec.europa.eu/digital-agenda/en/ict2015-innovate-connect-transform-lisbon-20-22-october-2015
Horizon 2020
• New single (financial) instruments for the EC• For research and innovation
• Innovation is closer to market than research• Stimulation of Innovation, SME & gender balance
• Major simplification - single set of rules & tools• Estimated 80 billion EUR funding
http://ec.europa.eu/research/horizon2020
G1 research focus
• Social media
• Immersive- and user experience
• Broadcast and Internet convergence
• Accessibility
Draft Work Programme 2016
• Official title: Draft Horizon 2020 Work Programme 2016-2017 in the area of Information and Communication Technologies
• "pre-publication" available on europa.euhttps://ec.europa.eu/programmes/horizon2020/sites/horizon2020/files/05i.%20LEIT-ICT_2016-2017_pre-publication.pdf
• The word accessibility is mentioned 14 times• ICT-19-2017: Media and content convergence
ICT-19-2017: Media and content convergence
Quote from the work programme:
"Development and advancement of accessibility solutions specifically for converging media and content. This may include technologies for subtitles, sign language, descriptive language, automated graphical presentation of avatar character, automated translation and adaption, personalised setup in an accessibility scenario."
Industry trends (1) broadcasting
• Broadcasting to IP: Minutes versus costs• New OTT players
• Netflix, Google, Apple, Amazon etc.• Proprietary silo-technologies• Gatekeeper• Set-top box to puck to stick to software
• HbbTV• The role of DTT?• Mobile cannot replace terrestrial with today's 4G
Industry trends (2) accessibility
• Growing importance• Persons with special needs• Aging society• Migration, minority languages
• Inclusion• Today often end-of-the-pipe technologies• Non-linear versus linear
Industry trends (3) data analytics
• Big data sector growing 40% p.a.• Big Data in Media Workshop 24 SEP 2015
http://ec.europa.eu/programmes/horizon2020/en/news/big-data-and-media-content-workshop
• Monitor everything including viewing habitsIPTV, HbbTV
• Recommendation / discoverability• Who controls the data? Open data?
Industry trends (4) interoperability
• Interoperability versus proprietary systems:Open systems with open interfaces
• Software of tv, stb• Who "owns" the customer?• Discoverability and change of provider issues• European (public) broadcasters
regional mandate / focus• European Digital Single Market
What is your religion?
Today
• Every TV can display all programs.• Level playing field
• public broadcasters, commercial players and pay-tv
• Typically only one pay tv operator per country• Common standards in Europe (DVB-X)• Broadcasters pays for broadcasting. • Reception is free
Market moving towards
• Mobile operators owning more spectrum• Reception has to be paid• Media is biggest traffic driver in data networks
(fixed and mobile)• Apple, Netflix and Amazon new gatekeepers• Who owns customer?• One box per service
Challenges
• Accessibility?• How to assure European values and plurality?• Open standards and open interfaces, CA/DRM • Why separate networks for data, tv & radio
in a converged scenario (5G for all)?• Hardware to software• European players regional mandate / focus• Discoverability• European Digital Single Market
