Friedrichshafen, Germany

September 2 – 5, 2009

www.eurobike-show.com

LEADING THE TRENDS 09

Visitor Information

1,000 exhibitors from 42 countries. 68 % international participa-tion. 100,000 m2 for big bike business: these are figures which speak for themselves and for the EUROBIKE as the world’s leading trade fair in its branch.

For four days – five if you count the DEMO DAY – the cycling world looks to Friedrichshafen. At the EUROBIKE, the future is the present. The coming trends première here. New alliances and networks are formed here. And this is the place for brands to prepare their successes.

As the branch’s most important community platform, the EUROBIKE perfectly brings together industry and trade. This is thanks in no small part to the emotional presentation of the “cycling” theme. It is hardly surprising that the whole cycling world enjoys visiting the EUROBIKE every year.

Welcome to the Global Show.

The focus: each item is a highlight.

The EUROBIKE is miles ahead of other trade fairs. It has product premières, market novelties and testing facilities you won’t find anywhere else. The side events are also clearly structured and geared towards the visitors’ requirements.

The EUROBIKE DEMO DAY is the place for trade and media to get together on the test track under real conditions.

The EUROBIKE AWARD honours the best from the branch.

The EUROBIKE Fashion Show presents those garments which will be “en vogue” on the saddle next season.

HOLIDAY ON BIKE serves the bicycle tourism market on the public day.

TRAVEL TALK takes a look at developments and trends from the “Tourism by bike” segment.

The dirt demo track and the EUROBIKE Party, which attract thousands of visitors, stir up enthusiasm.

FASHIONSHOW

DEMO DAY. The dress rehearsal out in the wild.

New bikes and new equipment generate new experiences, literally. And these experiences are made under real conditions on the DEMO DAY of the EUROBIKE (Tuesday, Sept. 1), one day before the start of the trade fair.

The ideal conditions for the 3rd EUROBIKE DEMO DAY prevail in the charming, hospitable Ratzenried (municipality of Argenbühl), which is only a forty-minute drive from the exhibition centre. Between 10 a.m. and 5 p.m., trade and media are offered sufficient opportunity to test numerous bikes and pieces of equipment under tough conditions.

From 8.50 a.m., shuttle buses leave Entrance West to take visitors to the DEMO DAY grounds every 20 minutes. A shuttle bus leaves Memmingen airport at 11 a.m. and 1 p.m. Guests arriving by shuttle bus from Zurich airport can easily change at the exhibition centre.

For reservations and all detailed information: www.eurobike-demoday.com

Hall allocation EUROBIKE 2009

Rothaus-Hall A1 Bikes, accessories, component manufacturers, focus: “The Road”, Italian Pavilion

Hall A2 Bikes, accessories, parts Hall A3 Bikes, accessories, parts

Hall A4 Bike fashion, accessories, fashion show

Hall A5 Accessories, parts, Taiwanese Pavilion

Hall A6 Bikes, accessories, parts, Taiwanese Pavilion

Hall A7Bikes, accessories, parts

Hall B1 Bikes, accessories, parts

Hall B2 Bikes, accessories, focus: helmets, eyewear, Taiwanese Pavilion

Hall B3 Bikes, accessories, parts

Hall B4Bikes, accessories, parts

Hall B5Bikes, accessories, parts

Hall E1 Bikes, accessories

Quidem veteres inter panetur honeste, qui vel mense brevi vel toto est

iunior anno.” Utor permisso, caudaeque nisi pilos ut equinae paulatim

vello et virtutem, demo etiam unum, dum cadat elusus ratione.

Donnerstag bis Samstag: 11.00, 14.00 und 16.00 Uhr

Sonntag: 11.00, 12.30 14.00 und 16.00 Uhr

Halle A1 Iste quidem veteres inter panetur honeste,

qui vel mense brevi vel toto est iunior

anno.” Utor permisso, caudaeque nisi pilos

Halle A2 Iste quidem veteres inter panetur honeste,

qui vel mense brevi vel toto est iunior

Halle A3 Iste quidem veteres inter panetur honeste,

qui vel mense brevi vel toto est iunior

Halle A4 Iste quidem veteres inter panetur honeste,

qui vel mense brevi vel toto est iunior

Halle A5 Iste quidem veteres inter panetur honeste,

qui vel mense brevi vel toto est iunior

Die EUROBIKE steht für Innovation, Kreativität und Zeitgeist. Nirgendwo sonst bekommt der Handel so viele Impulse, gibt es mehr Produktpremieren, Welt- und Europaneuheiten als in Friedrichshafen. Hier sprüht die Branche vor Ideen, hier sieht man die zukunftsweisenden Entwicklungen in Technik und Design.

Der EUROBIKE AWARDist ein Ideen- und Entwicklungs-Baro-meter der Extraklasse. Er ist die Bühne, auf der die Fahrrad- und Komponentenindustrie zeigt, „wohin die Reise geht”.

Die EUROBIKE Fashion-Show ist seit vielen Jahren weltweit führend. Eingebunden in eine rasante Choreografie präsentiert auch die EUROBIKE 2007 in geballter Form die Kreationen und Kollektionen der kommenden Saison.

Der Freigelände-Parcours besticht erneut mit einem hochka rä-tigen Sportprogramm und wird nur noch durch ein völlig neues Präsentationsmodul getoppt: Dem EUROBIKE DEMO DAY.

Zeppelin Hall BICO, bikes, accessories, parts, focus: electric bikes, motorised bikes, ExtraEnergy test course for electric bikes

Open Air Grounds WestMountain bike and BMX course

Foyer West / Entrance West Trade visitor registration, EUROBIKE AWARD, specialist press, Service Center (bank, tourist information, travel agency, meeting point, shop), project management, exhibitor service, photocopying service, job market, publishers, EUROBIKE VISION: recumbent bikes, trikes, folding bikes, innovations, special shows: bike literature, aerodynamics in cycling

Open Air Grounds EastElectric bikes, motorised bikes, test course for electric bikes

Foyer East / Entrance EastTrade visitor registration, specialist press, Service Center, TRAVEL TALK (8th Bike and Tourism Congress: Friday, Sept. 4, 2009), HOLIDAY ON BIKE travel market for tourism by bike (only Saturday, Sept. 5, 2009)

Passage East Bikes, accessories, specialist press

First-class side events

EUROBIKE AWARD Europe’s leading competition for all products connected to cycling, held in conjunction with iF Design, rewards excellent innovations.

Presentation of the award Wednesday, September 26 p.m. Fashion Show Stage, Hall A4

Exhibition of the award-winning products in Foyer West.

EUROBIKE Fashion Show The latest colours, trendy cuts, new functions: visit the attractive EUROBIKE Fashion Show to discover the future of bike fashion. Or, in other words: the up-coming collections by all leading manufacturers at a glance.

Daily at 11 a.m., 2 and 4 p.m., Hall A4

EUROBIKE TRAVEL TALK In symposiums and workshops, experts discuss developments and trends in cycling tourism. This is where the branch gathers for information and to obtain input about tomorrow’s tourism ideas.

Friday, September 411 a.m. Conference Centre East, Foyer East, upper floor

For a detailed programme, see: www.eurobike-traveltalk.com

Zeppelin Hall: home base for e-bikes The latest trend is electric bikes: hence, LEVs will be taking up more of the limelight than ever. The entire Zeppelin Hall and the Open Air Grounds East are dedicated to the subject of e-bikes. Two test courses convey the best way to experience the products.

HOLIDAY ON BIKE As a “trade fair within the trade fair”, HOLIDAY ON BIKE offers over 80 providers a first-class presentation platform. The speci fic topic of cycling tourism has been enjoying great popu larity amongst visitors for years – organisers, cycling hotels and bike-orientated holiday regions alike.

• Tourism regions and associations • International organisers of cycling holidays • Publishers, agencies with cycling maps, and much more• Mountain bike and cycling hotels

Saturday, September 5Foyer East

EUROBIKE-PartyLet’s have a party: the extended family of cycling enthusiasts meets up on Friday, at the end of the trade fair, on the outdoor area and in the atrium. A mixture of open-air concert, food and drink, dance floor feeling and free shuttle bus to the hotels are what go into making a great party.

Friday, September 4From 6.30 p.m., Open Air Grounds West and atrium

EUROBIKE VISIONThe name says it all: the EUROBIKE VISION presents everything imaginable to do with bikes: from the recumbent bike through to the fashionable sport of trike riding. Take a test drive in front of Entrance West.

Foyer West

Zurich airport – EUROBIKE

(travel time, approx. 2 hours)

Zurich – EUROBIKE Entrance West

Tue 8, 10 a.m. and 12 p.m.

Wed-Fri 7.30, 8, 8.30, 9.30

and 11 a.m.

Sat 8 and 9 a.m.

EUROBIKE Entrance West – Zurich

Tue 7 p.m.

Wed-Fri 2, 4, 5, 6 and 7 p.m.

Sat 2, 3, 4, 5 and 5.30 p.m.

Memmingen airport

(travel time, approx. 1 hour)

Memmingen – EUROBIKE Entrance East

Tue 11 a.m. and 1 p.m.

Wed-Sat 11 a.m., 1 and 3 p.m.

EUROBIKE Entrance East – Memmingen

Wed-Sat 1 and 4 p.m.

Bus on September 1, 2009

(day before the trade fair)

Free shuttle bus between the airport,

trade fair and the town. Between 9

a.m. and 11 p.m., every 30 minutes.

EUROBIKE hotel shuttle buses

NEW in 2009: twice in the morning!

Arrival at the EUROBIKE: 8 and 9.30 a.m.

Departure EUROBIKE:

Wed-Thu 6.30 and 8 p.m.

Fri 6.30 p.m.

Sat 6 p.m.

Airport Express (no. 18)

Leaves Friedrichshafen airport every

30 minutes.

Messe Express (no. 17)

Every 20 minutes from the city station

and port station (ferry jetty).

www.eurobike-show.com (Travel & Accommodation)

Have a good trip! Our service.

Innsbruck, Munich, Valencia,

Thessaloniki, Palma de Mallorca,

Berlin, Hamburg, Cologne)

• www.ryanair.com (London,

Barcelona, Alicante, Pisa)

Accommodation

Tourist information

Friedrichshafen

Sandra Barkmann

Tel +49 7541 301513

Fax +49 7541 72588

s.barkmann@ti.friedrichshafen.de

www.friedrichshafen.info

Visitors’ service

Tel +49 7541 708-405

Tel +49 7541 708-404

Fax +49 7541 708-110

visitors@messe-fn.de

Flights

Flights to Friedrichshafen

• www.lufthansa.com (worldwide,

via the hub of Frankfurt)

• www.intersky.biz (Berlin,

Dresden, Hamburg, Cologne,

Münster, Graz, Vienna, Naples,

Paris, Nice, Zadar and Split)

• www.ryanair.com (London-

Stansted, Dublin and Liverpool)

Flights to Zurich

Hub for intercontinental flights, and

serving the whole of Europe. We

recommend the following portals:

• www.opodo.de

• www.ebookers.de

Flights to Memmingen

• www.tui-fly.de (Rome, Palermo,

Naples, Brindisi, Catania, Milan,

Constance

Munich

Zurich(Switzerland)

Milan(Italy)

Innsbruck(Austria)

Bregenz(Austria)

St. Gallen(Switzerland)

freeshuttle

bus

Opening times

Wednesday, Sept. 2 until Friday, Sept. 4:8.30 a.m. to 6.30 p.m.

Saturday, Sept. 5 (public day): 9 a.m. to 6 p.m.

Prices

Admission prices for trade visitors

Advance Sale1-day ticket € 14,– 2-day ticket € 23,– 3-day ticket € 31,– 4-day ticket € 36,–

Ticket counter1-day ticket € 21,– 2-day ticket € 33,– 3-day ticket € 43,– 4-day ticket € 52,–

Admission prices on the public day

Advance Sale/Ticket counterDay-ticket € 13,–

Discount day ticket € 9,– (free of charge for children under 6: discount applies to children 6-16, schoolchildren, students, youths, pensioners, disabled visitors, persons doing military service)

Catalogue „EUROBIKE ROUTEFINDER“will be published for the exhibition and available from displays free of charge.

OrganiserMesse Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen/Germany Tel.: +49 7541 708-0 Fax: +49 7541 708-110 www.messe-friedrichshafen.de

LEADING THE TRENDS 09