SPORT BEANS @ EUROBIKE 2010

PART OF THE PAUL LANGE GROUP BRANDS CONTINGENT

Sept. 1-4, Friedrichshafen, GermanyJeff Stone (Profile on LinkedIn)

BOOTH POSITION AND APPEARANCE

The Sport Beans booth for Eurobike 2010 was positioned just adjacent to the Shimano area in Hall A1, which is next to the main visitor entrance. The appearance of the booth itself was excellent, with the Team Jelly Belly wall and a Sport Beans ceiling banner hanging over the Sport Beans booth, giving additional visibility throughout the hall.

SPORTS NUTRITION COMPETITORS AT EUROBIKE

Over the past five years the sports nutrition sector has slowly grown and now there seems to be new brands springing-up overnight. The industry leader, PowerBar, returned to Eurobike after a 5 year absence, placing itself in Hall A1, adjacent to the Paul Lange area. Older brandsEnervit, Xenofit and Squeezy also had inside booths, as they have been Eurobike mainstays for years, while Sponser, Nutrixxion and High 5 had stands in the open-air area due to lack of inside-space. Ultra Sport, well-known in the running stores, shared a booth in the open area with Pactimo, ironically, as Pactimo is the licensee for Team Jelly Belly apparel.

The number of sports nutrition brands now showing at Eurobike attests to the growth and interest in these products, and it can be expected that there will be more brands showing-up next year.

JELLY BELLY APPAREL

Team Jelly Belly apparel was on display at two stands, the Derby Cyles stand, whose Focus brand is the official bicycle of TJB, and Pactimo, which is the holder of the domestic and international apparel licenses for TLB. The jersey on display at Pactimo is the newest version and had just arrived at the show.

FINAL DAY: PUBLIC DAY

Photos from the stand on the last day, open to the public after 3 days limited to the cycling industry trade. The cycling jerseys we wore were ones made for last year’s Eurobike. Over the 4 days of Eurobike we gave out all 5,000 samples we brought to the show, running out in the last hour.