ethics of visual communication

8/12/2019 Ethics of Visual Communication

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House Rules:

Turn off your mobile phones

Avoid unnecessary talking throughout the

seminar

Questions will be entertained during the open

forum


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Designing VisualCommunication


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Topics

The six principles of graphic design

Guidelines to avoid ethical lapses when using visuals

Identifying which point to illustrate


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Topics

The most common options for presenting data in a

visual format

The most common options for presenting information,

concepts, and ideas

Verifying the quality of your visuals


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Understanding Visual

Communication

3. Create Effective Visuals

2. Select the Best Visuals

1. Identify Visual Points


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The Power of Images

Enhance textual messages

Replace verbal messages

Convey complex information

Hold peoples attention

Communicate with diverse audiences

Convey connotative meaning


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VisualLiteracy

Create Images

Interpret ImagesConsistency

Balance

Contrast

Emphasis

Simplicity

Convention


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The Ethics of Visual

Communication

Consider All Possible Interpretations

Provide Appropriate Context

Do Not Conceal Negative Information

Do Not Exaggerate Support Information


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The Ethics of Visual

Communication

Do Not Oversimplify Complex Situations

Do Not Imply Cause and Effect

Avoid Manipulation or Coercion

Be Careful How You Aggregate Data


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hoosing Pointsto Illustrate

Clear

CompleteConcise

Connected

Compelling


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Purpose Of Visuals

To clarify

To simplify

To summarize

To impress

To unify


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Selecting the Right

Visuals

Data andInformation

Conceptsand Ideas


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The Parts of a Table

Source: (I n the same format as a text footnote).

* Footnote (for explanation of elements in the table).

Stubhead Subhead

Row head

Row head

Subhead

Subhead

Total

Subhead

Multicolumn Head*

XXX

XX

XX

XXX

XXX

XXX

XXX

XXX

XX

XX

XX

XX

Single-Column Head


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Preparing Data Tables

Common Units

Consistent Usage

Column HeadingsRows and Columns

Totals and Averages

Data Sources


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Line Chart

Temperatur

eF


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Surface Chart

AveragePe

rGame

010,00020,00030,00040,00050,00060,00070,00080,00090,000

2004 2005 2006 2007 2008 2009 2010Other Students Families Alumni Staff


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Using Bar Charts

Show Relative Sizes

Indicate Composition

Show Changes

Compare Items


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Single Bar Chart


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Grouped Bar Chart


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Deviation Bar Chart


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Segmented Bar Chart


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Combination Bar Chart

HeadCount T

rainingCosts

02,0004,0006,0008,000

10,00012,00014,00016,000

2005 2006 2007 2008 2009 2010 $0$1,000$2,000$3,000$4,000$5,000$6,000$7,000$8,000

Head Count Training Costs


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Paired Bar Chart


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Alternatives to Bar Charts

Pictograms Gantt ChartsShow Time Line

Track Progress

Novelty Impact

Visual Appeal


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Pictogram


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Gantt Chart


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Charting Business

Entities and VariablesScatter Diagrams Bubble Diagrams

Several Entities

Three Variables

Several Entities

Two Variables


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0%

5%

10%

15%

20%

25%

30%

0% 10% 20% 30% 40% 50% 60% 70%

ProfitMargin

Revenue Growth Rate

Bubble Diagram

Extan (Annual sales: $155M)

Flizel (Annual sales: $700M)

Zenach (Annual sales: $850M)

MooreComp (Annual sales: $1.4B)


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Pie Chart


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Data Visualization

Data LimitsGraphic VarietyData Complexity


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Tag Cloud


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Visuals for Presenting Data

Tables Line and Surface Charts Bar Charts Pictogram and Gantt Chart Scatter Diagram and Bubble Diagram Pie Charts Data Visualization


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Organization Chart


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Using Maps

Location and Distance

Geographic Distribution Routes

Distribution Routes

Points of Interest

Market Territories

Facilities Locations


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Map of Sleep Insufficiency


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Networks

Drawings and Diagrams

Processes

Operations Procedures


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Photographic Images


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Photographic Images

Consider the use of diagrams

Learn basic image-processing tools

Match the file to the application

Insist on communication value

Honor copyrights and permissions


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Animation and Video

Shapes and Text

Computer nimation

Digital Video

Visuals for Presenting


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Visuals for PresentingInformation, Concepts and

IdeasOrganization and Flow ChartsMapsDrawings and DiagramsPhotographs nimation and Video


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Producing and Integrating

Visuals

CreationIntegrationVerification


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Creating Visual Aids

Training Experience

Templates Quality


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Integrating Text and Visuals

maintaining balance between illustrations

and wordsreferencing visuals

placing visuals

writing titles, captions and legends


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Over-all Result of MSU-IIT Palakasan 2013

The Legendary Fusion of CED-IDS remains undefeated. Overall

percentile from KASAMA Tabulation Committee.

Percentile


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Designing Visual

Communication


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Sources:

Bovee, Thill (2009). Business Communication Today 10thEdition.

http://www.sapdesignguild.org/goodies/diagram_guidelines/charts_bk.html

http://mobileopportunity.blogspot.com/

http://docs.oracle.com/javafx/2/charts/chart-overview.htm

http://www.jidesoft.com/products/charts.htm

http://www.burningcutlery.com/derek/bargraph/

http://www.billiondollargraphics.com/infographics.html

http://aoteastudios.com/2012/06/the-benefits-of-visual-communication-in-business-

analysis/
http://www.sapdesignguild.org/goodies/diagram_guidelines/charts_bk.htmlhttp://mobileopportunity.blogspot.com/http://docs.oracle.com/javafx/2/charts/chart-overview.htmhttp://www.jidesoft.com/products/charts.htmhttp://www.burningcutlery.com/derek/bargraph/http://www.burningcutlery.com/derek/bargraph/http://www.jidesoft.com/products/charts.htmhttp://docs.oracle.com/javafx/2/charts/chart-overview.htmhttp://docs.oracle.com/javafx/2/charts/chart-overview.htmhttp://docs.oracle.com/javafx/2/charts/chart-overview.htmhttp://mobileopportunity.blogspot.com/http://www.sapdesignguild.org/goodies/diagram_guidelines/charts_bk.html

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