ETHICS AND DESIGN

GENERAL OBJECTIVE

• VISUAL COMMUNICATION DESIGN IS READ AS A TEXT AND ETHICS AS ONE OF IT’S INTRINSIC VALUE.

VCD IS READ AS A TEXT

• TEXTUS; TEXERE• INTERWOVEN,

INTERCONNECTIVITY, UNDETACHABLE.

SPECIFIC OBJECTIVE

• HIGHTENED AWARENESS OF ETHICAL ISSUES OFTEN EMERGED THROUGH DESIGN PROCESS - END PRODUCTS.

WHY ETHICS?

WHY ETHICS?

• DESIGNER DESIGNS A DESIGN.

WHY ETHICS?

• DESIGNER DESIGNS A DESIGN.• SUBJECT - VERB - OBJECT

WHY ETHICS?

• DESIGNER DESIGNS A DESIGN.• SUBJECT - VERB - OBJECT• HUMAN WITH HIS OR HER

COMPLEXITY IS INVOLVED

WHY ETHICS?

• DESIGNER DESIGNS A DESIGN.• SUBJECT - VERB - OBJECT• HUMAN WITH HIS OR HER

COMPLEXITY IS INVOLVED• HUMAN, KNOWLEDGE AND WILL.• HIS OR HER WILL IS SUPPOSING

KNOWLEDGE.

ETHICS

• PROVIDE ORIENTATION• ONE SHOULD KNOW WHAT NEEDS TO BE DONE

AND WHAT IS NOT.

ETHICS

• PROVIDE ORIENTATION• ONE SHOULD KNOW WHAT NEEDS TO BE DONE

AND WHAT IS NOT.• WHAT IS EXIST AND WHAT IS SHOULD BE.

ETHICS

• PROVIDE ORIENTATION• ONE SHOULD KNOW WHAT NEEDS TO BE DONE

AND WHAT IS NOT.• WHAT IS EXIST AND WHAT IS SHOULD BE.• SYSTEMATICAL THOUGHT ABOUT MORALITY.

ETHICS

• PROVIDE ORIENTATION• ONE SHOULD KNOW WHAT NEEDS TO BE DONE

AND WHAT IS NOT.• WHAT IS EXIST AND WHAT IS SHOULD BE.• SYSTEMATICAL THOUGHT ABOUT MORALITY.• “GOOD” IN A MORE FUNDAMENTAL AND

CRITICAL WAY.

MORALITY

• A BAD EMPLOYEE =/= BAD HUMAN; A BAD DESIGNER =/= BAD PERSON.

MORALITY

• A BAD EMPLOYEE =/= BAD HUMAN; A BAD DESIGNER =/= BAD PERSON.

• THE GOOD AND BAD OF HUMAN AS HUMAN.

QUESTION SO FAR?

MORALITY

• A BAD EMPLOYEE =/= BAD HUMAN; A BAD DESIGNER =/= BAD PERSON.

• THE GOOD AND BAD OF HUMAN AS HUMAN.

• GOOD DESIGNER = GOOD PERSON?

IN PRACTICE

• THE START: BRIEF WITH CLIENTS AS BOTH FREELANCE DESIGNER AND WORKING IN A DESIGN COMPANY.

• THE PROCESS: DESIGNING• THE PRODUCTS / DESIGNS AND

SOCIETY.

THE START

• 1ST ETHICAL ISSUE: THE OTHER• SUBJECT - OBJECT SCHEMA

THE START

• 1ST ETHICAL ISSUE: THE OTHER• SUBJECT - OBJECT SCHEMA• WE NEVER LET OTHER BE OTHER.

THE START

• 2ND ETHICAL ISSUE: PRUDENCE - MORALITY

THE START

• 2ND ETHICAL ISSUE: PRUDENCE - MORALITY

• SELF-INTEREST OR COLLECTIVE?

THE START

• 2ND ETHICAL ISSUE: PRUDENCE - MORALITY

• SELF-INTEREST OR COLLECTIVE?• THE MORAL MAN IS THE PRUDENT

BUT TRUSTWORTHY MAN.

THE PROCESS

• ISSUE: PIRACY.• IF EVERYBODY IS DOING IT, WHY

CAN’T I?

THE PROCESS

• ISSUE: PIRACY.• IF EVERYBODY IS DOING IT, WHY

CAN’T I?• IF EVERYBODY CAN OPERATE

ADOBE PHOTOSHOP OR ILLUSTRATOR, WHAT AM I?

THE PRODUCT

• ISSUE: THE FUTURE, THE IMPACT.• DESIGNER’S RESPONSIBILITY ON

HIS/HER OWN DESIGN.

REFLECTION

• DEONTOLOGY: I MUST THEREFORE I CAN.

• TELEOLOGY: VIRTUE

REFLECTION

• DEONTOLOGY: I MUST THEREFORE I CAN.

• TELEOLOGY: VIRTUE• IT’S CONTEXTUAL.

RESPONSE ?

END

SOURCES OF REFERENCE• BERTENS, K, SEJARAH FILSAFAT YUNANI, KANISIUS, 1999.• HARDIMAN, F BUDI, FILSAFAT MODERN DARI

MACHIAVELLI SAMPAI NIETZSCHE, GRAMEDIA, 2007.• MAGNIZ-SUSENO, FRANZ, ETIKA ABAD KEDUA PULUH - 12

TEKS KUNCI, KANISIUS, 2006.• MAGNIZ-SUSENO, FRANS, ETIKA DASAR, MASALAH-

MASALAH POKOK FILSAFAT MORAL, KANISIUS, 1987.• ROGERS, KELLY, SELF INTEREST AN ANTHOLOGY OF

PHILOSOPHICAL PERSPECTIVES, ROUTLEDGE, 1997.