design ethics as inspiration
DESCRIPTION
Lecture given at a meeting of the Berlin chapter of IxDA on 6 February 2012TRANSCRIPT
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IxDA Berlin:Design ethics as inspirationCharlie Mulholland - 6 February 2012Amsterdam University of Applied ScienceDepartment of Communication & Multimedia Design
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Outline
• A bit about my background• The basic premise of this talk• Ethics and IxD: problem or
opportunity?• Some ethical tools that can be used
for inspiration
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My basic premise
In the coming years, IxD’ers are likely to come under increasing pressure to take (at least some) responsibility for the moral issues raised by the products they design
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Why do I believe this?
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Technology mediates our experience of the world…
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… it affects how we understand & interact with the world…
Source: Ihde, D. (1990). Technology and the Lifeworld: From Garden to Earth. Indiana University Press.
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…and (thus) it mediates how we (can) act on the world
Source: Charlie Mulholland
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…and (thus) it mediates how we (can) act on the world
Source: Aranea Felëus
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…so it influences our behaviour by allowing or denying us choices…
Source: cc licensed ( BY SA ) flickr photo by cogdogblog: http://flickr.com/photos/cogdog/5026449698/
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…sometimes this is not problematic…
Source: cc licensed ( BY NC ND ) flickr photo by kitch: http://flickr.com/photos/kitch/3288387680/
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…but sometimes it is (even if it is an unintended consequence)…
Source: cc licensed ( BY SA ) flickr photo by salimfadhley: http://flickr.com/photos/salimfadhley/96770312/
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…and sometimes this influence is problematic and deliberate
Source: http://darkpatterns.org/library/privacy_zuckering/
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The thing is…
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…your work is becoming more and more pervasive…
Source: cc licensed ( BY ) flickr photo by Peter Morville: http://flickr.com/photos/morville/4531186726/
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…and people have started to worry about their privacy…
Source: Charlie Mulholland
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…their ability to escape…
Source: https://twitter.com/noazark/status/293194207265447937/photo/1 Noah Zerkin
Okay, I know who you are
now, let’s see what ads I can target you with!
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…maybe their freedom!
Source: cc licensed ( BY ) flickr photo by miss karen: http://flickr.com/photos/misbehave/2352753067/
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Moral questions are coming coming to the agenda
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So ethics & IxD: problem or opportunity?
Source: cc licensed ( BY ) flickr photo by aussiegall: http://flickr.com/photos/aussiegall/276131991/
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Ethical questions, like design problems, are wicked problems
Source: Charlie Mulholland
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Thinking about ethics adds more complexity of the design process
Source: Charlie Mulholland
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However, there is another less cynical, but realistic approach• Embrace ethics as a
source of inspiration for:– Research,
sensemaking & reframing
– Ideation– Definition of
requirements– Selection & road
mapping– Detailed design
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Some ethical tools that can be used for inspiration
(as well as for assessing the impact of your work!)
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The ethical cycle
Source: Poel, I. van de, & Royakkers, L. (2011). Ethics, Technology, and Engineering: An Introduction. Chichester: John Wiley & Sons.
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The ethical cycle and research, sensemaking & reframing
Source: Poel, I. van de, & Royakkers, L. (2011). Ethics, Technology, and Engineering: An Introduction. Chichester: John Wiley & Sons.
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The ethical cycle and ideation
Source: Poel, I. van de, & Royakkers, L. (2011). Ethics, Technology, and Engineering: An Introduction. Chichester: John Wiley & Sons.
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The ethical cycle and defining requirements
Source: Poel, I. van de, & Royakkers, L. (2011). Ethics, Technology, and Engineering: An Introduction. Chichester: John Wiley & Sons.
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Virtues & vices
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Design patterns and detailed design
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Persuasion
Source: http://footprint.wwf.org.uk/
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Nudges
Source: cc licensed ( BY SA ) flickr photo by methodshop.com: http://flickr.com/photos/methodshop/2483875119/
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Scripts
Source: http://id.hva.nl
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What type of pattern, when?
Source: Charlie Mulholland
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How to influence?
Source: Charlie Mulholland
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Some specific examples
Source: Lockton, D. (2010). Design with intent: 101 patterns for influencing behaviour through design. Equifine.
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Some specific examples
Source: Lockton, D. (2010). Design with intent: 101 patterns for influencing behaviour through design. Equifine.
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Some specific examples
Source: Lockton, D. (2010). Design with intent: 101 patterns for influencing behaviour through design. Equifine.
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My aim here has been to encourage you to:• Embrace ethics as a
source of inspiration for:– Research,
sensemaking & reframing
– Ideation– Definition of
requirements– Selection & road
mapping– Detailed design
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More information
• Resources mentioned in the presentation:– Technology and the Lifeworld: From Garden t
o Earth, Don Ihde
– ‘Where Are the Missing Masses’, Bruno Latour
– Design With Intent: 101 Patterns for Influencing Behaviour Through Design, Dan Lockton
– Ethics, Technology, and Engineering: An Introduction, Ibo van de Poel & Lambèr Royakkers
– Moralizing technology: Understanding and Designing the Morality of Things, Peter-Paul Verbeek
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More information
• Other interesting resources:– Seductive Interaction Design: Creating Playful, Fun, and E
ffective User Experiences, Stephen P. Anderson
– Mental Notes, Stephen P. Anderson (cards with ways to influence behaviour through design)
– Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, Dan Ariley
– Persuasive Technology: Using Computers to Change What We Think and Do, B. J. Fogg
– Justice lectures, Michael Sandel (videos of Michael Sandel’s introduction to the three main ethical approaches used in western philosophy)
– Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard H. Thaler & Cass R. Sunstein
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Thank you for your attention
Questions?