ero€¦ · brand guidelines our visual identity section 1 introduction section 2 our visual...

EROFederal Credit Union

Brand Guidelines

Brand Guidelines Our Visual Identity

Section 1

Introduction

Section 2

Our Visual Identity

Logo Sizes

Color Guide

Color Process/Usage

Logo Format

Usage on Pictures

Use on Background

Wrong Uses

Black Background

Different Angles

Use on Marketing Materials

Font/Typeface

Contact

Content

Our ObjectivesThese guidelines have been produced to ensure we communicate a

strong and consistent brand expression for AERO.

Careful control of our brand is important and these guidelines have

been developed to:

- Ensure desired communication values of our brand will be

expressed in the right way to the right audiences

- Set and maintain the highest level of professionalism and

quality across the spectrum of our communications

- Reflect the vibrancy, richness, diversity and energy of AERO

How to Apply the Brand These guidelines show the application of the brand elements – colors,

typefaces, images and layouts – across a range of digital media.

Introduction Section 01

Our visual identity, known as “AERO” is an essential part of our brand and cannot be altered in any

way, shape or form. It is defined as: brand testing shows that placing our logo on a colored back-

ground makes it much harder to recognize as an AERO asset. There is good brand equity in our

logo which will have increased visibility and clarity in all communications.

The logo has been carefully designed. The artwork should never be altered. Do not stretch, distort

or recreate it in any way.

It is defined as:

White alphabet “A” in a blue square background and rest of the “ero” next to the “A” of

Aero. Federal Credit Union should be underneath AERO.



Our Visual Identity Section 02

Part(1) Part(2)

Part(3)

Our visual identity can be used without Federal Credit Union.

The first two parts “A” and “ero” can also be used.

ERO

Other Options Available for Visual Identity

UsageThe logo should always appear in Blue and Grey (Pantone® 7462, Pantone

Grey grey 416) or CMYK. It can also appear in monochrome on advertising

where color is not available.

Minimum SizeThe minimum size for using the logo is 30mm x 15 mm.

If this is too small for an application (i.e. on a pen) or the

proportions are unsuitable (such as a name badge), then a

special usage version may be applied.

30mm

15 m

m



Minimum Icon SizeThe minimum size for icon of the logo is 12mm x 12 mm.

12mm

12m

m

Logo Sizes

Color PaletteThe AERO, Color Accuracy

There is natural inconsistency in color across different media and printing processes. When

working in media that does not use PANTONE color, use the values in the chart on the right

to match the PANTONE color. These listed color values should help to provide the best color

consistency.

CMYK CONVERSION VALUES

GreyBlue

RGB CONVERSION VALUES

Cyan: 0

Magenta: 0

Yellow: 16

Black: 50

Cyan: 10

Magenta: 50

Yellow: 00

Black: 10

GreyBlue

Blue Grey

Red: 0

Green: 98

Blue: 167

Red: 157

Green: 155

Blue: 141

pantone 7462 pantone 416

PANTONE

Color Pallete

Color/Process

Print

2 color specials – Pantone®

7462 (blue), 416(grey)

You can also use CMYK

and RGB if available.

Where special

colors or four color

process is available.

1 color black line and tone

Where one color only

is available and screen

tint quality is good.

1 color black line

Where one color only

is available and screen

tint quality is limited,

e.g. newsprint. This

version of the logo

may be used for foil

blocking.

1 color black keylineFor special processes

such as engraving, foil

blocking or blind

embossing.

Usage

Logo Format




AERO logo can be used on any picture in any of the following ways:

- Use a blue transparent strip and use the logo in white color

- Use a white background behind the logo

- Use the blue background with logo and reverse the logo in white

Usage on Picture




AERO Logo on Light and Dark Backgrounds

For Light Background For Dark Background

For White Background For Blue Background



Usage on Different Backgrounds


Grey Logo on Blue Background



This page shows some examples of misuse of the logo. If you need advice about a

specific application please contact us.

The logo should not appear on an image.

Color logos should not be applied to documents which are to be printed in black and

white or the logo will print with no visible contrast.


Wrong Usage



The logo is also available in a full knock-out version. The full knock-out

version should be used in place of the original black and white logo when

background color or when photographic backgrounds make the original

black and white logo illegible. If using the full knock-out version of the logo

on a solid background color, the background must provide adequate con-

trast.

Usage on Black Background


Don't:

- Do not use AERO logo with different angles

- Rotate or change the direction of the logo

- Change the color of the logo

- Use any other marks or logos to represent our brand



ERO

Federal C

redit U

nion

ERO

Federal Credit Union

ERO

Federal C

redit U

nion

ERO

Federal Credit UnionLogo with Different Angles

Business Card

There must be a margin of 0.25 inches from all sides if using on

business card.

0.25’’

0.25’’

0.25’’

0.25’’ 0.25’’

0.25’’

0.25

’’

0.25’’


Logo on Marketing Materials

Office: 623-334-4701

Direct: 623-776-4741

E-mail: [email protected]

18301 North 79th Avenue

Building A-100

Glendale, AZ 85308

Angie AversAVP/ Marketing

Letterhead & Envelope

There must be a margin of 0.25”-0.5”’ inches from all sides if using on

letterhead and the envelope.

Logo on Marketing Materials

8.5 Inch

11 Inch

Phone: 623-334-4701Fax: 623-776-4747Web: www.aerofed.org

18301 North 79th Avenue

Building A-100

Glendale, AZ 85308

18301 North 79th Avenue, Building A-100, Glendale, AZ 85308


0.25’’-0.5’’

0.25’’-0.5’’


0.25’’-0.5’’

0.25’’-0.5’’

0.25’’-0.5’’

Letterhead

Envelope

Our typefaces should be synonymous with the expression of our identity.

We have chosen “Bell MT” which will be used across print, online and

onscreen applications.

Bell MT Normal

Bell MT Bold

AERO Typefaces

If you need any help with any other

material or advice regarding these

guidelines, please contact us.

Work Address18301 North 79th Avenue

Building A-100

Glendale, AZ 85308

TelephoneWork: 623-334-4701

Direct: 623-776-4741

[email protected]

AERO Contact

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