ephec international marketing week april 2019title: microsoft powerpoint - ephec international...
TRANSCRIPT
INTERNATIONAL MARKETING WEEK12th edition
22/04/2019-26/04/2019Louvain-la-Neuve (Brussels) - Belgium
http://tourisme-olln.be/en/the-video-of-louvain-la-neuve.html
Feel like brewing, marketing and exporting a Belgian beer ?
Bertimchamps?
The challenge ?Setting up of an export plan for Bertimchamps
Commercial accessibility: competition
Commercial accessibility: distribution channels
Physical & legal accessibility
Potential of the market
Strategic decisions
Creative decisions: label & bottle
Pre-assignment: beer market in their
home country
One of the countries of the host students
will be the targetmarket
Your coworkers ?
• Students from different institutions from all over Europe• Belgian students interested in an international experience =buddies• International lecturers
Skills developed ?
Efficiency
Prob
lem
solv
ing
Communication
Adap
tabi
lity
Creativity Open-mindedness
CooperationFlexibility
How to reach your goal?
Worksessions Lectures Coaching Fairs
Brewery visit
Europeanaperitif
Closingdinner
Social activities
Practical details ?
Accommodation
• Youth hostel on campus, 10 minutes walk from college
How to join the experience ?
R e g i s t r a t i o n b e f o r e J a n u a r y 2 9 t h o n
w w w . e p h e c i n t e r n a t i o n a l m a r k e t i n g w e e k . b e