1. ` Intellectual Property StrategyARSHIA TABRIZI, ESQ. B.A.Sc. (Comp. Eng.), Juris Doctor Tabrizi Law Office February 6, 2008 2/7/08Copyright 2008, Tabrizi Law Office Professional 2 Corporation. All Rights Reserved.

2. Intellectual Property Strategy Entrepreneurship 101 MaRS Discovery DistrictWednesday, February 6, 2007 ARSHIA TABRIZI, ESQ.B.A.Sc. (Comp. Eng.), Juris Doctorwww.tabrizilaw.com 3. Why Do We Care About IP?What is your business? Innovation What do you have to start? IdeaIntangible AssetProtect ItExploit ItIP It 2/7/08Copyright 2008, Tabrizi Law Office Professional 4 Corporation. All Rights Reserved. 4. How Do I IP My Ideas?Dont share them with the world Talk to a qualified lawyer Pay attention to this lecture 2/7/08Copyright 2008, Tabrizi Law Office Professional 5 Corporation. All Rights Reserved. 5. What Will You Learn about IP?What is IP? How do I Get IP? How do I Keep IP? How do I Use IP? What are the Pros and Cons of IP? 2/7/08 Copyright 2008, Tabrizi Law Office Professional 6Corporation. All Rights Reserved. 6. IP #1 Trade SecretsWhat is a Trade Secret? A Trade SecretFormulaProgramDeviceProcess Business informationBusiness PlanCustomer list 2/7/08 Copyright 2008, Tabrizi Law Office Professional 7Corporation. All Rights Reserved. 7. IP #1 Trade SecretsHow do I Get a Trade Secret? Dont Steal It 2/7/08 Copyright 2008, Tabrizi Law Office Professional 8Corporation. All Rights Reserved. 8. IP #1 Trade SecretsHow do I Keep a Trade Secret? Keep It Secret NDA It Secure It Mark It - CONFIDENTIAL 2/7/08 Copyright 2008, Tabrizi Law Office Professional 9Corporation. All Rights Reserved. 9. IP #1 Trade SecretHow do I Use It? Stealth Mode Competitors in Dark Get Information Get Funding License It Franchise It2/7/08 Copyright 2008, Tabrizi Law Office Professional 10Corporation. All Rights Reserved. 10. IP #1 Trade SecretsPROS CONSNobody KnowsOops Secret ForeverReverse EngineeringEnforce 2/7/08Copyright 2008, Tabrizi Law Office Professional 11 Corporation. All Rights Reserved. 11. IP #2 - Patents What is a Patent? InventionNewNot ObviousUtility Product Process Machine Composition of matter 2/7/08Copyright 2008, Tabrizi Law Office Professional 12 Corporation. All Rights Reserved. 12. IP #2 - PatentsWhat is a Patent? NOT an Idea NOT a mathematical formula NOT a method of medical treatment 2/7/08 Copyright 2008, Tabrizi Law Office Professional 13Corporation. All Rights Reserved. 13. IP #2 - Patents How do I Get a Patent? Search Patent Registry File ApplicationDisclose InventionClaims (Scope of Invention)1-Year Grace Period Country by Country Fight to Get ItProsecute Be Patient 2/7/08 Copyright 2008, Tabrizi Law Office Professional 14Corporation. All Rights Reserved. 14. IP #2 - PatentsHow do I Keep a Patent? 20 Years from Filing Maintenance Fees Improvement Patents 2/7/08 Copyright 2008, Tabrizi Law Office Professional 15Corporation. All Rights Reserved. 15. IP #3 - PatentsHow do I Use a Patent? 20-Year Monopoly Exclude CompetitorsSue ThemLicense to Them Defend YourselfAt Least I Can UseIf You Scratch My Back Venture Capital 2/7/08 Copyright 2008, Tabrizi Law Office Professional 16Corporation. All Rights Reserved. 16. IP #2 - PatentsPROS CONS 20-Year MonopolyTell the World Higher RoyaltiesCost to File ($20k) Good Guys LoseCost to Enforce ($1m) 2/7/08Copyright 2008, Tabrizi Law Office Professional 17 Corporation. All Rights Reserved. 17. IP #3 - CopyrightWhat is a Copyright? A Work Literary, musical, dramatic, artisticContentSoftwareWebsiteDocumentationDrawings, Designs Not a Patent 2/7/08 Copyright 2008, Tabrizi Law Office Professional 18Corporation. All Rights Reserved. 18. IP #3 - CopyrightHow do I Get a Copyright? Create a WorkOriginal Automatic Get It from EmployeesWritten Contract2/7/08Copyright 2008, Tabrizi Law Office Professional 19 Corporation. All Rights Reserved. 19. IP #3 - CopyrightHow do I Keep It? Dont DieLife of author plus 50 years 2/7/08 Copyright 2008, Tabrizi Law Office Professional 20Corporation. All Rights Reserved. 20. IP #3 - CopyrightHow do I Use It? Prevent CopyingSoftware, Code, ContentAll or part License It 2/7/08Copyright 2008, Tabrizi Law Office Professional 21 Corporation. All Rights Reserved. 21. IP #3 - CopyrightPROSCONS Easy and CheapDoes Not Protect Idea Employee Contribution Only Copycats Licensing Revenue Life + 50 2/7/08 Copyright 2008, Tabrizi Law Office Professional 22Corporation. All Rights Reserved. 22. IP #4 - TrademarksWhat is a Trademark? Brand NameCompanyProductService DesignNike logo 2/7/08Copyright 2008, Tabrizi Law Office Professional 23 Corporation. All Rights Reserved. 23. IP #4 - TrademarksHow do I Get a Trademark? Use It File ApplicationFight for It (Prosecute)Country by country$2,500 per mark12 16 months 2/7/08 Copyright 2008, Tabrizi Law Office Professional 24Corporation. All Rights Reserved. 24. IP #4 - TrademarksHow do I Keep a Trademark? Use It Document Use Monitor Enforce 2/7/08Copyright 2008, Tabrizi Law Office Professional 25 Corporation. All Rights Reserved. 25. IP #4 - TrademarksHow do I Use a Trademark? Protect GoodwillBrand has Reputation Stop ConfusionFree-riders License It2/7/08Copyright 2008, Tabrizi Law Office Professional 26 Corporation. All Rights Reserved. 26. IP #4 - TrademarksPROSCONS Goodwill of BrandA product or service Knock-Offs Use It or Lose It 2/7/08 Copyright 2008, Tabrizi Law Office Professional 27Corporation. All Rights Reserved. 27. About UsTabrizi Law Office P.C. (Founded 2002)100% Clients are Emerging Tech CompaniesBoutique - Start-up LawCorporate, Venture CapitalIntellectual Property LawTechnology Transactions (Licensing, JVs)IndustriesSoftware, hardware, communications, Web 2.0, alternative energy, nanotechnology, biotech, pharma2/7/08Copyright 2008, Tabrizi Law Office Professional 28 Corporation. All Rights Reserved.