CANNESIN TEN

Tweet like it’s longer than ten minutes @tim_leake

#PronouncedLikeCan

I can only share what I experienced.Apologies if it fails to provide value.

What is it? The Cannes Lions International Festival of Creativity.

What is it? It’s the Academy Awards

of advertising.(Ironically, not the Cannes Film Festival of advertising.)

What is it? Awards.Content.Networking.

Equal partsJaded and Inspired.

HT John Owen, Dare

Categories seem like a really dated concept.

Creativity now requires a broader definition.

“A creative isn’t just someone who comes up with ideas, but someone who believes they can change things.”

Amir Kassaei

Celebrity now requires a broader definition.

Artificial Intelligence is coming sooner than you

think.

“The business plans of the next 10,000 startups are easy to forecast:

Take X & add AI.”Kevin Kelly

The industry is in danger of losing its way.

“We believe, in our arrogance, that what we’re doing is relevant to real people.”

Amir Kassaei

How can we bring value to people through our advertising?

Value through entertainment?

Be valuable, then make itentertaining.