enterprise seo link strategies for busy marketers
DESCRIPTION
Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.TRANSCRIPT
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#C3NY
CONTENT IDEATION + LINKS FOR THE LAZY MARKETER
Wil Reynolds, Associate, SEER Interactive
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#C3NY
CONTENT IDEATION + LINKS FOR THE BUSY MARKETER
Wil Reynolds, Associate, SEER Interactive
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#C3NY3
ABOUT ME
Wil Reynolds
@wilreynolds
SEER Interactive
Facebook.com/wilreynolds
Associate
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#C3NY
EVERY MARKETER IN HERE OF SLIDE
4 – credit j@son
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#C3NY
EVERY MARKETER
http://www.flickr.com/photos/ccarder/9519528332/sizes/h/in/photostream/
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#C3NY6
HIT GOALS, BE LAZY WITH GREAT CONTENT
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#C3NY
COMPANIES DO RCS AND FORGET
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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#C3NY8
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#C3NY
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#C3NY
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#C3NY
“CAMPAIGN” MENTALITY LEADS TO THIS
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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#C3NY
GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART
http://www.flickr.com/photos/wolfsoul/2208699418
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#C3NY
EVERY MARKETER OF SLIDE
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
MY JOB
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#C3NY14
GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART
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#C3NY15
GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART
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#C3NY
THERE IS NO CAMPAIGN, IT NEVER STOPS
http://www.flickr.com/photos/papagoiaba
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#C3NY17
CHALLENGE – BUILD ME A 12 MONTH OUTREACH PLAN W/O ANY NEW ASSETS
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#C3NY18BRING IT ON!
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#C3NY19
@HANNAH_BO_BANNA
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#C3NY20
COPIED IMAGES FOR THE TAKING
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#C3NY21
They already link?
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#C3NY22
2 OPTIONS
RelationshipsLinks
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#C3NY23
LOGO + SPONSORSHIP -> @ADAMMELSON
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#C3NY24 GAME ON!
PEOPLE ARE
TALKING TO YOU
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#C3NY25
ARE YOU LISTENING?
http://seer.is/wp-commenters
@iamchrisle
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#C3NY26
ARE YOU LISTENING?
• Extract the URLs of the people commenting on your blog• Run Moz Metrics• If you are creating engaging content, people will comment
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#C3NY27
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#C3NY28
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#C3NY29
OUTCOME
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#C3NY
DO IT TO A COMPETITOR!
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#C3NY31WASTE LAND?
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#C3NY32
ARE YOU LISTENING?
Find the people in
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#C3NY33
GREAT CONTENT GETS COPIED
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#C3NY
COPYSCAPE!@JHTSCHERCK@AFREEZEE
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#C3NY35
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#C3NY36
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#C3NY37
COPYSCAPE
When you produce content people
actually want it gets copied.
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#C3NY38
MISSPELLED DOMAINS -> @ALLIE_OBRIEN
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#C3NY39
MISSPELLED DOMAINS
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#C3NY40
MISSPELLED DOMAINS
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#C3NY41
ARE YOU LISTENING?
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#C3NY42
PAY FOR YOUR LINKS, IF YOU HAVE GREAT CONTENT
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#C3NY
SMALL WINS = YOUR BOSS
http://www.flickr.com/photos/7864796@N05/816097257
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#C3NY“BOUGHT IN”http://www.flickr.com/photos/7864796@N05/816097257
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#C3NY45
DON’T HIT ENTER
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#C3NY46
DON’T HIT ENTER
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#C3NY47
DON’T HIT ENTER
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#C3NY48
DON’T HIT ENTER
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#C3NY49
DON’T HIT ENTER
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#C3NY50
SHORT TERM THINKING
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#C3NY51
RARELYCREATES
LONG TERM VALUE
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#C3NY52
BRAND MARKETERS GET “TEST BUDGETS”
JUDGED ON LINKS
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#C3NY53
FUNNY BUT DOESN’T ADDRESS A NEED
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#C3NY
PPC
PRMarketing
Advertising
Brand
SEO
LET’S GET A SEAT AT THE TABLE
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#C3NY
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#C3NY56
WE CREATE LONG TERM VALUE
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#C3NY57
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#C3NY58
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#C3NY59
Content for love > Content for SEO
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#C3NY60
Content Chaos
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#C3NY61
Content ORDER
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#C3NY62
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#C3NY63
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#C3NY64
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#C3NY65
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#C3NY66
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#C3NY67
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#C3NY68
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#C3NY69
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#C3NY70
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#C3NY71
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#C3NY72
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#C3NY73
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#C3NY74
Make it
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#C3NY75
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#C3NY76
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#C3NY
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#C3NY
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#C3NY
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#C3NY80
Make it
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#C3NY81
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#C3NY82
Airbnb Neighborhoods
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#C3NY83
http://www.airbnb.com/locations
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#C3NY84
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#C3NY85
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#C3NY86
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#C3NY87
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#C3NY88
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#C3NY89
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#C3NY90
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#C3NY91
Make it
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#C3NY
CONTENT + LINKS FOR THE BUSY MARKETER@WILREYNOLDS