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#C3NY
CONTENT IDEATION + LINKS FOR THE LAZY MARKETER
Wil Reynolds, Associate, SEER Interactive
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#C3NY
CONTENT IDEATION + LINKS FOR THE BUSY MARKETER
Wil Reynolds, Associate, SEER Interactive
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#C3NY3
ABOUT ME
Wil Reynolds
@wilreynolds
SEER Interactive
Facebook.com/wilreynolds
Associate
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#C3NY
EVERY MARKETER IN HERE OF SLIDE
4 – credit j@son
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#C3NY
EVERY MARKETER
http://www.flickr.com/photos/ccarder/9519528332/sizes/h/in/photostream/
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#C3NY6
HIT GOALS, BE LAZY WITH GREAT CONTENT
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#C3NY
COMPANIES DO RCS AND FORGET
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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#C3NY8
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#C3NY
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#C3NY
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#C3NY
“CAMPAIGN” MENTALITY LEADS TO THIS
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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#C3NY
GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART
http://www.flickr.com/photos/wolfsoul/2208699418
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#C3NY
EVERY MARKETER OF SLIDE
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
MY JOB
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#C3NY14
GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART
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#C3NY15
GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART
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#C3NY
THERE IS NO CAMPAIGN, IT NEVER STOPS
http://www.flickr.com/photos/papagoiaba
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#C3NY17
CHALLENGE – BUILD ME A 12 MONTH OUTREACH PLAN W/O ANY NEW ASSETS
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#C3NY18BRING IT ON!
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#C3NY19
@HANNAH_BO_BANNA
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#C3NY20
COPIED IMAGES FOR THE TAKING
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#C3NY21
They already link?
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#C3NY22
2 OPTIONS
RelationshipsLinks
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#C3NY23
LOGO + SPONSORSHIP -> @ADAMMELSON
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#C3NY24 GAME ON!
PEOPLE ARE
TALKING TO YOU
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#C3NY25
ARE YOU LISTENING?
http://seer.is/wp-commenters
@iamchrisle
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#C3NY26
ARE YOU LISTENING?
• Extract the URLs of the people commenting on your blog• Run Moz Metrics• If you are creating engaging content, people will comment
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#C3NY27
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#C3NY28
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#C3NY29
OUTCOME
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#C3NY
DO IT TO A COMPETITOR!
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#C3NY31WASTE LAND?
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#C3NY32
ARE YOU LISTENING?
Find the people in
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#C3NY33
GREAT CONTENT GETS COPIED
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#C3NY
COPYSCAPE!@JHTSCHERCK@AFREEZEE
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#C3NY35
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#C3NY36
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#C3NY37
COPYSCAPE
When you produce content people
actually want it gets copied.
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#C3NY38
MISSPELLED DOMAINS -> @ALLIE_OBRIEN
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#C3NY39
MISSPELLED DOMAINS
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#C3NY40
MISSPELLED DOMAINS
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#C3NY41
ARE YOU LISTENING?
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#C3NY42
PAY FOR YOUR LINKS, IF YOU HAVE GREAT CONTENT
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#C3NY
SMALL WINS = YOUR BOSS
http://www.flickr.com/photos/7864796@N05/816097257
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#C3NY“BOUGHT IN”http://www.flickr.com/photos/7864796@N05/816097257
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#C3NY45
DON’T HIT ENTER
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#C3NY46
DON’T HIT ENTER
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#C3NY47
DON’T HIT ENTER
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#C3NY48
DON’T HIT ENTER
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#C3NY49
DON’T HIT ENTER
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#C3NY50
SHORT TERM THINKING
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#C3NY51
RARELYCREATES
LONG TERM VALUE
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#C3NY52
BRAND MARKETERS GET “TEST BUDGETS”
JUDGED ON LINKS
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#C3NY53
FUNNY BUT DOESN’T ADDRESS A NEED
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#C3NY
PPC
PRMarketing
Advertising
Brand
SEO
LET’S GET A SEAT AT THE TABLE
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#C3NY
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#C3NY56
WE CREATE LONG TERM VALUE
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#C3NY57
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#C3NY58
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#C3NY59
Content for love > Content for SEO
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#C3NY60
Content Chaos
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#C3NY61
Content ORDER
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#C3NY62
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#C3NY63
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#C3NY64
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#C3NY65
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#C3NY66
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#C3NY67
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#C3NY68
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#C3NY69
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#C3NY70
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#C3NY71
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#C3NY72
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#C3NY73
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#C3NY74
Make it
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#C3NY75
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#C3NY76
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#C3NY
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#C3NY
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#C3NY
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#C3NY80
Make it
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#C3NY81
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#C3NY82
Airbnb Neighborhoods
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#C3NY83
http://www.airbnb.com/locations
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#C3NY84
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#C3NY85
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#C3NY86
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#C3NY87
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#C3NY88
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#C3NY89
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#C3NY90
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#C3NY91
Make it
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#C3NY
CONTENT + LINKS FOR THE BUSY MARKETER@WILREYNOLDS