enterprise architecture for digital business · consumer-driven sales. compare the impact of ......

Enterprise Architecturefor Digital Business

Dave ChappelleEnterprise ArchitectGlobal EA ProgramOctober 26, 2015

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Copyright © 2015, Oracle and/or its affiliates. All rights reserved

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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3


Program Agenda

Digital Disruption

Digital Transformation

Reference Architecture

Getting Started

1

2

3

4

4


Digital DisruptionBusiness Disruption

5

Technology Wave: Smaller, Faster, Better, Cheaper

Business ComputersBusiness Machines

Personal Computers

Mobile Devices (phone, email, SMS)

Mobile Devices (browser)

Mobile Devices (mobile apps)

Smart Devices (medium value)

Smart Devices (low value)

Microprocessor

Internet

Social Networking

Mobile Services

Business Efficiency

Advertizing Disruption

Sales Disruption Smart Devices

(high value)Cloud Services

Marketing Disruption

Computing Disruption

Product Disruption

Service Disruption

Occupation / Workforce Disruption

Behavior Disruption

PersonalDisruption

Technology Acceptance

Sense of Normalcy


IT Glossary

6

SOURCE: GARTNER (JANUARY 2015)

Digital business is specifically focused on the peer exchange and communication

between business (including process and information), people and physical things as

equal entities.

A digital business must include the connection or integration with assets (business, people and things) beyond IT and beyond the control of any one

company.

Source: Gartner http://www.gartner.com/smarterwithgartner/digital-business-101-2/

Digital business is the creation of new business designs by blurring the physical and

digital worlds

Digital Business 101

Gartner

Source: Gartner http://www.gartner.com/it-glossary/digital-business /


Why is this important?

7

“Digital Business Incompetence Will Cause 25 Percent of Businesses to Lose Competitive Ranking by 2017”

“We are entering a new digital industry economy where everyone will be a technology company.” - Gartner

“Digital disruptors are particularly dangerous because they grow enormous user bases seemingly overnight, and then are agile enough to convert those users into business models that threaten incumbents in multiple markets.”

– Global Center for Digital Business Transformation

“Digital tools and platforms are reducing the barriers to entry in every industry, in every aspect of every business, … you are about to face on onslaught of competitors… operating at least a tenth the cost…” - James McQuivey, Forrester

https://www.youtube.com/watch?v=quWFjS3Ci7A

https://www.youtube.com/watch?v=quWFjS3Ci7A

https://www.youtube.com/watch?v=CekUwaPKUUM

https://www.youtube.com/watch?v=CekUwaPKUUM

http://www.gartner.com/newsroom/id/2598515

http://www.imd.org/uupload/IMD.WebSite/DBT/Digital_Vortex_06182015.pdf

https://solutions.forrester.com/digital-business/overview-409JT-30275O.html


Program Agenda

Digital Disruption



Getting Started

1

2

3

4

8


Key Factors Driving Transformation

9

Internet of Things

Source: i-scoop.eu

Evolution. Today’s sensors are 1 billion times better (1000x lighter, 1000x cheaper and 1000x the

resolution) than only 40 years ago. (SAP)

Furthermore, by 2030, 100 trillion sensors could be operational worldwide. (SAP)

Growth. By 2020, estimated 26-50 billion intelligent things connected to the Internet

(Gartner, Cisco)

http://www.i-scoop.eu/internet-of-things/

http://www.forbes.com/sites/sap/2015/06/10/digital-technologys-exponential-growth-curve-foretells-avalanche-of-business-disruption/

http://www.forbes.com/sites/sap/2015/06/10/digital-technologys-exponential-growth-curve-foretells-avalanche-of-business-disruption/

http://www.i-scoop.eu/internet-of-things/



10

Transformation from browser-based application access to siloed local apps to interconnected local

and remote apps.

Trending In. Worldwide, the number of mobile users overtook the number of desktop users.

Internet of Things

Mobile Computing

Source: https://articles.tbscg.com/tag/marketing-strategy/

Contextual. Location-based services(last known location), known destination, calendar, etc.

increase value and enrich the user experience.

https://articles.tbscg.com/tag/marketing-strategy/



11

Consumer-driven sales. Compare the impact of what consumers have to say about a product or

service as compared to what a vendor has to say.

Social networking. Effective channel for learning about new products and services.

Social presence. Interests, likes, and dislikes help target customers more intelligently.

Internet of Things

Mobile Computing

Social Networking

Facebook reaches 1 million active advertisersJune 18, 2013

Facebook now has 2 million active advertisersFeb 24, 2015

Facebook grows to 2.5 million active advertisersSept 27, 2015

“Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year, according to new figures from eMarketer, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 billion…”

source: emarketer.com

Real-Time Marketing. Listening and responding.

http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357



12

Volume. “According to IDC statistics, from 2005 to 2020, the global volume of data – the digital

universe – will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, or 40 trillion

gigabytes…” - IDC

Value. “Early adopters of Big Data analytics have gained a significant lead over the rest of the

corporate world.” - Bain & Company report

The new IP. How does the emergence of Data-as-a-Service providers changed the landscape with respect to the value of internal data vs. external

data in terms of intellectual property?

Internet of Things

Mobile Computing

Social Networking

Big Data & Analytics

Source: marketingland.com

http://idc-cema.com/eng/events/54405-idc-big-data-and-business-analytics-forum-2014

http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx

http://marketingland.com/new-era-digital-content-engagement-content-metrics-matter-136147



13

Internet of Things

Mobile Computing

Social Networking


Time to market. No more long lead times required to provision hardware and software.

Barrier to Entry. Much less capital required to enter a new market when your approach is to

leverage existing capabilities and create an advantage via software, social marketing, and

convenience.

Growth on Demand. No need to accurately forecast load, growth rates, and uneven capacity

demands.

Cloud Computing

http://www.rightscale.com/blog/cloud-industry-insights/cloud-computing-trends-2014-state-cloud-survey

http://www.rightscale.com/blog/cloud-industry-insights/cloud-computing-trends-2014-state-cloud-survey



14

Plethora of Online Services

In Addition:

Available Technical Expertise

Options to Secure Funding

Lower Barrier to Entry

Location, Traffic, Weather, Purchases, Likes, Connections, …

Software-driven businesses, mobile app-centric solutions

Java, C/C++, Python, C#, SOAP, REST, XML, JSON, Linux, iOS, Hadoop, …

Angel investors, VCs, Crowd funding, Cash reserves

Internet of Things

Mobile Computing

Social Networking


Cloud Computing


Digital Transformation for BusinessCommon Strategies – Things to Ponder…

15

• How customers find you• What they learn about your products and services• How you compare to your competitors• How easy and convenient it is to do business with you• Stickiness• Online presence• Self service• Automatic residuals

Customer Experience

• Employee efficiencies• Manufacturing processes• Warehouse management• Inventories• Deliveries• Sales and marketing strategies• Asset maintenance

Operational Efficiency

• Evolutionary• Revolutionary

• Business Related• Unrelated

New Opportunities


Digital Transformation for ITCommon Objectives

16

Real-Time Data Stream Processing

Analytics

Universal Data Integration

Embedded Intelligence

Situational Intelligence

User Interaction

Mobile Interaction

Device Interaction

Social Interaction

Connected Enterprise

Business Process Orchestration

Service-Oriented Architecture

Partner & Cloud Integration

Sense and Response

Integrated Processes


Program Agenda

Digital Disruption



Getting Started

1

2

3

4

17


Reference ArchitectureEstablish Architecture Principles

18

• Adopt common standards for integration with external services, devices, and partners

• Ensure all interfaces follow security protocols for access control and information privacy

• Establish architecture best practices and governance processes to facilitate compliance

Secure, Standards-Based

Integration

• Acquire and leverage user context data, e.g. location, environment, activity, time

• Factor contextual data into processing decisions and interactions

• Develop an understanding of normal conditions, activities, tendencies, and outcomes

Contextual Awareness

• Provide user access via most appropriate and convenient channels and devices

• Design interfaces that effectively balance ease-of-use with robustness

• Support personalization such that it entices even greater adoption and user affinity

People-Centric Interaction

• Initiate large scale solutions via incremental “pay-as-you-grow” cost strategy (e.g. Big Data)

• Support “bursty” solutions without having to build to worst-case load specifications

• Enable fastest time-to-market by leveraging ready-made service environments

Cloud-First Implementation


Reference ArchitectureReference Model to Organize Capabilities

19

CloudOn-Premise

Security Layer

Man

agemen

t Layer

Infrastructure Layer

Application Layer

Interaction Layer

Information Management Layer

Dev

elo

pm

ent

Laye

r

Inte

grat

ion

Lay

er

Web Mobile SocialInternetof Things

ServiceProviders

BusinessPartners

• Many types of reference models available

– TOGAF TRM

– TRM Custom Variations (NSPIS, CISITAF)

– Application

– Cloud Computing

– SOA

– Industry

– …


Security Layer

Federation

API Security

WS Security

Mobile Security

Access Control

Transport Security

IdentityManagement

Connected Enterprise Logical View

20

PartnersWebMobile SocialIoT Services

Management Layer

Mobile Management

Device Management

Services Management

API Management

Social / Remote Identity Validation Services

Information Services& Data Movement

Application & Process Integration

Direct Application Access

Brokered / Mediated Application & Information Access

Direct Information Access

IntegrationLayer

Service Mediation

Messaging Connectivity

InteractionLayer

Mobile Interaction Device InteractionWeb Interaction

Service/API Interaction Social Interaction

InformationManagementLayer

ApplicationLayer Social Marketing & Analysis

Business Applications

Monitor & Manage Social Presence


Development Layer

Data Exploration

BI Asset Development

Application Development

Data ModelingInformationManagementLayer

Data Quality Management

In-Database Analytical Processing In-Memory Analytical Processing

Data Organization

Structured Unstructured Metadata ContentMulti-Faceted

Data Processing

Batch Real-Time Continuous / Stream

Data Staging Reservoir

HistoricalData

AnalyticalData

DiscoveryData

Data Migration

InteractionLayer

Mobile Interaction

Web Interaction

Device Interaction

Service/API Interaction

Application Layer

Intelligence-Driven Applications

Custom Applications

Analytic Applications

Business Analytics

Analysis Tools

Analysis ServicesShared Analysis Assets

EPM Applications

22

Situational Intelligence Logical View

Partners

WebMobile

Social

IoT

ServicesExternal DaaS Feeds

Internal Data

Acquisition

Information Access

External Data Acquisition

Data Ingestion

Information Access

Application AccessInternal-External

Interaction & Integration

IntegrationLayer

ConnectivityService Mediation

Data Movement

Bulk Incremental ReplicationData Federation

Security Layer

Firewall & Auditing

Information Security

Data Redaction

Storage Encryption

Separation of Duties

Label Security

Access Control


ApplicationLayer

Business Analytics


BusinessProcesses

B2B Choreography

BusinessRules

DigitalBusinessApplications& Services

CX

Application Customizations

SCM HCM ERP SharedBusinessServices

Service Orchestration

Management Layer

RulesManagement

Device & API Management

ServicesManagement

ApplicationManagement

ProcessManagement

Hybrid CloudManagement

Sense & Response Capabilities

Information Monitoring

Event Processing

Business Activity

Monitoring

Decision Optimization

Triggers & Alerts

24

BusinessPartners

WebUsers

MobileApps &Users

SocialSites

DevicesCloud Apps,

ExternalServices

IntegrationLayer

Service Mediation

Messaging Connectivity

Integrated Processes Logical View

SecurityLayer

Application Security

WS Security

Federation API SecurityAccess Control

Identity Context Single Sign-On

InteractionLayer

Mobile Interaction Device Interaction

Business InteractionService/API Interaction

Personal Interaction (Email, SMS)Web Interaction

Development Layer

Process Composition



Management Layer

Oracle IoT Cloud

Device Management

Oracle SOA CloudOracle API Catalog,Oracle API Manager

API Management

Oracle SOA CloudOracle SOA Suite

Rules Management

Oracle Process CloudOracle BPM Suite

Process Management

Oracle Enterprise Manager

Application & Hybrid Cloud Management

Oracle Enterprise Repository

Services Management

25

BusinessPartners

WebUsers

MobileApps &Users

SocialSites

DevicesCloud Apps,

ExternalServices

Integrated Processes Implementation View

IntegrationLayer


Service Mediation Messaging

Connectivity

ApplicationLayer

Oracle Cloud SaaS applications (CX, SCM, HCM, ERP, …)Oracle Applications (E-Business Suite, PeopleSoft, JD Edwards, Siebel, …)

Digital Business Applications


Business Rules


Service Orchestration



Oracle Java CloudOracle WebLogic Suite

Application Customizations

Oracle BI CloudOracle SOA Cloud

Oracle BI Foundation SuiteOracle SOA Suite

Oracle Real-Time Decisions

Sense & Response

Oracle BI CloudOracle BI Foundation Suite

Business Analytics

SecurityLayer WS Security

API SecurityFederation

Single Sign-OnOracle Access Management

Access Control

Oracle Access Management

Identity Context

InteractionLayer

Mobile Interaction Device Interaction

Business InteractionService/API Interaction

Personal Interaction (Email, SMS)Web Interaction


Development Layer


Process Composition


Reference ArchitectureCapability Reference Model

26

Web Mobile SocialInternetof Things

ServiceProviders

BusinessPartners

CloudOn-Premise

InfrastructureLayer Cloud Infrastructure Traditional Infrastructure

Server-Based Computing Mobile Computing Onboard Computing Edge Computing

Virtualization &Provisioning

ApplicationLayer

Business RulesService Orchestration Sense & Response

Business ServicesBusiness Applications Business Analytics

Social Media Applications Business Process Orchestration

Interaction Layer Mobile Interaction Device InteractionWeb Interaction

Service/API Interaction Alerts/NotificationsBusiness InteractionSocial Interaction

Security

Layer

Mo

bile Secu

rityId

entity M

anagem

ent

Info

rmatio

n Secu

rity

Transp

ort Secu

rityA

PI &

SOA

Security

Ap

plicatio

n Secu

rity

Man

agemen

tLaye

rA

pp

lication

Mgm

t

AP

I Mgm

t

Device M

gmt

Services Mgm

tC

lou

d M

gmtMo

bile M

gmt

Ru

les Mgm

t

Pro

cess Mgm

t

Information ManagementLayer

Social Data

Contextual Data

Behavioral Data

Device Data

UserData

OperationalData

DiscoveryData

HistoricalData

AnalyticalData

Data StagingReservoir

Data Acquisition & Organization

Data QualityManagement

Data Processing

Dev

elo

pm

ent

Laye

r

Ap

plic

atio

n D

evel

op

men

tB

I Ass

et D

evel

op

men

t

Dat

a M

od

elin

gD

ata

Exp

lora

tio

nP

roce

ss C

om

po

siti

on

Inte

grat

ion

Laye

r

Serv

ice

Med

iati

on

Mes

sagi

ng

Co

nn

ecti

vity

Dat

a M

ove

men

tD

ata

Fed

erat

ion

• High level view of all important capabilities related to the digital business initiative

• Capabilities and usage scenarios can be further detailed in the reference architecture


Cloud, or No Cloud?

• Functional Capabilities

• Qualities of Service

• Security

• Governance, Risk, & Compliance

• IT Strategy

• Architecture Principles

• Local Affinity

• …

27

?


Cloud-Based Data Organization

Oracle NoSQL Database Cloud

Key-Value Storage SQL, Hive, & JSON Support

Transactional, Highly Available, & Secure

Oracle Database Cloud

Relational Storage Exadata Option

Transactional, Highly Available, & Secure

Oracle Big Data Cloud

Organization Storage Processing Analytics

Data Integration& Migration

Oracle BigData Preparation Cloud

Ingestion Enrichment

Publishing Governance Authoring

Oracle Big Data Discovery Cloud

Cataloging Browsing Exploration Transformation

Composition PublishingAnalysis Collaboration

30

Oracle Analytics Cloud

CRM Analytics SCM Analytics

ERP Analytics HCM Analytics

Performance ReportingPlanning & Budgeting

Oracle EPM Cloud

Situational Intelligence Cloud View

Platform for Software Development

Oracle Developer Cloud

Service Mediation

OracleSOA Cloud

Platform for Custom Applications

OracleJava Cloud

On-Premises to Cloud Data Migration

On-Premises to Cloud Data Service

Integration

On PremisesIT Assets

Data Integration & Migration

Data Quality Management

Data Federation & Mediation


Application & BI Development

Data Modeling & Exploration


Data Organization

Analysis Tools & Platforms

Data Modeling& Exploration

StructuredData

Device Data & Events

SubscriptionData

Mobile Data & Events

OracleDaaS Clouds

OracleIoT Cloud

OracleMobile Cloud

SaaS & Process Clouds

Oracle BI Cloud

Data Loading Interactive Dashboards

Analysis LibraryMobile Interaction

Data Preparation Collaboration & Sharing

BI AssetDevelopment

Federated SQL Queries across Oracle DB, NoSQL, and Hadoop

Smart Scan for Hadoop

Oracle BigData SQL Cloud


DataOrganization

(Local)

Data Staging Reservoir

Temporary Data

Cleansed Data

Erroneous Data

Historical Data Management

Immutable Data

Process-Neutral

Lowest Granularity

Analytical Data Management

Interpretable Data

Usage-Specific Formats

Access & Performance

Discovery Lab

User-Managed Data

User-Defined Models

In-Database Analytical Processing

Data &Text Mining Statistics OLAP

In-Memory Analytical Processing

Query Processing Caching OLAP

31

Situational Intelligence Data Center View

IoT Cloud

DaaS Clouds

Device Data & Events

SubscriptionData

Mobile Cloud

Mobile Data & Events

SaaS Clouds

Application Events

Other Sources

Other External Data

Virtualization FederationMediationSOA Cloud

SQL Firewall


Storage Encryption

Data Redaction

Label Security

Separation of Duties

Auditing

Data QualityManagement

Parsing & Standardization

Match / Merge

Profiling & Auditing

Rules & Standards

DataModeling

DataExploration

External Data Feeds

InternalData Feeds

Cloud-BasedData Organization

On Premises - Cloud

Integration

Operational Systems, etc.

Data Integration & Migration

Scheduling

Map/Reduce

Filtering

ETL / ELT

Connectivity

Ingestion Methods

Continuous / Stream

Incremental

Batch

Replication

Application Customization

EmbeddedAnalysis

GuidedNavigation

Reporting &Dashboards

Analysis Services

Query &Search

Summary Aggregation

Visualization,Presentation


BI, OLAP, &Reporting

PerformanceManagement

Forecasting& Simulation

ApplicationDevelopment

Analysis Platforms & Tools

Shared Analysis Assets

BI AssetDevelopment


Functionality on premises or in the

cloud

Cloud ServicesYou Manage

Security

Cloud Applications

Cloud Platform

Cloud Infrastructure

Management

Enterprise IT Environment

Interaction

IntegrationInformation

Management

Enterprise Applications

Security

AnalyticsService Mediation

DataAcquisition

Management

Hybrid IT for Digital Business

34

Cloud Computing

Private Cloud & Traditional Computing

Users

Mobile Applications

Local DeviceEnvironment

DeviceCommunications

Devices(Possible Onboard Computing)

Local Applications

RemoteCommunications

Gateway

Local Services(Varied & Optional)

• Device Config/Control• Data Collection & Storage• Data Access• Software Update• Store & Forward• Message Filtering• Event Detection & Alerts• Data Analysis• Rules Processing• … Security

Edge / Fog Computing

3rd Party Services

Network

End-to-endSecurity

Hybrid IT Management


Program Agenda

Digital Disruption



Getting Started

1

2

3

4

35


Begin Your Transformation

• Incubate business ideas– Capture ideas in journey maps, storyboards, etc.

– Develop business strategy

– Review governance, risk, and compliance

• Assess your IT capabilities– Cloud computing, SOA, Mobile, Big Data, Security,

etc.

• Develop your architecture & roadmap– Develop EA to address your business initiative

• Repeat

36

Journey Map

Capability Assessment Heat Map

Target Architecture Capabilities

EA Roadmap


Engage With Oracle

37

Oracle Public Cloud Oracle Hardware Oracle Software

Oracle Products

Digital Business Architecture

Development Process Consulting Services

Oracle Consulting•

IT Strategies and Architecture from

Oracle (ITSAO)

Architecture Online

OracleArchitectureDevelopment

Process

BusinessContext

FutureState

VisionChange

Management

Current State

Roadmap

www.oracle.com/goto/itstrategies

Copyright © 2015, Oracle and/or its affiliates. All rights reserved 38

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