ensighten & webtrends real-time mobile app analytics tagging 120612
DESCRIPTION
Webtrends and Ensighten Team to Offer Industry’s First Real-Time Solution for Managing Mobile App Analytics Tags. Learn about the features and benefits including: optimized ad serving; video tagging; privacy enforcement; support for iOS and Android. real-time edits to tag behavior; single line of code deployment.TRANSCRIPT
Enterprise Tag Management
June 12, 2012
Ensighten & WebTrendsReal-Time Mobile App Analytics and Tag Management for Mobile Marketers
Easy Tagging Enables Advanced WebTrends Analytics
Intuitive, fast WebTrends mobile tagging
Support for Ad, Media, Search, Content, Screen, Conversion, Action and Custom events
Single line of code deployment
Real-time edits to tag behavior
Real-time WebTrends Tagging for iOS/Android Apps
Robust WebTrends Custom Tagging & Reporting
Features
Fast, template-based support for tagging of popular mobile ad networks
Complete WebTrends tagging and reporting support
Change ad networks or A/B test ad networks on the fly
Trigger different ad networks based on conditional logic
Ensighten Mobile/WebTrends – Optimized Ad Serving
Features
Fast, template-based WebTrends video tagging
Make WebTrends calls based on multiple parameters
– Play, Pause, RWD, FF, Stop
– % of video viewed
Integrated with WebTrends reporting dashboard
Ensighten Mobile – Video Tagging
Features
Create in-app privacy dialog boxes. Multi-lingual support.
Disable / enable tag firing based on consumer response or preference
Use conditional logic (app install, usage, geo location) to trigger dialog box
Change dialog box UI, tag firing, conditions on the fly
Comply with country-specific mobile privacy standards or laws
Ensighten Mobile – Privacy Features
Ensighten Mobile – Technical Specs
Supports iOS v5.0 and Android v4.0 apps
Single line of code implementation
– No SDK required
Intuitive UI for easy tag modifications and new tag deployments
– No app recompilation or redistribution required
Real-time tag change deployments
Specify tag firing based on conditional logic
– App usage, geo, time, battery life, etc.