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EnOcean Brand GuidelinesV3.2 MARCH 2012

EnOcean Brand Guidelines

EnOcean GmbH is the innovator and producer of the award-winning,patented batteryless radio technology, thus establishing the EnOceanradio standard. EnOcean’s unique combination of miniaturized energyharvesting modules with ultra low power radio technology is the basis forinnovative maintenance free wireless sensors.

EnOcean logos may be used by third parties only under the following gui-delines from EnOcean GmbH.

EnOcean reserves the right in its sole discretion to terminate or modifypermission to display the logo, and may request that you modify or dele-te any use of the Logo that, in EnOcean's sole judgment, does not com-ply with these guidelines, or might otherwise impair EnOcean's rights inthe logo. EnOcean further reserves the right to object to unfair uses ormisuses of its trademarks or other violations of applicable law.

For more information please contact: [email protected] or visit ourwebsite www.enocean.com.

Table of Contents3 1.0. Corporate logo4 1.1. When to use the corporate logo

1.2. Marking with ®1.3. Minimum size1.4. Logo without claim

5 1.5. Color logo usage and one-color logo usage6 1.6. Color guidelines7 1.7. Clear space8 1.8. Corporate typography9 1.9. Collateral applications10 2.0. Ingredient logo

2.1. When to use the ingredient logo2.2. Marking with ®2.3. Minimum size

11 2.4. Color guidelines12 2.5. Ingredient typography13 2.6. Clear space14 2.7. Color logo usage15 2.8. One color logo usage16 2.9. Collateral applications17 2.10. Product applications18 3.0. Editorial guidelines19 4.0. Contact information

EnOcean Brand Gu ide l i nes , v3.2

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1. Corporate logo

The unique EnOcean logo has been created for use in print and digitalmedia, on products, and in signage. The corporate logo is a customdrawing in a configuration that is not to be altered. Use only the artworkprovided. Do not attempt to recreate the logo.

The EnOcean signature consists of three main components:� the logo, a graphical element that captures the spirit and essence

of our company� the EnOcean logotype and the name “EnOcean” in its unique type

treatment� the claim “Green. Smart. Wireless.”

All three elements combine to form the EnOcean corporate signature.The EnOcean logo, the logotype, the claim and their relationships toeach other were developed to express our name and brand image. Theymay not be recreated, redrawn or reconfigured under any circumstan-ces. Please use only approved master reproduction art, and follow allstandards and specifications outlined in guidelines.


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1. Corporate logo

1.1. When to use the corporate logoAs a general rule, third parties may not use the EnOcean corporate logo.Please find below the limited circumstances under which third partiesmay use the EnOcean corporate logo. The logo must always be usedpursuant to the specifications below to identify EnOcean Corporation, orEnOcean products or services. Any use that falls outside of these speci-fications is strictly prohibited.

Third parties may only use the corporate logo without a license under thefollowing limited circumstances:

� At the bottom of advertising, marketing collateral, or a website thatreferences the connection with EnOcean (for example, the materialstates that you are an authorized distributor of EnOcean products)provided that the area in which the EnOcean logo is used includesthe corporate logos of two or more companies with which the thirdparty has a similar relationship.

� In an area of a website, advertising, or marketing collateral exclusi-vely dedicated to the sale of EnOcean products or products whichincorporate EnOcean products.

1.2. Marking with ®The logo must always be accompanied by the registered symbol. Everyappearance of an EnOcean corporate logo in stylized form shouldalways be marked with the appropriate ® symbol.

1.3. Minimum sizeThe logo must always be at least 85 pixels in width and it can only appe-ar in horizontal position.

1.4. Logo without claimIn case the marketing collateral is shorter than 14 mm (like imprint onball-pen), the logo can be used without claim.

3.0 cm(1.18 inch)(85 pixel)


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1. Corporate logo

1.5. Color logo usage and one-color logo usageWhen using the logo, we prefer you use the color version. However,when the color logo cannot be used, such as on black-and-white applica-tions, the grayscale version of the corporate logo is preferred.Please note that these versions of the logo may not be altered in anyway.

To maximize the visual impact of the EnOcean identity, it must bereproduced only on white.


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1. Corporate logo

1.6. Color guidelinesColor is an important element in the EnOcean identity. Consistent andcorrect usage of our corporate color palette will help ensure that we pre-sent a cohesive, high-quality image to the world.The colors shown here, dark blue (PANTONE® PMS 2757) and ocher(PANTONE® PMS 131), represent the EnOcean corporate color palette.Use them against background colors that provide sufficient contrast toattain optimum readability.The primary corporate colors may be used in spot-color (PANTONE®),four-color process (CMYK), RGB, and Web (hexadecimal) applications.Use the RGB colors for broadcast and computer presentations, andhexadecimal values for Web-safe applications. In spot-color situations,refer to the standards shown in the current edition of the PANTONE(PMS) Color Formula Guide.*

* The colors shown in this section and throughout this guide have not been evaluated by PANTONE, Inc. foraccuracy and may not match the PANTONE color standard. For accurate standard, please refer to the cur-rent edition of the PANTONE Color Formula Guide.

Primary Colors

Additional Color

may be used asbackground color

Pantone

PMS 2757

PMS 131

PMS 644

Process

C 100M 90Y 20K 30

C 0M 30Y 100K 20

C 40M 15Y 0K 10

RGB

R 0G 44B 96

R 199G 148B 13

R 158G 176B 201

Web

002C60

C7940D

9EB0C980%

50%


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1. Corporate logo

1.7. Clear spaceTo ensure maximum visibility, readability and brand integrity, the EnOce-an corporate logo should always appear with space around it. This areaof isolation ensures that all graphic elements or type are separated fromthe logo by a designated amount of space. The EnOcean corporate sig-nature must always be surrounded on the right and left side by a clearspace of at least 1X and on the top and bottom side by at least 2X,where X equals the height of the letter “e” in EnOcean. This is the mini-mum distance to place any other graphic element or type to ensurereadability.

The illustration explains the key measurements of the elements thatmake up the EnOcean corporate signature. Use only approved masterreproduction art or files and follow all standards and specifications outli-ned in these guidelines.


1. Corporate logo

1.8. Corporate typographyThe typeface News Gothic™ (Linotype) conveys a sense of modernity,friendlyness and it’s easy to read. Its consistent use is key to buildingrecognition of the EnOcean brand.In cases where this font is not available, such as in electronic media, Ver-dana should be used as the default typeface.

The correct spelling of our brand name EnOcean is with an E and Omajuscule: EnOcean

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News GothicNews Gothic ItalicNews Gothic Bold

OUR TYPEFACE plays an essential role in ourcommunication.News Gothic regular for headlines, also to use in majuscules

We use it to clearly express information that the viewer needs todigest quickly.News Gothic oblique for introductory texts, margin notes

Typefaces provide orientation and divide texts into segments thatare easy to understand.News Gothic regular for longer body textsNews Gothic bold for highlighting (not for headlines)

Typefaces provide orientation and divide texts into segments that are easy to understand.News Gothic oblique for captions and legends


1. Corporate logo

1.9. Collateral applicationsIn advertising and collateral, your company and/or brand name must bepresent and more than 50 percent larger in size than the EnOcean corpo-rate logo. Also, be sure that the EnOcean corporate logo remains dis-tinct and separate from text, brandmarks, or any other graphic ele-ments.

Follow the established guidelines for color usage, size relationships,minimum size, shape and clear space. In advertising, the corporate logoshould be placed in association with relevant content of the ad.

Example advertising

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Building automationYour specialist for batteryless EnOcean wireless technology

TESTCOMPANY

We offer maintenance-free wireless solutions for commercialbuildings, renovation and modernization. Project planning andinstallation of light management systems, automationsystems and EnOcean wireless solutions – energy-autono-mous and maintenance-free –

I am a dummy copy. And I’ve been a dummy copy since my birth. Ittook me a long time to realize what it means to be a dummy copy:www.testcompany.com


2. Ingredient logo

The EnOcean ingredient logo consists of two components:� the logo, a graphical element� the EnOcean logotype and the name “EnOcean” in its unique

type treatment

The EnOcean ingredient logo and logotype, and their relationships toeach other, were developed to express our name and brand image. Theymay not be re-created, redrawn or reconfigured under any circumstan-ces. Please use only approved master reproduction art, and follow allstandards and specifications outlined in the guidelines.

2.1. When to use the ingredient logoYou may use the ingredient logo on collateral material, such as docu-mentation, print advertising, and web advertising, as well as finishedend-use products based on EnOcean technology to communicate a rela-tionship with the EnOcean Alliance and to distinguish yourself from othercompetition in the marketplace under following condition:

You are a member of the EnOcean Alliance, who incorporates EnOceanproducts or technology in their final or end-use product (an end-use pro-duct does not include components or wireless modules). An end use pro-duct is defined as a finished product such as a light switch, sensor,actuator or gateway using one or more of the EnOcean Alliance EEPs(EnOcean Equipment Profiles).

For more information on EnOcean Alliance and how to join theEnOcean Alliance please go to: www.enocean-alliance.org

2.2. Marking with ®The logo must always be accompanied by the registered symbol. Everyappearance of an EnOcean ingredient logo in stylized form shouldalways be marked with the appropriate ® symbol.

2.3. Minimum sizeThe logo must always be at least 48 pixels in width and it can onlyappear in horizontal position.


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2. Ingredient logo

2.4. Color guidelinesColor is an important element in the EnOcean identity. Consistent andcorrect usage of our corporate color palette will help ensure that we pre-sent a cohesive, high-quality image to the world.The colors shown here, dark blue (PANTONE® PMS 2757) and green(PANTONE® PMS 376 U), represent the EnOcean corporate color palette.Use them against background colors that provide sufficient contrast toattain optimum readability.The primary corporate colors may be used in spot-color (PANTONE®),four-color process (CMYK), RGB, and Web (hexadecimal) applications.Use the RGB colors for broadcast and computer presentations, andhexadecimal values for Web-safe applications. In spot-color situations,refer to the standards shown in the current edition of the PANTONE®

(PMS) Color Formula Guide.*

* The colors shown in this section and throughout this guide have not been evaluated by PANTONE, Inc. foraccuracy and may not match the PANTONE color standard. For accurate standard, please refer to the cur-rent edition of the PANTONE Color Formula Guide.

Primary Colors Pantone

PMS 2757

PMS 376 U

Process

C 100M 90Y 20K 30

C 50M 0Y 100K 0

RGB

R 0G 44B 96

R 151G 191B 13

Web

002C60

97BF0D


2. Ingredient logo

2.5. Ingredient typographyThe typeface News Gothic™ (Linotype) conveys a sense of modernity,friendlyness and it’s easy to read. Its consistent use is key to buildingrecognition of the EnOcean brand.In cases where this font is not available, such as in electronic media, Ver-dana should be used as the default typeface.

The correct spelling of our brand name EnOcean is with an E and Omajuscule: EnOcean

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News GothicNews Gothic ItalicNews Gothic BoldNews Gothic Bold Italic

OUR TYPEFACE plays an essential role in ourcommunication.News Gothic regular for headlines, also to use in majuscules

We use it to clearly express information that the viewer needs todigest quickly.News Gothic oblique for introductory texts, margin notes

Typefaces provide orientation and divide texts into segments thatare easy to understand.News Gothic regular for longer body textsNews Gothic bold and News Gothic bold italic for highlighting(not for headlines)

Typefaces provide orientation and divide texts into segments that are easy to understand.News Gothic oblique for captions and legends


2. Ingredient logo

2.6. Clear spaceTo ensure maximum visibility, readability and brand integrity, the EnOce-an ingredient logo should always appear with space around it. This areaof isolation ensures that all graphic elements or type are separated fromthe logo by a designated amount of space. The EnOcean ingredient sig-nature must always be surrounded on the right and left side by a clearspace of at least 1X and on the top and bottom side by at least 2X,where X equals the height of the letters “e”. This is the minimum distanceto place any other graphic element or type to ensure readability.

The illustration explains the key measurements of the elements thatmake up the EnOcean ingredient signature. Use only approved masterreproduction art or files and follow all standards and specifications outli-ned in these guidelines.

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2. Ingredient logo

2.7. Color logo usageWhen using the logo, we prefer you use the color version on white back-ground. For occasions when the primary corporate colors cannot beused, the one-color version of the corporate logo is preferred for single-color applications. On all vivid backgrounds the ingredient logo is positio-ned on a white square (see chapter 2.6.).When using the logo on EnOcean corporate color P 376 U, take the colorversion blue/white of the corporate logo. Do not use the logo on anyother color whithout white square.

Please note that these versions of the logo, just as the color version,may not be altered in any way.


one color version black

4c- or 2c-color version

Example vivid background

Example calm dark-colored background Example calm light-colored background

color version blue/white

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2. Ingredient logo

2.8. One color logo usageThe one-color version of the corporate logo is preferred for single-colorapplications. There are two logos respectively for normal and miniusage.


one-color black one-color black mini(for use under 48 pixel)

one-color white one-color white mini


2. Ingredient logo

2.9. Collateral applicationsIn advertising and collateral, your company and/or brand name must bepresent and more than 50 percent larger in size than the ingredient logo.Also, be sure that the ingredient logo remains distinct and separate fromtext, brandmarks, or any other graphic elements.

Follow the established guidelines for color usage, size relationships,minimum size, shape and clear space. In advertising, the ingredient logoshould be placed in association with relevant content of the ad.

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Example advertising, ingriedient logo on green P 376U background


TESTCOMPANY

We offer maintenance-free wireless solutions for commercialbuildings, renovation and modernization. Project planningand installation of light management systems, automationsystems and EnOcean wireless solutions – energy-autono-mous and maintenance-free –

I am a dummy copy. Andwww.testcompany.com

Example advertising,ingriendient logo on

white background


TESTCOMPANY

We offer maintenance-free wireless solutions for commercialbuildings, renovation and modernization. Project planning andinstallation of light management systems, automation systemsand EnOcean wireless solutions – energy-auto-nomous and maintenance-free –

I am a dummy copy. And I’ve been a dummycopy since my birth. It took me a long and sowww.testcompany.com

Example advertising,ingriendient logo onvivid background


TESTCOMPANY

We offer maintenance-free wireless solutions for commercialbuildings, renovation and modernization. Project planning andinstallation of light management systems, automationsystems and EnOcean wireless solutions – energy-autono-mous and maintenance-free –

I am a dummy copy. And I’ve been a dummy copy since my birth. Ittook me a long time to realize what it means to be a dummy copy:www.testcompany.com

2. Ingredient logo

2.10. Product applicationsWhile the ingredient logo is used to help market your product(s), yourcompany and/or brand name must be present and more prominent insize. The ingredient logo should be placed on the same face (side) of theproduct as the company or brand logo, but in its own distinct area tohelp reinforce your company/brand logo presence. If there is not enoughspace, the ingredient logo can be placed on another face. On smallareas the ingredient logo is used in mini size.

Please follow the established guidelines for color usage, size relations-hips, minimum size, shape and clear space.

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TEST

COMP

ANY

TESTCOMPANY


3. Editorial guidelines

3.1. EnOcean naming conventionsCorporate name: EnOcean.Legal name: EnOcean GmbH or EnOcean Inc. should be used whereappropriate (such as on first reference in legal documentation).

3.2. Trademark legal attribution statementUse the following trademark attribution statement when EnOcean andthe EnOcean signature are included, as well as other EnOcean and non-EnOcean trademarks for which we are not obligated to list the specifictrademark owner.

3.3. Required statementEnOcean® and the EnOcean logo are registered trademarks of EnOceanGmbH. All other product or service names are the property of theirrespective owners.© EnOcean GmbH, 2012.

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4. Contact information

Questions?All marketing communications must conform to the correct template andbrand guidelines. If you have a guidelines question, please address yourquestion to

Marketing Communications DirectorZeljko [email protected]

www.enocean.com

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