brand guidelines...2011/10/17 · vr brand guidelines version 1.1 10.14.11 brand guidelines brand...
TRANSCRIPT
VR BRand Guidelines VeRsion 1.1 10.14.11
Brand Guidelines
1
Brand Guidelines
VR BRand Guidelines VeRsion 1.1 10.14.11
Brand Guidelines
2
PriMarY Color Palette
VR Blue Black White
PriMarY loGo
HairlineABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
lightaBCdeFGHiJKlMnOPQrsTuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
RegularaBCdeFGHiJKlMnoPQRsTuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
BoldaBCdeFGHiJKlMnoPQrstuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
PriMarY tYPeFaCe: latodownload lato: http://www.google.com/webfonts/family?family=lato#download
Hairline italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
light italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
Bold italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
Black italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
WeB loGo
Vr Brand at-a-GlanCe
C84 M41 Y13 K0
R15 G128 B177
#336699
C0 M0 Y0 K100
R17 G17 B17
#000000
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
VR BRand Guidelines VeRsion 1.1 10.14.11
Brand Guidelines Brand Guidelines
3
ColorPriMarY loGo
less than 45% K
More than 45% K Knock outBlack
2 Color Knock out on Black
White Knock out
use this logo when printing in black and white.
GraYsCale
This is the logo of choice, whenever possible.
The VerticaResponse logo is the primary identifier for
our product. used consistently, it will reinforce public
awareness of the company.
The grayscale logo is to be used only in instances when
color is not an option (e.g. printing in grayscale).
loGos
saFe sPaCe
The primary logo presentation is enhanced by
maintaining a clear area, void of all imagery
surrounding the logo. This area is defined by the cap
height of the “R” within the logo. note: approved
taglines are the exception to this rule.
To ensure legibility and brand consistency, the “R” in the
VR logo must never be reduced any smaller than .12”.
MiniMuM siZe
VR BRand Guidelines VeRsion 1.1 10.14.11
Brand Guidelines
4
seCondarY Color Palette: WeB aCCent Colors
login Blue sign up Green Partner Yellow
C79 M55 Y0 K0
R42 G116 B225
#2a74e1
Red Flag Green Flag shades of Black
C64 M0 Y100 K0
R98 G196 B27
#62C41B
C1 M32 Y83 K0
R248 G180 B69
#F8B445
C3 M100 Y100 K1
R231 G13 B0
#e50d00
C41 M0 Y100 K0
R163 G214 B21
#a3d615
Color sYsteMs
PriMarY Color Palette
Vr Bluelooking at the VR logo as our foundation, VR Blue is the main color used
heavily in advertising and in promotional pieces.
Blackagain, looking at the VR logo as our foundation, black is used as a primary
accent color.
login BlueThis vibrant deep blue is used
in login buttons, this color is
intended to connote logging in to
our visitors.
sign up GreenThis vibrant green is used in sign
up buttons, this color is intended
to connote signing up to our
visitors.
Partner YellowThis rich golden yellow is used
for CTa’s in the Partner section
of the website.
red FlagThis bright red color is used in
corner flags to connote Sales.
Green FlagThis bright warm green color is
used in corner flags to connote
Free products and services.
login Blue
sign up Green
Partner Yellow
Red Flag
Green Flag
VR Blue Black White
C84 M41 Y13 K0
R15 G128 B177
#336699
C0 M0 Y0 K100
R17 G17 B17
#000000
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
VR BRand Guidelines VeRsion 1.1 10.14.11
Brand Guidelines Brand Guidelines
5
tYPoGraPHY
HairlineABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
lightaBCdeFGHiJKlMnOPQrsTuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
RegularaBCdeFGHiJKlMnoPQRsTuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
BoldaBCdeFGHiJKlMnoPQrstuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
PriMarY tYPeFaCe: lato
Hairline italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
light italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
Bold italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
Black italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
lightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
light obliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
obliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
Bold obliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?
alternate tYPeFaCe: HelVetiCa
our alternate typeface is Helvetica. it should be used whenever
the primary typeface “lato” is not available, (e.g. Microsoft
Office applications such as Word, PowerPoint, Excel, etc.)
our primary typeface is lato. The semi-rounded details of the letters give
lato a feeling of warmth, while the strong structure provides stability and
seriousness. serious yet friendly it communicates VR’s persona - serious
marketing capabilities with an easy to use interface and friendly customer
service. It’s available in several weights, allowing maximum flexibility.
download lato:
http://www.google.com/webfonts/family?family=lato#download
VR BRand Guidelines VeRsion 1.1 10.14.11
Brand Guidelines
6
loGos
Verticalresponse for appexchangeThis co-branded logo is used for online and print marketing pieces for the
VerticalResponse and salesforce integration.
loGos
Verticalresponse for PartnersThis co-branded logo is used on marketing
materials for the VerticalResponse for Partners
product.
Verticalresponse developer networkThis co-branded logo is used on marketing materials for the
VerticalResponse for developer network (http://developers.
verticalresponse.com).
Verticalresponse Marketing loungeThis co-branded logo is used on marketing materials for the
VerticalResponse Marketing lounge.
Verticalresponse Marketing BlogThis co-branded logo is used on marketing materials for the
VerticalResponse Marketing Blog.
VR BRand Guidelines VeRsion 1.1 10.14.11
Brand Guidelines Brand Guidelines
7
ProduCt loGos
Verticalresponse email Marketing This logo is used on marketing materials for the VerticalResponse email
Marketing product.
Verticalresponse event Marketing This logo is used on marketing materials for the VerticalResponse event
Marketing product.
Verticalresponse online surveysThis logo is used on marketing materials for the VerticalResponse online
surveys product.
Verticalresponse Postcard MarketingThis logo is used on marketing materials for the VerticalResponse
Postcard Marketing product.
ProduCt loGos