CHINESE MEDICAL HALL

HISTORY OF TRADESCHINESE MEDICAL HALL

Who’s the creator of Chinese Medicine ?

Shen NungName

Achievement Harvested and codified wild herbal

medicine

THE FATHER OF CHINESE MEDICINE

OccupationChinese Emperor

TRADITIONAL CHINESE MEDICINE HALL Provide one stop

traditional chinese medical treatment

Chinese Physician Chinese Medical Counter Provide herbs Identify patient’s medical

condition

MODERN CHINESE MEDICAL HALL

Provide medical treatment

Selling herbal soup sachets , desserts and teas

Selling western medicine and miscellaneous goods

DESCRIPTION OF BUSINESSES

HISTORYThe Beginning

Market needs, lack of medical center, job that mostly chinese do.

The Original Shop The current shop is just diagonal from the original shop which was destroyed

during WWII.

BRIEF DESCRIPTIONFounder

Lee Pak Fong

Opened in 1933 1988 (move after WWII)

Now Running 4th generation Lee Xi Wen

164B-C, Lebuh Campbell, 10100, Pulau Pinang,

Pulau Pinang, 10200, Malaysia

HISTORY The Beginning

His father started this business due to a strong interest in chinese medicine.

The Original Shop The shop was originally run with his two

brothers. Due to some conflict, the owner started his current shop which is

located just opposite the street.

BRIEF DESCRIPTIONFounder

Liew Xin

Opened in 1965

Now Running 2th generation: Keen Hing

Jalan Petaling City Centre, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

COMPARATIVEANALYSIS

All competitors located at the same street [ Lebuh Campbell ]

Poh Aun Tong

Hai O Enterprise Berhad

Eu Yan Sang International Ltd.

COMPETITORS OF CHENG WOH MEDICAL HALL

COMPETITOR #1 POH AUN TONG

Established 1965

Products: Herbs & Services

Source: Local & Overseas

COMPETITOR #2 HAI O ENTERPRISE

Established 1975

Products: Medicines, Teas, Wines

Source : Manufacturer

COMPETITOR #3 EU YAN SANG

Established 1885

Products: Herbs, Medicines, Food, Supplements.

Source: Manufacturer

COMPETITORS OF KEEN HING ENTERPRISE

Kien Fatt Medical Store

Yong Fong Thai Sdn.Bhd.

Located at the busy walkway of Petaling StreetThese shop were very closed to each other.

COMPETITOR #1 KIEN FATT MEDICAL STORE

Established1967

Category: Traditional Chinese Pharmacy

Newly Renovated

COMPETITOR #2 YONG FONG THAI

Established1975

Category: Traditional Healthcare Therapy

Newly Renovated

COMPETITION STRATEGY #1 PRICING

COMPETITION STRATEGY #2 ADVERTISING

COMPETITION STRATEGY #3 SIGNATURE PRODUCT

COMPETITION STRATEGY #4 QUALITY OF SERVICES

OBSTACLES FACED BY NEW BUSINESS

Large Capital Professional Knowledge Reputation

SIMILARITIES

Main Products

Current Branches

Atmosphere

DIFFERENCE #1

History

DIFFERENCE #2

Location

DIFFERENCE #3

Workers

DIFFERENCE #4

Future plan

DIFFERENCE #5

Target Market

DIFFERENCE #6

Media

DIFFERENCE #7

Combating Competition

DIFFERENCE #8

Reason Of Starting The Business

DIFFERENCE #9

Product Source

DIFFERENCE #10

Annual Revenue

RECOMMENDATIONS

Limited choices of products.

CHENG WOH MEDICAL HALL Stagnant expansion of

branches

Sell various products Expansion

KEEN HING MEDICAL HALL

Limited services Weak Advertising

Product sources from China

Provide medical consultation

Advertise Get local products