end-to-end solution for shopping malls

MALL EXPLORER SOLUTION

Introduction

47 team membersand growing

Kyiv,New York, Sunnyvale (CA),

Tel Aviv, Copenhagen

IoT hardware and software,wireless, indoor positioning

& GIS, Big Data

Advancedtechnical expertise

retail analytics, mobile marketing, smart city, smart parking, venue

security & safety

Emergingdomain expertise

Device demo kits, SDK, API, demo portal

Quick start —try today!

© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential

Leantegra is an IoT company developing SOFTWARE-HARDWARE productsfor foot traffic engagement and analysis.

Leantegra Mall Explorer Solution

The Leantegra Mall Explorer Solution is a uniqueturnkey system based on an integrated stackof soft- and hardware aimed at:

creationof an effective business-customer communicationchannel

GROWTHof foot traffic and customer engagement

ENABLINGshopping mall management with core businessmetrics


OUR SOLUTION COMBINESA SMART MOBILE APPLICATION

INTEGRATED WITH

A COMPLETE BEACONINFRASTRUCTURE THAT PROVIDES

ADDITIONAL FEATURES, LIKE

Mall Explorer Components


Customer RelationshipManagement System (CRM)

Loyaltysoftware

Content Management System(CMS)

MicroStrategy BusinessIntelligence (BI) software

LocationAnalytics

Proximity Marketing:• Content Management• Campaign Management• Campaign Analytics

Indoor Navigationand Mapping

APP

Mall Explorer: How it Works


WiBeat

LoyaltySoftware

CRM

MicroStrategy

Transaction ID

User ID

Bonuses

APP

A client makes payment at the Cash Desk1

WiBeat interacts with Mobile App,and approves the transaction

2

Customer data (including transaction ID,cash register ID, # of bonuses, etc.)from both the cash register and mobileapplication get synchronizedby MicroStrategy BI Software

3

The information collected is passed overto Loyalty Software and CRM

4

The client’s bonus balance is updatedwith new credits

5

1 2

3

4

5

3

Crediting of activity-related bonuses


Visits more than 15 shopping mall storesper one day

Returns to the shopping mall more than3 times per week

Walks around the mall, The length of a client’sindoor route exceeds 2 km

Your visitor can also benefit from earningadditional bonuses for activity, if he / she:

+100

500 m

1 km

1,5 km 2 km

CRM and Loyalty Software

Shopping mall sales and marketing managerscan use CRM to:

See a list of customers, their personal info,purchases and bonus points

Have an opportunity to manually manageclient accounts

Categorize and group the audience

Where the Loyalty Software will enable these teams to: Reward visitors with bonuses, and activities(based on their purchases, dwell time, route length, etc.)

Send personalized offers, discount coupons,gifts and premium services

Provide additional information aboutthe customer’s favourite product or service


CMS

Content Management System enableseasy and prompt update of mobile applicationcontent:

Shopping mall news and events

List of special offers

Dedicated brand (store) pages

Information about amenitiesand services available



MicroStrategy BI Software

It provides insights into:

MicroStrategy BI Software - is a centralized system for shopping mall data management.

Agreements andamendments to them

Financial Information

The Financial Information Sales Module comprises all shopping mall tenants, making the following data 24/7 available:

An average bill (purchase value) Conversion rate based on correlationbetween the number of visitorsand real purchasesPercentage of rent and operating

expense (OPEX) in sales turnover

An average product item boughtSales graphs per week days

Integration with Cash Register Software


It provides customers with options to:

And the shopping mall management with:

PAY CREDITfor a purchase usingthe collected on aMobile App bonuses,gift cards or discount coupons

Integration with a Cash Register Softwarecompletes the Leantegra Mall Explorer cycle.

or

bonuses for anotherpurchase made

reliable and accurateinformation on everycustomer purchaseand bonuses (both usedand credited)

an opportunity to viewand process this data in CRM

create and run emailand other advertisingcampaigns basedon the generatedand stored in CRMinformation

Solution

PROXIMITY MARKETING

BLE

50% 0FF

Proximity Marketing enableslocation-based delivery of advertisingcontent to smartphones and tabletsvia Bluetooth Low Energy (BLE)wireless technology.


Types of Content to Share


There are thousands of options, messages and ways to interact with your audience!Just let us show you how!

SEND SPECIAL OFFERS

Coupons, discounts and specialsto attract visitors to specific areasin a store

DELIVER USEFUL INFORMATION

Useful location-, product-, artwork-dependent content to growvisitor awareness and loyalty

ENGAGE VISITORS

A questionnaire, an invitationto attend an event, participatein a draw, contests, drivingmutual cooperation

How Proximity Marketing Works

10%OFF

HI

!

1

2

3

5

WiBeat BLE beaconssend a universally uniqueidentifier

The identifier asks smartdevices to answer the requests

The identifier triggersthe mobile application

The application quires the LeantegraCVO Platform what should be performedaccording to this trigger-message,external system command, data collection, etc.

The customer receives the targetedpersonalized notification basedon his/ her real-time location

4WiBeatBLE

Campaign Setup

Bluetooth Proximity Marketing campaigns, powered by Leantegra CVO Platformare easy to create, manage and edit


Upload content(text, image, video, URL)

Set up targeting groups and rules

1

2

Execute a marketing campaign3

Measure results4

1

Campaign Analytics

Assess Campaign Performance via the Following Metrics


A number of received notifications

A number of opened notifications

1

2

Сlick Through Rate (CTR)3

LOCATION ANALYTICSLeantegra Location Analytics allows to identify:

• popular zones according to different customergroups

• an average dwell time per zone and for the mallin general

• an average route length

• a number of new and returning visitors

Location Analytics


Personal Data Analytics


Name • Gender • Age...

collected in process of registrationPERSONAL DATA

Places visited • Visitors and PassersbyNew and Returning VisitorsProducts and Services thatWere of an Interest for a Visitor

DATAON MOBILE DEVICES

OS type • Producer • ModelIDFA • AAID • UUID

via Wi-Fi, Bluetooth

VISITOR ACTIVITYRTLS (Real-time Location System)

Integration with 3rd-party systemsrequired

PURCHASES MADE

Goods purchased • Payment MethodDiscounts received....

ADDITIONAL INFORMATION

Pages viewed • Participation in pollsCustomer behavior while using mobile app

Indoor Navigation and Mapping


Creation of an interactive venue map Accurate indoor positioning of shopping mallvisitors Convenient indoor routing An easy location-based search And lots of infotainment

Our location-based services enable:

Benefits for Shopping Mall Management


Shopping Mall Competition

Grow customer loyalty

Promote personalized communication

Analyze and segment the audience to adjust approach

Increase the duration time a customer spends in a shopping mall

Grow visit frequency

Introduce a user-friendly, effective and flexible marketing tool

Bring in innovation that will show clients, partnersand press the high level of a management companydevelopment.

As a result, your shopping mall will:

Benefits for Shopping Mall Management


Monetization Opportunities

Provide paid proximity marketing services to vendorsand brands represented in the mall

Enable fee-based access to Location Analytics

Give access to shopping mall wide customer behavior information

Enable retargeting services to brands and vendors

Drive foot traffic to unpopular areas

Identify the most profitable shopping mall areas and elaboratea list of rates for rental properties accordingly

Once having adopted the Leantegra Mall Explorer,a shopping mall becomes an owner of a dedicatedemobile media channel. Therefore, it can:

Benefits for Shopping Mall Visitors


Your customers will interact withthe mobile application eagerly, gaining a chance to:

Accessthe latest sales & new arrivalsupdates of favourite brands

Getrelevant, useful informationpushed directly to a smartphone

Connectvia social media

Viewa list of available offers

Interactseamlessly with loyalty programs,maximizing bonus points

Seea detailed venue map and finda way to the nearest food court

Benefitfrom getting discount coupons,earning bonuses and gifts

Key Differentiators

COMPREHENSIVE SOLUTIONLeantegra offers a unique system that comprisesall Mall Explorer solution components, and, at the sametime, does not require purchasing of any extrahard- or software.

1

EXCITING ENDEAVOURBoth shopping mall management and customerswill find benefits in the Leantegra Mall Explorer solutionadoption and use.

2

VALUE FOR MONEYThe Leantegra Mall Explorer solution is the best bargainin terms of price based on the value it bringsto the customer.

3 EASY-TO-SCALEWith remote management and scalable architectureat hand, it is easy to add additional devicesand functionality to an existing installation, and maintainbusiness continuity.

6

INTEGRATION-FRIENDLYThe architecture of our solution was built to easilyintegrate with third-party systems, leveraging mobileiOS and Android SDKs (for mobile apps development),REST API (for integration with other software).

4

ENTERPRISE-READYMall Explorer is capable of covering large venues,supporting centralized monitoring and grouping,and advanced multi-role user interface.

5


Project Implementation - Stage 1


WiBeat

LoyaltySoftware

CRM

MicroStrategy

Transaction ID

User ID

Bonuses

APP

At this stage, we plan to runinternal testing by connecting2-3 retail stores to the LeantegraMall Explorer solution, ensuringa successful realizationof the following scenario:

Project Implementation - Stage 2


The Full Deployment stage includes:

Integration of all retail stores represented in a shopping mallwith the Leantegra Mall Explorer Solution.

Enabling Location Analytics, Indoor Mapping and Navigation,and Location-based search

If you have any questions,feel free to email us at [email protected]

THANK YOU!

www.leantegra.com

end-to-end solution for shopping malls

Technology