enabling you with ai and other analytics-based solutions ...€¦ · 1. receive email invite to...

14
1 IPwe Ambassador Toolkit Enabling you with AI and other analytics-based solutions to increase both the effectiveness and efficiency of legal service delivery The Platform for the World’s Patent Ecosystem

Upload: others

Post on 05-Oct-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

11

IPwe Ambassador ToolkitEnabling you with AI and other

analytics-based solutions to increase both the effectiveness and efficiency of legal service delivery

The Platform for the World’s Patent Ecosystem

Page 2: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

2

Serving All Your Patent Needs on ONE Platform

1. TABLE OF CONTENTS

2. TABLE OF CONTENTS 23. IPwe History 34. The Problem 45. The IPwe Solution 56. Program Introduction 67. Next Steps 78. Overview of the Market 89. The IPwe Core Value Proposition 910. Product Positioning 1011. Collateral & Videos 1112. Emailing 1113. Contact Info & Social Media 13

Page 3: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

3

Serving All Your Patent Needs on ONE PlatformIPwe History

Most of the team at IPwe has been working together for years. Erich Spangenberg founded a company, nXn Partners, focused on predictive analytics 2007. After investing over $20 million, developing the AI for over 10 years and successfully battle testing the AI, we created better artificial intelligence solutions to analyze patents. Our tools were used to make hundreds of millions of dollars in the patent space. In 2015, our founders started to explore blockchain implications for IP and how this technology could be used to improve the IP system.

“Back in the early days of developing these analytic tools, we would often talk about how inefficient the patent market was and we were amazed it operated in the way it did. When we started developing IPwe in early 2017 we realized that the market conditions and technology finally existed to enable the global patent market.”

Erich SpangenbergCEO

Page 4: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

4

Serving All Your Patent Needs on ONE PlatformThe Problem

No Market Transparency

Faster Global Innovation

Increased Market Risks

• 20MM patents across 200 countries but no central registry

• Information silos makes it hard to effectively measure ROI on patents

• Bad data has opened the door to layers of intermediary cost

• Global filings continue to grow an average of around 4.5% per year

• Emerging markets are taking a more active role in global innovation

• Access to emerging technologies key to remaining competitive

• $80BN a year litigation from Patent Assertion Cases in US alone

• 90% of startups fail – a lot of which are in emerging technology areas

• As startups fail, the technology gets picked up and asserted globally

Page 5: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

5

Serving All Your Patent Needs on ONE PlatformIPwe Solution

Market transparency & automation

New solutions and new markets

Access to global network of technology

An AI-powered global registry that tells you if a patent exists, who owns it, what it’s worth and enables electronic transactions, faster & cheaper

Connections to academics, research institutions and broker networks globally making it easy to identify, negotiate & obtain new emerging technologies

Technology and expertise to address market opportunities & risks in existing markets and create new solutions to capitalise on your patent portfolio

Page 6: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

6

Serving All Your Patent Needs on ONE Platform

Welcome to the IPwe Ambassador Program! We are delighted to have you on boardand we are committed to assisting you with you pain points and supporting your IPpractice objectives.

Our objective is to provide you with strategies and tools that will maximize yourpractice by providing you ONE Platform to increase both the effectiveness andefficiency of patent services delivery, creating more time for your high-valueclients. The items contained in this document were developed as an introductorymarketing package.

The patent industry has witnessed an explosion of legal practice tools. IPwe is amarket leader in IP technology and innovation. The IPwe Platform serves as amultiplier to help reduce the time spent on routine tasks with no loss of quality andfree you up to spend more time on legal insights for high-value clients. Thedistributed ledger technology behind blockchain brings with it significantopportunities to offer innovative services and solutions to enhance your client’s IPneeds.

Graphics and ContentAt IPwe, we understand and respect that your website is - your website! Wetherefore, try to be least invasive, yet deliver the results we both seek. Weencourage you to include a IPwe product and/or IPwe partner presence on yourwebsite. Our objective is to provide the necessary product exposure to support ourmutual business objectives. Below are graphics and descriptions for you to includeon your product and/or partner pages. Let us know how we can help you in thedevelopment and execution of your campaigns and other marketing initiatives.Meanwhile, feel free to “copy and paste” from this document as needed - weencourage it!

IPwe Logos (RGB and White)IPwe Generic Logos - The logo below can be used for any ambassador, and is ourpreferred product logo.

Program Introduction

Page 7: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

7

Serving All Your Patent Needs on ONE PlatformNext Steps

1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals. You can simply type them into

the chat channel or share a file with your list. IPwe will check and qualify your list and notify you of approved list.

3. IPwe will make an announcement on Social Media of our new Relationship.

4. Find email templates under the file tab of your flock channel. These are templates you can use to make introductions to your planned referrals.

5. Add your own customization to the template and send to your referral and Meghan Martin ([email protected] ).

6. IPwe will manage the new relationship after the introduction. 7. When IPwe receives revenue from your referral any time within 5

years of Notification Date, IPwe shall pay the commission stated in Appendix.

Page 8: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

8

Serving All Your Patent Needs on ONE Platform

IP TEAMS ARE UNDER INCREASING PRESSURE

TO CONTROL COST

CORPORATE EXECUTIVES WANT TO EXTRACT MORE

VALUE FROM THEIR IP

TRADITIONAL BUSINESS MODELS ARE ERODING,

NEW MODELS EMERGING

As portfolios grow & age, the cost of maintaining IP

rises exponentially

In reaction to this, IP teams are under pressure to keep

spending down

Figuring out what to file & what to maintain is the

biggest challenge

IP is increasingly recognized as a strategic asset but is

still too illiquid

Corporations are actively looking for new ways to

leverage & monetize their IP

Focus on generating tangible ROI and sweating IP

portfolio to drive profit

IP teams actively managing down IP costs associated with traditional models

Corporations are looking at options for monetizing & unlocking the value of IP

Looking for specialist expertise in monetizing IP &

developing IP strategies

Overview of the Market

Page 9: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

9

Serving All Your Patent Needs on ONE PlatformThe IPwe Core Value Proposition

The objective of IPwe is to create the asset class for IP & increase IP asset liquidity with the goal of transforming Intellectual Property into a financially tradeable strategic asset. We will achieve this together.

To facilitate this, IPwe has two key focuses:

1. IPwe is dramatically reducing the cost of IP Ownership – to make IP more accessible, support patent owners in making more effective decisions and provide the toolkit to enable them to efficiently manage & extract value from their inventions.

2. The IPwe Platform – designed to help you increase your effectiveness and efficiencies of legal service delivery, by reducing time spent on routine tasks freeing up more time to spend on high-value clients.

IPwe focuses on 4 key areas of the IP Lifecycle:

Patent Analysis – IPwe gives lawyers access to powerful analytics capabilities for free

Patent Maintenance – IPwe uses technology to manage IP payments securely/cheaply

Patent Sale and Licensing – IPwe provides the infrastructure to buy/sell/license IP securely

Debt and Equity secured by IP – A unique offering, IPwe provides a suite of financial products & services to extract monetary value from IP & make the financing work for the patent owner

Page 10: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

10

Serving All Your Patent Needs on ONE PlatformProduct Positioning

IPwe delivers a unique proposition to the market, representing what is in effect a new technological revolution in the market place.

This presents a unique opportunity for your practice to gain first mover advantage with intelligent solutions to significantly disrupt the market status quo, saving time on repetitive tasks and focus your time on high-value clients.

IPwe’s Platform of intelligent solutions, coupled with the price points employed, is good for patent owners and service providers to provide high value service to clients.

The implication of a Platform is that a lot of the scut work you do on a daily basis will go down over time and IPwe smart contracts will create more efficiencies.

To this end, all positioning and collateral focuses on a 3 point positioning strategy:

1. Lead with how Blockchain technology, IPwe Analytics & the Global IP Registry combine together to remove complexity, cost and risk out of the IP process.

2. Map the scope of IPwe services to the IP Lifecycle, to show the breadth of service and demonstrate unique product offerings, particularly around the buying and selling of patents and financings.

3. Focus in on how IPwe dramatically reduces the cost of patent ownership by providing a free-to-use IP infrastructure and only charging when funds are transacted (always at a fraction of the current market rate)

Page 11: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

11

Serving All Your Patent Needs on ONE PlatformCollateral &Videos

For each step in your client’s decision making process, IPwe has developed a portfolio of brochures and presentations. While brochures provide a high level overview of the IPwe solutions, the presentations go more into depth on a specific solution.

IPwe Product Brochures

IPwe Patent Financing Zuse Analytics IPwe Patent Sale IPwe Patent Licensing Standard Essential Patents Patent Offices

IPwe Sizzle Reel - 3-minute IPwe video overview IPwe Sizzle Reel (Mandarin) - 3 minute IPwe overview (Mandarin)Global Patent Registry- How to add patents to the Global Patent Registry. Selling on the IPwe Platform –How to transact on the IPwe Platform.

Videos

Page 12: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

12

Serving All Your Patent Needs on ONE PlatformE-MAILING

Sample Template for Patent Owning Clients / Entities

1) Please feel free to customize template to fit your tone for specific referrals. 2) Once the template is your own send to your referral client and Meghan Martin

([email protected])3) Additional templates will be sent out based on referral lists. 4) If you need additional material or information before sending an introduction please email

[email protected]

(Name),

I wanted to introduce you to IPwe, specifically Meghan Martin. Meghan works with our ambassadors globally and would love to talk to you about how you and IPwe can work together. I am currently one of the Ambassadors for IPwe and I think you will benefit from what they have to offer.

IPwe is leveraging the power of AI and Hyperledger to offer a fully automated transaction platform for patent analysis, transactions and related services. IPwe is the place to obtain information, transact and interact for the patent ecosystem. More on what and how they do it is available here.

IPwe’s mission is to to transform Intellectual Property into a financially tradeable asset while lowering the cost of patent ownership. I hope you both can schedule some time to discuss how IPwe’s solutions will save you time and money.

Thank you!

Page 13: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

13

Serving All Your Patent Needs on ONE PlatformContact Info & Social Media

Contact Information

[email protected] - Please contact if you have additional questions about becoming an accredited investor or want to join the referral program.

[email protected] – Please contact if you have any additional questions about IPwe.

[email protected] – Please contact if you have any additional questions about IPwe.

Social Media Links

LinkedIn – Link to the official IPwe LinkedIn account.

Twitter – Link to the official IPwe Twitter Page.

Medium – Link to the official IPwe Medium blog page.

YouTube – Link to the official IPwe YouTube Page

Page 14: Enabling you with AI and other analytics-based solutions ...€¦ · 1. Receive email invite to Flock and Join your specific flock channel. 2. Send in your list of planned referrals

1414

About IPwe

IPwe is a Better Way to Transact

The Platform for the World’s Patent Ecosystem

IPwe is the first platform to combine the information and the tools needed toidentify, research, understand, transact with, and protect patents.

The IPwe platform enables traditional transactions (licenses and acquisitions) andempowers new classes of transactions such as financings, maintenance fee paymentsand insurance.

Let’s work together and revolutionize the patent ecosystem