social networking and your flock · 2017. 2. 10. · 01 social networking and your flock emily...

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01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

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Page 1: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

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SOCIAL NETWORKING AND YOUR FLOCKEmily Buck, PhD, The Ohio State University

Page 2: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

MOTHER.WIFE.

FARMER.PROFESSOR.

RESEARCHER.ADVOCATE.

Page 3: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

01WHAT IS YOUR BRAND?

Page 4: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

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BE YOURSELFEVERYONE ELSE IS

ALREADY TAKEN

Page 5: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

01What do you Value?

Page 6: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

What social media is my audience using?

What platformdo I like to use?

What platformmakes themost sense forcontent I have?

Page 7: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

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Build an online flock

Page 8: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

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Page 9: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

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What do they want to know?

Page 10: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

0125,437 raw views

Page 11: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University
Page 12: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University
Page 13: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

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Don’t make it fake

Page 14: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

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HelloAre you there?

Page 15: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

Not everyone agrees with you

Page 16: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

The Naysayers

• For everyone else

• Don’t assume

• Ask if they have experience with it

• Take the High Road

• Agree to Disagree

• 3 contact method

• Take it private

Page 17: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

Recap How to get noticed

1. Stick to YOU

2. Show your values

3. Foster a community

4. They aren't farmers

5. Be you & Be real

6. Creativity!

7. Is it worth it?

Page 18: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

Yea, but really who has time?

✤ Hootesuite

✤ Everypost

✤ Socialsprout

✤ SocialOomph

✤ Sproutsocial

✤ Tweetdeck

Page 19: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

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There is no one way to do it, just do it.

Page 20: SOCIAL NETWORKING AND YOUR FLOCK · 2017. 2. 10. · 01 SOCIAL NETWORKING AND YOUR FLOCK Emily Buck, PhD, The Ohio State University

#Connect!

@emilybbuck

/pages/Buck-Farms/

Instagram- emilybbuck

Snap Chat- emilybbuck

[email protected]