enabling asset security and management slw.0707.01p expanding opportunities with satellite and gprs...
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Enabling Asset Security and ManagementSLW.0707.01P
Expanding Opportunities with Satellite and GPRS
Using SkyWave SureLinx 8100 integrated D+ and GPRS
Page 2Enabling Asset Security and ManagementSLW.0707.01P
Agenda
Where satellite is used today Satellite and GPRS opportunities Values and benefits of integrated satellite
and GPRS SkyWave SureLinx 8100 Summary
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Fixed/SCADA
Marine (VMS, SSAS, LRIT, etc.)Land Mobile
(tracking, security, Hazmat, etc.)
Aeronautical Maintenance Scheduling
Uses of Satellite Communications
Environmental & Fishing buoys
Truck container monitoring
Government, Military & Defense
Satellite communication is used in wide range of applications, on land, at sea and in air.
SkyWave D+ satellite communications is an industry leader
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D+/GPRS Creates Opportunities
Challenges Opportunities Coverage limitations affect
quality of service Enable seamless availability of
services
Reliability of wireless network during emergency or security situations
“Back-up” network coverage for emergency situations increases overall reliability and reduces risk
Cost of communications limits deployments
Broaden market by 10x
Cost of implementation and maintenance
Faster, simplified implementation for greater profitability
Length of time to implement solution affects profitability
Faster deployment, increased return on investment
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Agenda
Where satellite is used today Satellite and GPRS opportunities Values and benefits of integrated satellite
and GPRS SkyWave SureLinx 8100 Summary
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Hazmat Application
Opportunity North America: $16 million
annually
Business drivers Hazardous Materials (Hazmat)
transport vs. national security High value, high priority
Challenges Coverage in unpopulated areas Cost of communications
Solution SureLinx 8100 D+/GPRS
• 2.7 million1 HazMat truck drivers USA• Assume 1% truck deployment• $50/month
Green = GSM Coverage
1 – CNN, January 2005
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Truck Security Application
Opportunity South America: $165 million
annually
Business drivers Cargo & trucks are high risk Better logistics improves
operating margin
Challenges Coverage in dangerous areas Cost of communications Thieves defeating tracking
systems
Solution SureLinx 8100 D+/GPRS
• 5 million trucks in South America1
• Assume a 10% take rate• $30/month
1 – based on independent study and BR = 10% of GDP South America
Green = GSM Coverage
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VMS Application
Opportunity Global: $145 million annually
Business drivers Fishing vessel must report trip
& catch information Vessel must have safety alert
system
Challenges Coverage at sea Cost of communications Environmental
Solution SureLinx 8100 D+/GPRS
• 3,000 vessels >40 GRT Malaysia• Global est. 600,000 similar vessels• $20/month
Green = GSM Coverage
1 – UN Food & Agriculture, 20012 – Malaysia production = 0.5% global
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Agenda
Where satellite is used today Satellite and GPRS opportunities Values and benefits of integrated satellite
and GPRS SkyWave SureLinx 8100 Summary
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GPRS Coverage Map
(Source: GSM World)
GSM coverage indicated by orange shading GPRS coverage may be less than GSM
Much of the world remains uncovered (primary resource and transportation routes)
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Example of Combined Coverage Map
(Sources: GSM World, Inmarsat)
Satellite provides ‘back-up’ network coverage for increased reliability & reduced risk
SkyWave D+ offers global coverage to 75° latitude
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Cost Benefits of D+/GPRS
GPRS Only D+ Satellite Only Integrated D+/GPRS
$20 cost per month$10 cost per month $15 cost per month
• Out-of-cell violations:
• Security anywhere
• Safety anywhere
• Exception-based reports
• Status queries
• Canned text messages
• Out-of-cell violations:
• Security anywhere
• Safety anywhere
• Exception-based reports
• Status queries
• Canned text messages
• Free-form text messages
• Logistics details
• Detailed status and history
• Exception-based reports
• Status queries
• Canned text messages
• Free-form text messages
• Logistics details
• Detailed status and history
• Out-of-cell violations:
• Security anywhere
• Safety anywhere
Secure,Reliable
andEconomical
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Designed for Enhanced Security
Integrated satellite and GPRSExposed terminal may
increases risk to assets, cargo and human safety
“Stealth” installation Compact size Multiple antennas
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Implementation Issues
Non-integrated Satellite and GPRS Integrated Satellite and GPRS
VS.
• Two step programming• Greater chance of error• 2 Products: steeper learning curve• Brute force routing• Higher total cost
• Single step programming• Results in higher quality• Simplified cabling, support• Intelligent routing• Low total cost of ownership
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Cost Savings
Integrated solutions have lower total cost: 17% with SkyWave D+/GPRS
Assumptions:• Units in service growth:
year 1: 100%year 2: 15%year 3: 10%
• 3 month delay for Separate GPRS and D+
• Typical market pricing on equipment and airtime
AVL/Security Solution: 3 year COST PER UNIT
0
0.2
0.4
0.6
0.8
1
Separate GPRS and D+ SkyWave Integrated D+/GPRS
Rel
ativ
e C
ost
per
Un
it
SG&AAirtime CostInstall + Maintenance CostHardware CostIntegration/Support Cost
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Benefits
8x better chance of successReduced integration hasslesAccelerated sales; increased revenue
Cost-efficient messaging1/3 operations support costLowest-cost message routingTotal cost savings improves bottom line
Faster problem resolutionMore accountability
Faster time to market
Significant cost savings
Higher end-user satisfaction
Increased Profitability
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Summary of Requirements
Satellite provides back-up communications for GPRS
Integrated satellite and GPRS provides: Seamless availability of communications service; Cost improvements; Access to a broader market of opportunities; Faster, simplified integration & deployment; and Greater profitability, increased ROI.
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Agenda
Where satellite is used today Satellite and GPRS opportunities Values and benefits of integrated satellite
and GPRS SkyWave SureLinx 8100 Summary
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SkyWave SureLinx 8100
SkyWave’s D+/GPRS integrated wireless controller
Leverage D+ knowledge to create new opportunities with GPRS
Intelligent, least-cost message routing Single-step programming Short learning curve Low TCO
Page 20Enabling Asset Security and ManagementSLW.0707.01P
Agenda
Where satellite is used today Satellite and GPRS opportunities Values and benefits of integrated satellite
and GPRS SkyWave SureLinx 8100 Summary
Page 21Enabling Asset Security and ManagementSLW.0707.01P
Summary
Combine D+ with GPRS To maintain a critical lifeline to mobile & remote assets; To enhance reliability for existing applications; To build new applications.
SureLinx 8100 D+/GPRS Increase security with small footprint; Simplify integration; Simplify message handling; Leverage existing D+ expertise; Lower total solution cost.
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Contact Us
For more information on expanding your business opportunities with Satellite and GPRS, or on the
SureLinx 8100 and other SkyWave products:
SkyWave Mobile Communications
Tel: +1 613-836-4844
Email: [email protected]
Web: www.SkyWave.com