EMS Partners Accelerate Growth and Profitability

Education Management Solutions

Partner Program for Education Management Solutions, Inc Add Value with Functionality

EMS Partner Program Overview 3EMS Partner Program Benefits 4EMS Partner Program Eligibility Requirements 5Find Out More 5

CONTENTEMS Partner Program

Education Management Solutions, Inc. 440 Creamery Way, Suite 100, Exton, PA 19341, USA | www.EMS-works.com 2

EMS Partner Program Overview Combining Strengths Delivering Solutions

To stay competitive, you need to deliver innovation and value to your customers. You want a partner that can help you cre-

ate a new enhanced offering to expand your portfolio of products. With Education Management Solutions’ (EMS) Partner Program, you gain new revenue opportunities by combining world-class simulation management solutions for dedicated spaces, portable units, and hosted simulation training environments with your own offerings.

The term “partner” means different things to different people. At EMS, partner is a valued term because we know that our success is based as much on the expertise and experience of our partners as it is on our own resources.

EMS’ partners are focused on selling and delivering hardware, software, and/or services to customers.

A successful partnership relies on four key factors:

A shared purpose that offers mutual benefits• A commitment to common goals: excellence and customer • satisfactionClear roles and responsibilities• Open communication•

To facilitate these four key factors, EMS has developed a partnership model that promises success. Our integrated approach ensures we work hand in hand with our partners during every phase of the customer lifecycle - from initial planning and marketing to implementation and long term service and support.

The EMS Partner Program is designed to deliver value to a wide range of partners – both large and small. The program features alliance opportunities for resellers and business partners with complementary software, hardware, and/or services.

EMS partners will leverage EMS’ simulation management solutions for managing the operations of simulation facilities, simulation session recordings, and data integration.

EMS APPROACH TO WORKING WITH PARTNERS

Plan & Market:We work hand in hand with our partners during this phase to develop joint marketing plans and campaigns as well as unique sales approaches.

Position & Sell:During this phase, if required, we provide the support necessary to close the deal.

Service, Support, & Satisfy:At EMS, our relationship with customers does not end with the close of a sale. We back our products with exemplary customer service and support. Our goal is to maintain the highest customer satisfaction at all times.

Educate & Equip:During this phase, we arm our partners with the tools and product training they will need to succeed as an EMS partner.

EMS PARTNER PROGRAM

EMS PARTNERSHIP PHASES

A

Strategic

VARs

B

Status: Platinum

C

Business Partners

Status: Gold, Silver

Attributes

A StrategicOEM Partenerships, R&D Relationships• Close alignment of roadmaps• Highly co-dependent• / Governance

VARsProvide value-add through customer reach, sourcing, • and supportVAR agreements are defined• Both parties invest time and resources to jointly grow • business

Business PartnersRelationships at AE level• Deals are on a case by case basis• Simple non-exclusive frame agreements•

B

C

EMS Partner Program

Education Management Solutions, Inc. 440 Creamery Way, Suite 100, Exton, PA 19341, USA | www.EMS-works.com 3

EMS Partner Program

EMS PARTNER PROGRAM BENEFITS PLANX = Included at no additional cost

Add on = May involve fees Need to define each level and how it works

N/A = Not Available

Strategic (A) VARs (B) Business partners (C )

Platinum Gold SilverSales

Account Management Dedicated Named Account team As available

Technical sales consultant Dedicated Named As available N/A

Partnership review Biannual Yearly As required N/A

Joint Business Planning & market strategy X Partner-led As available N/A

Defined rules of engagement X X X N/A

Co-sell program eligibility X X As required N/A

Pricing discount program (varies by volume and integration level)

X X X X

Demo licenses X At discount At discount At discount

Marketing Support and Tools

Market Development funds matching As approved As approved N/A N/A

Partner portal access X X X X

Subscription to EMS newsletter X X X X

EMS partner logo usage X X X X

Sales collateral Via partner portal Via partner portal Via partner portal Via partner portal

Jointly branded case study X X Evaluate by case Evaluate by case

Press release(s), approval required Evaluate by case Evaluate by case Evaluate by case Evaluate by case

Partner Advisory Council meetings By invitation By invitation X X

Annual partner summit Invited Invited Invited Invited

Sponsorship of EMS partner specific events Evaluate by case Evaluate by case Evaluate by case Evaluate by case

Support Resources

Support engineers, Partner specific team X X N/A N/A

Cases routed through global support back-bone

X X X X

Cases routed with priority queuing and robust service level agreement

X X N/A N/A

Access to support desk at EMS Add-On Add-On X X

Online case management through self managed global support backbone

X X X X

Online knowledge base access X X X X

24x7 severity, single incident coverage X X Add-On Add-On

Beta software programs By invitation By invitation N/A N/A

Product enhancement feedback Via a/c manager Via a/c manager N/A N/A

Partner Training

Customized on-site training X X X X X X Add-On Add-On

EMS e-learning Programs, including Webinars 4/year 4/year 4/year Add-On

Access to e-learning and qualification exam X X X X

Education Management Solutions, Inc. 440 Creamery Way, Suite 100, Exton, PA 19341, USA | www.EMS-works.com 4

EMS PARTNER PROGRAM ELIGIBILITy REquIREMENTS

X = Required of partners

Strategic (A) VARs (B) Business partners (C )

Platinum Gold SilverSales

Account manager or contact Dedicated Dedicated Dedicated Account Contact

Joint executive sponsorship X X As required N/A

Annual revenue requirements X X X X

Negotiated contract X X X X

Marketing Support and Tools

Lead referrals in EMS SalesForce CRM tool X X X N/A

Joint case study 2 per year 1 per year Desired N/A

EMS branding On hardware and collateral

On hardware and collateral

On hardware and collateral

On hardware and collateral

Listing and EMS branding on partner web site X X X X

Access to customer mailing list Twice annually Twice annually Once annually N/A

Marketing contact X X X X

Technical Support and Training

First level technical support X X X X

Application support core qualification/product

2 contacts (Minimum)

2 contacts (Minimum)

2 contacts (Minimum)

1 contact (Minimum)

Find Out More

Application:

Apply to become a Partner @ www.EMS-works.com/Partners/

EMS-Partner Agreement:

For more information about the EMS-Partner Agreement, contact Partner-info@EMS-works.com | +1 610-701-7002

EMS Partners Combining Strengths, Delivering Solutions

Education Management Solutions

EMS Partner Program

Education Management Solutions, Inc. 440 Creamery Way, Suite 100, Exton, PA 19341, USA | www.EMS-works.com 5