The Chiropractic Patient Empathy Map

Business Pros Webinar

The 6 Questions… Explained!

• What do they…• Think and feel?• See?• Hear?• Say and do?

• What are their pains?

• What do they gain from your product/service?

If a person is in pain…

What are the answers to those 6 questions?

If you knew…

• What would you do with those answers?

• How would you incorporate them into your conversations?

• How would you position yourself as an expert for people with those answers?

Let’s dive in…

What does a person in pain think and feel?

…pain is something I have to live with

If a medical doctor can’t help me, nobody can…

…pain killers are my only option

I’m drained and perpetually uncomfortable…

What does a person in pain see?

Everyone else is experiencing so much life has to

offer…

…my reflection in the mirror is old and weak

When I see myself I see nothing but a victim…

What does a person in pain hear?

“surgery is the only option…”

“…chiropractic is a lifetime commitment”

“chiropractic is expensive…”

What does a person in pain say and do?

“I will live with my chronic pain.”

“I need surgery for my pain”

“I need medicine for my pain”

“I can’t exercise because of my pain”

“Chiropractic will help for my pain and then I will be done”

So those are 4 of the questions…

• The full webinar will go over the rest of them, PLUS Empathy Maps for…• Families & Pediatrics• Athletes• Seniors

• Register on the Facebook page

Thanks!Email questions to bizpros@synduit.com