empathy map school-to-work transition

Empathy Map and Problem Statement

to redesign the school-to-work transition

Design Thinking Action Lab

Aug 2013 Maite Ibarretxe, PhD

martes, 6 de agosto de 13

Design Challenge

School-to-work

transition for a

recent grad + MBA

inSpain

Say Think SAY

Do Feel

- I have study for nothing- I have no choice in Spain- I will have to go abroad

- Go to China, LatinAmerica, Germany

- I speak only intermediate English

-Spain’s perspective looks horrible

- look upset- the body was curved

- the voice sounded quiet- the eyes where lost

- They think their situation is like 50 years ago, when many

spaniards emigrate- They think the situation

is unjust for them being well prepared

-

- They feelunhappy

and are anxious about their future


Problem Statement

needs a way to because

Stakeholder Need Insight

A young enthusiastic business grad and MBA

from a spanish University

Boost languages learning to reinvent his life/work project outside Spain

There are plenty of good working options in Asia,

Middle East, Latin America and Germany



Design Thinking Action Lab

Aug 2013 Maite Ibarretxe, PhD

Thanks


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empathy map school-to-work transition

Education