Richard AdamsPart 1 – Media

@dickyadams 2014

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn”Alvin Toffler, Future Shock

Death of the machine age – Birth of the computer age

Death of the machine age – Birth of the computer age Computing and connectivity are disrupting the role of the organs of

state Globalization the rise of big corporations and the fall of trade walls

are creating a new economy

Changing World

4

The second economy

Machine-to-machine technologies are technologies that allow both wireless and wired systems to communicate with other devices of the same ability. As the abilities of machines increase in terms of speed, processing power and connectivity, they are fuelling the growth of the “second economy” a computer-intensive part of the economy that is largely hidden to both organizations and consumers. McKinsey Quarterly article by W. Brian Arthur “The Second Economy”.

The new economics of

money 

New ways to pay - digital “currencies” including Bitcoin, crowdfunding, loyalty points and Amazon coins, digital wallets, which are increasingly competing with traditional sources of currency and funding. H (Source: CNET)

The social economy 

In July 2012 McKinsey Global Institute released a report showing that only a small portion of the potential value of social technologies has been tapped so far as the real power of these technologies is only just beginning to be understood. In the four industries (consumer packaged goods, consumer financial services, professional services, and advanced manufacturing) analyzed in the report McKinsey suggests that US$ 900 billion – 1.3 trillion untapped value creation potential could be unlocked by social technologies.

Mobile economy

There will be more mobile subscriptions than people in the world by the end of next year (Source: BBC)Businesses can now exist and grow entirely via mobile.

Big Data/Big Analytics

A study from Centre for Economics and Business Research (CEBR) estimates the value of big data to the UK economy alone could be £216 billion and 58,000 jobs in the next 5 years. 

Security

A U.S. Government Accountability Office report published in February 2013 cites a 782% increase in the number of reported security breaches of federal agencies between 2006 and 2012.

“Internet of Things”

cv

Weara

ble

Tech

Busi

ness

3.0

Pred

ictive

/ Big

Dat

a

Marco

mm

seC

RM

Partners

CM

O

CIO

/IT

Digital Artefacts, platforms, Systems

Internal systems External customer facing systems

Products aligned to be able to

identify ripple

effect of changes on other artefacts

and systems

Crowd

Social Layer

Partners

Web

Wearable Tech Professional

New Customers

Existing Customers

Help and Support

Build/Launch

Cloud/Stack

Product Managers

JV/IP Layer

Prod Dev

Insight

Data

Business Needs

USER

Changing Roles

Complexity

Super fast audience response and approval

Effects on Media

Binging

Extended Live Events

Social Good Events

Information /

Reporting

Rapid Iteration of products/

product portfolio

New product and service categories

Working in the Media

50+ years of work

Economic instability

Lack of consensus

Rapid skills change

Constant contracting

Automation, first manual jobs and now professional

jobs

Globalization/ migration

Democratic tech and

connectivityMaker Culture

Q: Ever wondered why there are so many start-ups and micro businesses at the moment in media?A: Because they can!

EMERGENCE OF THE ARTISAN TECHNOLOGIST

PORTFOLIO CAREER/MULTIPLE MEDIA

RE EMERGENCE OF THE ARTISAN

SkillsBroad and deep core education

Ability to search, verify and filterPresentation, Pitching, Working with people

Ability to think laterallyMindset of constant enquiry

Continuing learning – Constant reskillingMentoring and GuidanceConstant Connections

Intelligence, Intelligence, Intelligence

Personal Branding

Effects on Content

Links• http://en.wikipedia.org/wiki/List_of_most_viewe

d_YouTube_videos

• http://www.statista.com/statistics/290404/millennials-popular-youtube-video-categories-male/

• http://vidstatsx.com/youtube-top-100-most-viewed

• http://www.statista.com/statistics/277758/most-popular-youtube-channels-ranked-by-subscribers/

• http://www.businessnewsdaily.com/4646-3d-printing-companies.html

• http://www.fastcompany.com/3026321/most-innovative-companies-2014/the-worlds-top-10-most-innovative-companies-in-social-media

• Smartest Companies http://www2.technologyreview.com/tr50/2014/

• http://evelyn-interactive.searchingforabby.com/

• http://www.starwarsuncut.com/newhope

• http://www.lizziebennet.com/

• http://www.youtube.com/watch?v=p4diJ-S3O3w

• http://www.thehiddenpark.com/

• http://lanceweiler.com/

• http://www.startrekcontinues.com/

LinksV&A history of Computer Art

http://www.vam.ac.uk/content/articles/a/computer-art-history/

La Historia de la Animacion Abstracta

http://www.youtube.com/watch?v=s8oZ4KE8868

Ivan Sutherland's Sketchpad

http://www.youtube.com/watch?v=mOZqRJzE8xg

1969 Interactive Art Objects

http://www.youtube.com/watch?v=VT-Eyybajfo

John Whitney-Permutations (1966)

http://www.youtube.com/watch?v=BzB31mD4NmA

Future Canvas - iPad Interactive Art

http://www.youtube.com/watch?v=ehf8o-n23L4&NR=1&feature=endscreen

Live Painting Final Output 720-1.mov

http://www.youtube.com/watch?feature=endscreen&v=jqudpXWVK0M&NR=1

From Data to Digital Art: Animating Air Traffic, Texting and Thom Yorke

http://www.youtube.com/watch?v=-SETcTrdcU4

Kinect for Xbox 360 Interactive Art Installation by Seeper featuring Sylvie va

http://www.youtube.com/watch?v=bHG50Z5gQZE

Eye-tracking Interactive Art

http://www.youtube.com/watch?v=UCHthmDTbyU

ACCESS - an interactive art installation by Marie Sester

http://www.youtube.com/watch?v=678EaXPekFo

Interactive art with wooden mirrors - The wooden mirror (1/4)

http://www.youtube.com/watch?v=BZysu9QcceM

Life Lights Interactive Art by Morgan Rauscher & Miles Thorogood

http://www.youtube.com/watch?v=dMiAlkGWDyQ

Color Gun - Interactive Art Project

http://www.youtube.com/watch?v=iBVsIf1XxZ8

LIQUID SPACE 6.0 Interactive art by Daan Roosegaarde in Japan

http://www.youtube.com/watch?v=NBowlRsyjnE

Face-Scrambling Interactive Artwork

http://www.youtube.com/watch?v=9dh2ghiwJW0

Century of Light : Early Interactive Sculpture

http://www.youtube.com/watch?v=98-NyYN7CMc

Locative Painting, by Martha Gabriel - Interactive Locative Art presented 

http://www.youtube.com/watch?v=a0UYuUU5CMA

[ Stories of a Cell Phone ]

http://www.youtube.com/watch?v=u99dDTQIsMY

Secret Passions - William Latham

http://www.youtube.com/watch?v=AN6ngsckRZs

LinksVan Gogh Starry Night Interactive Animation (music by Gig

McKell)

http://www.youtube.com/watch?v=91mSLGOfH2E

Mobile Phone Concert: Artist Interview

http://www.youtube.com/watch?v=N3IhQKRob9g

Multi Touch Music Wall

http://www.youtube.com/watch?v=-qmmdGonQW4

Generative music in Supercollider & Processing

http://www.youtube.com/watch?v=rMbcqv8rxnA

Generative Music in the Blues Scale using AudioCubes and

Ableton Operator

http://www.youtube.com/watch?v=3Cty3inVBbo

Generative Music - Cellular automata and blip blops

http://www.youtube.com/watch?v=rYjevNIJztw

Thanks

Pitching WorkshopPart 2

Pitching using N-A-B-CN for Need. N is the most important factor in the method. An idea without a practical need for it remains just what it is: a good idea and nothing more.

A for Approach. A is usually a point of departure for most activities, but with the NABC method, A always comes after N.

B for Benefit. B stands for the innovative elements of an idea, in other words that which constitutes its uniqueness.

C for Competition. C stands for  a study of the competition existing in the area concerned. C is often mistaken for N. C, however, focuses on the reality within which a concept has to function.

NABC focuses on the importance of an idea rather than on whether it is interesting. An interesting idea is good, but not good enough. 

Use the following guidelines for your pitch:Hook   24 secs

• You need to grab your listener’s attention – like storytelling

Need  1 min 36 secs

• A description of the need you are covering and for whom

Approach  4 min• Description of your proposition.  • Explain the relevance of your idea.• What is innovative or unique about your project?

Benefit   48 secs

• What are the benefits gained by using your concept?

Competition   48 secs• How does your project stand out compared to other similar projects?• Are there risk factors involved? • Does your project take them into account

Rounding off  24 secs

• A  summing up of all   the important points

Considerations• Your proposition should be embedded in a concrete need which has not been met as yet. Discover who your

main users are and pay them a visit. If, for example, your idea is an ecologic playground, it would make sense to visit some of your city’s playgrounds and discuss your proposition with both the children and their parents.

• You should mention what is unique about your proposition. Instead of comparing your project to other similar projects, you should concentrate on describing how your project actually differs from the others. For example, how is an ecologic playground different from other playgrounds?

• You should describe the value of your proposition. Focus on all the advantages of your propostion, and not on its setbacks.

• You should consider the risk factors and the advantages. It is important to convince the listeners that your approach is comprehensive and has taken into consideration potential problems. At this point one could undertake a swot-analysis. If the weaknesses of your proposition outnumber the advantages, you should then scrap the idea and find another one.

• Clarity and precision are important both in the pitch and the development phase. Do not use too much time on the various phases. Make sure the presentation is dynamic. You can always go back to a phase.

• You may use pictures, draw on a flip-over or use power point. Make sure not to use more than 5 slides. Pictures often say more than words especially in a time-limited situation. It also breaks the monotony of a presentation and (re)captures the attention of the listeners.

• You should practise.  Use colleagues, spouses, or the dog (! )– anyone who will listen for 8 minutes.

• You should consider your target audience.