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EMERGING MARKETS MOBILE AD SPENDING IN INDONESIA 2013 2014 2015 2016 2017 2018 $12 $43 $323 $743 $1487 $129 SOURCE: STATISTA 2017, IDC 2017, EMARKETER, APPLIFT RESEARCH SOURCES: EMARKETER, SEPTEMBER 2017 SHARE OF POPULATION IN INDONESIA THAT USE SMARTPHONES 2015 17.0 % 2016 20.6% 2017 23.7% 2020* 29.9 % MOST POPULAR SMARTPHONE BRANDS SAMSUNG OTHERS OPPO ASUS LENOVO 6% 8% 32% 26 % 17% CPI INDEX 43.7 % 42.7 % (*Note: indexed values of BR are based in comparison to other countries in LATAM) CONVERSION RATES* 69.0 % 64.0 % POPULAR CATEGORY OF DEVICES BY SCREEN SIZE (PHONES, TABLETS) (IN MILLION DOLLARS) SOCIAL & CHAT APP E-COMMERCE GAMING ENTERTAINMENT ON DEMAND SERVICES TOP VERTICALS KEY DRIVERS OF GROWTH • Internet speed • Smartphone Penetration • Awareness of How Mobile Ad Tech works 4.7” INCH 4” INCH 4.5” INCH INDONESIA

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Page 1: EMERGING MARKETS INDONESIA · emerging markets mobile ad spending in indonesia 2013 2014 2015 2016 2017 2018 $12 $43 $323 $743 $1487 $129 source: statista 2017, idc 2017, emarketer,

EMERGING MARKETS

MOBILE AD SPENDING IN INDONESIA

2013 2014 2015 2016 2017 2018

$12 $43$323

$743

$1487

$129

SOURCE: STATISTA 2017, IDC 2017, EMARKETER, APPLIFT RESEARCH

SOURCES: EMARKETER, SEPTEMBER 2017

SHARE OF POPULATION ININDONESIA THAT USE SMARTPHONES2015

17.0%2016

20.6%2017

23.7%2020*29.9%

MOST POPULARSMARTPHONE BRANDS

SAMSUNG OTHERSOPPO ASUSLENOVO

6%8%

32%

26%

17%

CPI INDEX43.7 %

42.7 %(*Note: indexed values of BR are based in comparison to other countries in LATAM)

CONVERSION RATES*69.0 %

64.0 %

POPULAR CATEGORY OF DEVICES BY SCREEN SIZE (PHONES, TABLETS)

(IN MILLION DOLLARS)

SOCIAL & CHAT APP E-COMMERCE GAMING

ENTERTAINMENT ON DEMANDSERVICES

TOP VERTICALS KEY DRIVERS OF GROWTH• Internet speed• Smartphone Penetration • Awareness of How Mobile Ad Tech works

4.7”INCH 4”

INCH

4.5”INCH

INDONESIA

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