emarsys we transfer presentation

9
emarsys for WeTransfer.com Email SMTP relay and deliverability services

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Page 1: Emarsys   we transfer presentation

emarsys for WeTransfer.com

Email SMTP relay and deliverability services

Page 2: Emarsys   we transfer presentation

About emarsys

• An Experienced Partner- With over a decade of established experience delivering over 50 billion emails a year to our global client base

• Global Approach- More than 1000 international brands and agencies rely on emarsys

• Real Proactive Client Services and Account Management • Secure Cloud Platform – Independent ISO27001

accreditation for Data Centers and Offices• Deliverability – Emarsys is the only ESP to own and operate

its own deliverability platform www.deliverywatch.com

• Focused on Technology - Over 35% of our revenue goes back into R&D; over double that of our nearest competitors.

Page 3: Emarsys   we transfer presentation

Selected Clients

Page 4: Emarsys   we transfer presentation

SMTP Relay of messages

DeliveryWatch inbox monitoring of transactional

and marketing messages

Creative testing and deliverability assurance

Set-up & configuration – project management

and integration actions

Technology Solution

Page 5: Emarsys   we transfer presentation

SMTP Relay through emarsys Mail Servers with Delivery Watch inbox monitoring

Daily or Hourly Export of Bounce Files via dedicated SFTP service in configurable format

Domain configuration – Sending Domains, SenderID, DKIM, DomainKeys, Link Domains

Technology Solution (Example Siebel integration)

Page 6: Emarsys   we transfer presentation

• Outbound and inbound email gateway functionality in strict compliance with internet mail standards. It is committed to ensuring sender accountability. emarsys Mail Relay uses only local source IP addresses and provides fully compliant received header information.

• Specialized server infrastructure for processing millions of transactional and permission-based mass emails per hour.

• Redundant Internet backbone connectivity with a bandwidth of 1 Gbit for sending large email volumes

• Automated stamping and sending of messages as required by the Sender ID and DomainKeys specifications (including cryptographic signatures, header insertion and protocol extensions)

• "Guaranteed Authentic" mode – messages are verified for compliance with authentication specifications prior to delivery.

• Granular control of delivery volume parameters for each recipient domain, including: number of simultaneous connections, number of messages per connection, number of delivery attempts per period, retry period and bounce period, improving the percent of messages that reach your recipients through intelligent delivery.

Technology Solution: emarsys Relay

Page 7: Emarsys   we transfer presentation

Technical:

1. Specify IP Addresses

2. Specify Sending Domains to be used.

3. Load balancing (setup and testing)

Deliverability:

1. Data qualification (age, de-duplication and cleanliness)

2. Database maintenance (how data is handled after campaigns)

3. Complaint handling - Current process / Required Process.

4. Unique IDs and catchall addresses.

5. Domain distribution and email streams across different markets.

6. Email Deliverability Seeding.

Technology Integration

Page 8: Emarsys   we transfer presentation

Day-to-Day account management; description of services and support

Weekly Deliverability Reports; description of content and feedback

Monthly Account Management Reports; description of content, action points and ongoing consultancy

Additional Services; description of additional account management services (bespoke development, consultancy, workshops and training days)

Project Management & regional roll out points

Account Management - example

Page 9: Emarsys   we transfer presentation

Global Inbox Deliverability Monitoring