emarketing and ecommerce opportunities

7/28/2019 eMarketing and eCommerce Opportunities

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APROJECT REPORT

ON

MARKET POTENTIAL SURVEY FOR

E-MARKETING AND E-COMMERCE IN BARAMATICITY AREA

AT

DEORE CONSULTANCY SERVICES, PUNE

BY

HEMANT L. PADALKAR

B. Com

GUIDED BY

Prof. S. B. PAWARB.E. (Mech), MBA

SUBMITTED TO

"UNIVERSITY OF PUNE"

IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF THE DEGREE OF MASTER OF

BUSINESS ADMINISTRATION (MBA)

THROUGH

S.V.P.M.S INSTITUTE OF MANAGEMENT

MALEGAON (BK), BARAMATI

(YEAR: 2010-2012)


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Acknowledgement

A journey starts with a single step. It is my great pleasure and proud to be able to

complete and present this project report on Market potential survey for E-Marketing and

E-Commerce in Baramati city area within the given span of time. The completion of this

project work is an important beginning and a milestone in my professional life and the

completion of the same was possible only with the inspiring and valuable guidance, co-

operation and united support rendered to me by. Mr. Ankush Deore, Director, Deore

Consultancy Services Pvt. Ltd. Pune, Miss Ashwini Pilangwad and my other colleagues at

Deore Consultancy Services. Not only did they guided me in this project, but also taught me

the basic practical skills required to be a good manager. I am deeply indebted and thankful to

them for their valuable support and guidance.

I would like to thankDr. S.S. Jadhav, Director, S.V.P.M.s Institute of Management,

for his valuable support and having faith in me. I am also thankful to my project guide

Prof. S. B. Pawar for his time to time guidance and valuable suggestions he has given

throughout the project work. I also want to thankProf. Neelkanth Dhone for his continuous

support and motivation. It would be unfair if I forget my friends and family members who

have always encouraged me to carry on my project with the great zeal and undisturbed work

that helped me to concentrate on the given work to complete it within the stipulated period.

I express my sincere thanks to all of those who supported me directly or indirectly in

carrying out this project.

I would also like to thanks all the respondents for giving me their precious time and

relevant information and experience that I required, without which this project would have

been a different story.

HEMANT LAXMAN PADALKAR


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DECLARATION

I, the undersigned hereby declare that the Project Report entitled Market

potential survey for E-Marketing and E-Commerce in Baramati city area

written and submitted by me to the University of Pune, Pune in partial fulfillment of

the requirements for the award of degree of Master of Business Administration under

the guidance ofProf. S. B. Pawar is my original work and conclusion drawn therein

are based on material collected by myself.

Place:

Date: HEMANT LAXMAN PADALKAR


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CERTIFICATE

TO WHOM SO EVER IT MAY CONCERN

This is to certify that HEMANT PADALKAR is a bonafide student of

S.V.P.Ms INSTITUTE OF MANAGEMENT. He has successfully carried out his

summer project titled MARKET POTENTIAL SURVEY FOR E-MARKETING

AND E-COMMERCE IN BARAMATI CITY AREA AT DEORE

CONSULTANCY SERVICES, PUNE in the partial fulfillment of Master of

Business Administration course of University of Pune (2011 - 2012).

He has worked under our guidance and direction. His work is found to be

good and complete in all respect. During the period we found him hardworking,

sincere and loyal. We wish him all the best for future.

PROF. S. B. PAWAR DR. S.S. JADHAV

(PROJECT GUIDE) (DIRECTOR)


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INDEX

SR.NO. PARTICULARS PAGE NO.

I Introduction 120

1.1 Theoretical background 717

1.2 Market segmentation 1819

1.3 Scope 2020

II Company Profile 2130

2.1 Product Profile 2630

III Objectives 3131

IV Research Methodology 3236

V Data Analysis 3746

5.1 Current Statistics 3738

5.2 Data Analysis and Interpretation 3946

VI Findings 4748

VII Suggestions 4949

VIII Conclusion 5050

IX Bibliography 5152

X Annexure 5357


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List of tables


1Internet Users in the world as on March 31st

201137

2World Internet Penetration Rates as on March

31st

201137

3 India Internet Usage and Population Statistics 38

4

Distribution of companies based on type of

business 39

5Distribution of companies based on annual

turnover40

6Distribution of companies based on operating

area41

7Distribution of companies based on owning of a

website42

8

Distribution of companies based on awareness

about E-Marketing and E-Commerce43

9

Distribution based successful online / credit card

transactions carried by an indivisual

44

10

Distribution based on companies selling their

products online45

11Distribution based on willingness of companies

to sale their products online46


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List of figures


1Percentage of Internet Users in the world as on

March 31st 201137

2World Internet Penetration Rates as on March

31st

201137

3 India Internet Usage and Population Statistics 38

4

Distribution of companies based on type of

business 39

5Distribution of companies based on annual

turnover40

6Distribution of companies based on operating

area41

7Distribution of companies based on owning of a

website42

8

Distribution of companies based on awareness

about E-Marketing and E-Commerce43

9

Distribution based successful online / credit card


44

10

Distribution based on companies selling their

products online45

11Distribution based on willingness of companies

to sale their products online46


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I

Introduction


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1

Introduction

There is no doubt about it the Internet has changed the world we live

in. Never before has it been so easy to access information, communicate with

people all over the globe and share articles, videos, photos and all manner of

media.

The Internet has led to an increasingly connected environment, and the

growth of Internet usage has resulted in declining distribution of traditional

media: television, radio, newspapers and magazines. Marketing in this

connected environment and using that connectivity to market is E-Marketing.

E-Marketing embraces a wide range of strategies, but what underpins

successful E-Marketing is a user-centric and cohesive approach to these

strategies.

Marketing is about conversations, and the Internet has become a hub of

conversations. The connected nature of the Internet allows us to follow and

track these conversations, and provides entry points for all parties.

The increasing use of Internet has forced organizations to enhance their

operations online. Internet subscribers in India have already crossed over 100

million internet user base (of which 40 million people in India access the

Internet from work, 30 million from Cafes, 12.32 million households have a

broadband connection installed), and another 40 million Internet users in India

access internet through their mobile phones. The IT industry is expecting


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internet penetration rate to increase from the current rate of 6.9%, which shows

that their lies a bright future for the e-marketing and E-Commerce firms.

Advances in telecommunications and computer technologies in recent

years have made computer networks an integral part of the economic

infrastructure. More and more companies are facilitating transactions over web.

There has been tremendous competition to target each and every computer

owner who is connected to the Web. Although business-to-business

transactions play an important part in E-Commerce market, a share of E-

Commerce revenues in India is generated from business to consumer

transactions. E-Commerce provides multiple benefits to the consumers in form

of availability of goods at lower cost, wider choice and saves time. People can

buy goods with a click of mouse button without moving out of their house or

office. Most experts believe that overall E-Commerce will increase

exponentially in coming years. Business to business transactions will represent

the largest revenue but online retailing will also enjoy a drastic growth. Online

businesses like financial services, travel, entertainment, and groceries are all

likely to grow.

For developing countries like India, E-Commerce offers considerable

opportunity. It is believed that low cost of personal computers, a growing

installed base for Internet users will help fuel E-Commerce growth in India.

According to a McKinsey-Nasscom report by the year 2012, E-Commerce

transactions in India are expected to reach $150 billion. Indian middle class of

288 million people is equal to the entire U.S. consumer base. This makes India


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a real attractive market for e-commerce. There has been a rise in the number of

companies taking up E-Commerce in the recent past. Major Indian portal sites

have also shifted towards E-Commerce instead of depending on advertising

revenue. Many sites are now selling a diverse range of products and services

from flowers, greeting cards, and movie tickets to groceries, electronic gadgets,

and computers. With stock exchanges coming online the time for true E-

Commerce in India has finally arrived.

There are many challenges faced by E-Commerce sites in India. The

relatively small credit card population and lack of awareness among general

public create a variety of payment challenges. Delivery of goods to consumer

by couriers and postal services is not very reliable in smaller cities, towns and

rural areas. However, many Indian Banks have put the Internet banking

facilities in place for the upcoming E-Commerce market. The speed post and

courier system has also improved tremendously in recent years. Modern

computer technology like secured socket layer (SSL) helps to protect against

payment fraud, and to share information with suppliers and business partners.

With further improvement in payment and delivery system it is expected that

India will soon become a major player in the E-Commerce market.

While many companies, organizations, and communities in India are

beginning to take advantage of the potential of E-Commerce, critical

challenges remain to be overcome before E-Commerce would become an asset

for common people.


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Organizations are starting to provide E-Commerce facilities like B2B,

B2C etc. to create value for their customers and to increase their competitive

edge in face of a fierce competition. There have been ballooning growths in

online retailers in past few years websites such as flipkart.com, infibeam.com

and ebay.in have seen phenomenal success in past few years.

Consumers, on the other hand change rapidly from one website to other

as it very easy to find best deals online on different websites and all it takes is a

click on a link and you can visit a competitors website which may offer more

attractive deals for products you are looking for, also there are other reasons for

losing consumers like effectiveness and friendliness of a website, logical

flow, webpage loading times, graphics, security feature, browser compatibility

and finally professional look.

Many new technologies like Near field communication, or NFC, allows

for simplified transactions, data exchange, and connections with a touch. It is

anticipated to become a widely used system for making payments by

Smartphone.

With help of many payment options like - cash on delivery (COD), use

of credit cards, debit cards, credit cards with EMI facility, netbanking/ bank

transfer, mobile/ cash cards it has become very easy to shop for anything

online. As all retailers online provide strict security for all products, they

mostly provide guaranties such as 7 days return, no questions asked policy,

in transit insurance, etc., it has become more secure to shop online.


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With increase of integration of logistics with online retail business, it

has decrease the lag time between placing of order and delivery of product.

Nowadays products are delivered within days to the customer as oppose to

weeks previously. All the E-Commerce business have integrated and

streamlined their business activity with logistics which provides both pickup

and drop facilities and hence decrease lag time.

E-Commerce and E-Marketing has lot of potential in India, only

hindrance is the ambiguity in minds of both customer and retailers. There has

been little or no awareness about these mediums and hence traditional

businesses shy away from getting involved in online trading. Same goes for the

consumers - general public is still scared to do transactions online. Almost all

banks offer some form of security/ protection for online transactions which in

turn has made hacking and online fraud impossible. Security measures such as

requirement of a passcode (sent only to registered mobile of account holder) for

completion of a transaction has made it impossible to complete transaction

without this pass code.

With increasing no. of broadband users and recent entry of 3G in India

there is going to be ballooning growth of internet users, all of which can be

prospective customers for any kind of online business. It has become more

economical for new entrepreneurs to start new ventures online due to low

capital requirements. Anybody with little knowledge of internet can start

selling online. Websites such as eBay provide you with all required facilities

and tools to setup your shop online without you having to know anything about


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coding etc., everything is automated right from the point of placing of an order

to the time it is delivered to the customer.

E-Commerce in India still has huge untapped potential & will continue

to grow robustly. There are multinational companies like amazon.com coming

to India from abroad as they want to expand their market beyond their local

country, and they are looking to tap into the potential of Indian market. People

are getting more and more web savvy when it comes to cell phones. We will

see the integration of E-Commerce with other technologies out there such as

social networks which will play a major role in the E-Commerce world. Social

networks such as facebook can influence the popularity of a product.

Looking at the near future, E-Commerce will become an industrial

revolution in India. I have been an avid online shopper since 2004, when I got

my first savings account with net banking facility from Axis Bank. I have

shopped from numerous website and had experienced both positive and

negative aspects of online shopping. I wanted to know both consumers and

retailers opinions about E-Commerce and E-Marketing and wanted to find out

about public awareness and willingness to shop/ sale online and hence chose E-

Marketing and E-Commerce as subject for my project.


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1.1

Theoretical

Background


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E-Marketing

Definition and scope:

Internet marketing or E-Marketing is a component of electronic

commerce. Internet marketing is also referred to as Online Marketing. E-

Marketing can sometimes include information management, public relations,

customer service, and sales. Recently E-Commerce and E-Marketing have

become popular due to increase in widespread availability of internet services.

E-Marketing is nothing but the use of information technology for

creating, communicating, and delivering value to the customer, and also for

managing customer relationship such as it benefits the organization and its

shareholders. To put it more simply - E-Marketing is application of information

technology on traditional marketing.

E-Marketing affects traditional marketing in two ways:

1) It increases efficiency and effectiveness in traditional marketingfunctions.

2) The technology of E-Marketing transforms many marketing strategieswhich results in new business models that add customer value and/or

increase company profitability.

Rapid growth of the internet and the subsequent bursting of the DOT

COM bubble coupled with mainstreaming of the internet and related

technologies created todays climate for marketing convergence.

Comprehensive integration of E-Marketing and traditional marketing allowed


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creating seamless strategies and tactics. Many digital technologies such as the

mobile phone also converged with the digital camera and personal digital

association (PDA). Convergence is an important theme for e-marketing.

How does e-marketing relate to business?

E-Business is the continuous optimization of firms business activities

through digital technology. E-Business involves attracting and retaining the

right customers and business partners. It integrates business processes, such as

product buying and selling. It includes digital communication, E-Commerce

and online research, and it is used by every business discipline. E-Commerce is

the subset of eBusiness which focuses on transactions. E-Marketing is only one

part of an organizations eBusiness activities.

Business models:

Internet marketing is associated with several business models. The main

models include

Business-to-Business (B2B) Business-to-Consumer (B2C). Peer-to-Peer (P2P)

B2B consists of companies doing business with each other, whereas

B2C involves companies selling directly to the end consumer. B2C model was

first to emerge when Internet marketing started, B2B transactions were more

complex and came about later. The third less common business model is peer-

to-peer (P2P) in this model individuals exchange goods between themselves.


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Benefits of e-marketing:

E-Marketing gives businesses of any size access to the mass market at

an affordable price, and unlike TV or print advertising it allows truly

personalized/ targeted marketing. Specific benefits of E-Marketing include:

Global reach - A website can reach anyone in the world who hasInternet access. This allows you to find new markets and compete

globally.

Lower cost - A properly planned and effectively targeted E-Marketingcampaign can reach the right customers at a much lower cost than

traditional marketing methods. Also investment needed to start an E-

Commerce business is far less compared to traditional business.

Traceable, measurable results email or banner advertising makes iteasier to trace how effective a campaign has been. It is possible to obtain

detailed information about customers responses to an advertisement or

how many times an advertisement has been clicked. It is even possible

to know how many times the mouse cursor hovered in and out of an

advertisement.

24x7 marketing Having an E-Commerce website or putting anadvertisement online makes it possible for prospective customers to find

out about products and buy products from a website 24 hours a day and

7 days a week even when shops are closed. This gives the customer

freedom of shopping any time he desires.


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Personalization - If customer database is linked to a website it ispossible that whenever a returning customer visits the website a

customer specific targeted offer is displayed to that customer which can

be based on past shopping data stored on the website servers. The more

the customer buys the customers profile is refined and it is possible to

target offers more effectively to that customer.

One-to-one marketing - E-Marketing make it possible for companies toapproach people who want to know about companys products and

services instantly. For example, many people take mobile phones and

PDAs wherever they go; combine this with the personalized aspect of E-

Marketing this makes it possible to create very powerful, targeted

campaigns.

More interesting campaigns - E-Marketing lets companies to createinteractive campaigns using music, graphics, animation and videos. An

advertisement can be in any form like a game, quiz, animated banner or

in general anything that can attract or generate customers interest in the

product.

Better conversion rate - If a company has a website it is possible for acustomer to purchase any of the companys products by click a few links

on the website which is unlike any other media which requires people to

get up and make a phone call or post a letter or go to a shop and spend

hours browsing and searching for a particular product. E-Marketing is

seamless.


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Pay per click

Pay Per Click (PPC) is the hottest medium of online marketing today

and is likely to be strengthen in future. With growing popularity and the ease of

PPC, it can be regarded as a simple and effective way of Internet marketing

through which a company can reach a targeted market very fast in order to

generate more business leads and increase sales of the companys products and

services very easily.

PPC advertising needs a good planning which can help a company to

target product specific customers. Good planning is needed to generate

effective keywords so as to match with customers entered keyword about

companys products or services.

Another fact about PPC is that many advertisers are prohibited from

bidding on keywords since their ads click through rates are very low, but it

should be noted that that there are thousands of companies offering the same

product and services and are paying high for each click, so time will come,

when a companys ad will be removed due to its low ad click through rate,

therefore a company must focus on the way competitors are presenting

themselves and should be prepared to prove best among all. Company must

plan and generate unique and sophisticated keywords instead of common

terms, and also create an ad campaign strategy so as to represent its products.

In contrast to organic search engine listing, Pay Per Click does not

require extensive content management and link building campaigns, but it


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should be kept in mind that sites landing page must contain all the information

that are needed to convince potential consumers.

Benefits of Pay Per Click Campaign:

It is the cost effective method of campaigning for business, products andservices.

Company can choose minimum bid on keywords. Company will be linked only to targeted and potential buyers who are

actively searching for its products thus gaining accuracy in business.

It is a fast and easy medium of advertising for all kind of business asthere is probability of new prospective customers viewing the ad as soon

as the ad campaign is approved to go live.

Company can guide visitors to relevant page so as to significantlyimproving their purchasing experience and making them more

inquisitive.

Thorough campaign report on daily, weekly or monthly basis a companycan effectively know about the progress of their campaign by just

logging into their account.


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E-commerce

Electronic commerce, commonly known as E-Commerce, eCommerce

or e-comm, refers to the buying and selling of products or services over

electronic systems such as the Internet and other computer networks. However,

the term may refer to more than just buying and selling products online. It also

includes the entire online process of developing, marketing, selling, delivering,

servicing and paying for products and services. The amount of trade conducted

electronically has grown extraordinarily with widespread Internet usage. The

use of commerce is conducted in this way, spurring and drawing on

innovations in electronic funds transfer, supply chain management, Internet

marketing, online transaction processing, electronic data interchange (EDI),

inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web at least at

one point in the transaction's life-cycle, although it may encompass a wider

range of technologies such as e-mail, mobile devices and telephones as well.

A large percentage of electronic commerce is conducted entirely in

electronic form for virtual items such as access to premium content on a

website, but mostly electronic commerce involves the transportation of

physical items in some way. Online retailers are sometimes known as e-tailers

and online retail is sometimes known as e-tail. Almost all big retailers are now

electronically present on the World Wide Web.

Electronic commerce that takes place between businesses is referred to

as business-to-business or B2B. B2B can be open to all interested parties (e.g.


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commodity exchange) or limited to specific, pre-qualified participants (private

electronic market). Electronic commerce that takes place between businesses

and consumers, on the other hand, is referred to as business-to-consumer or

B2C. This is the type of electronic commerce conducted by companies such as

Amazon.com. Online shopping is a form of electronic commerce where the

buyer is directly online to the seller's computer usually via the internet. There is

no intermediary service involved. The sale or purchase transaction is completed

electronically and interactively in real-time such as in Amazon.com for new

books. However in some cases, an intermediary may be present in a sale or

purchase transaction such as the transactions on eBay.com.

Electronic commerce is generally considered to be the sales aspect of e-

business. It also consists of the exchange of data to facilitate the financing and

payment aspects of business transactions.


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Security concerns:

For both companies and consumers that participate in online business,

security concerns are very important. Many consumers are hesitant to buy

items over the Internet because they do not trust that their personal information

will remain safe. Recently some companies that do business online have been

caught giving away or selling information like credit card no. of their

customers. Several of these companies have guarantees on their websites

claiming that customer information will be private. By selling customer

information these companies are breaking their own publicized policy. Some

companies that buy customer information offer the option for individuals to

have their information removed from the database (known as opting out).

However, many customers are unaware that their information is being shared

and are unable to stop the transfer of their information between companies.

Security concerns are of great importance and online companies have

been working hard to create solutions. Encryption is one of the main methods

for dealing with privacy and security concerns on the Internet. Encryption is

defined as the conversion of data into a form called a cipher, this cipher cannot

be easily intercepted unless an individual is authorized by the program or

company that does the encryption. In general, the stronger the cipher, the better

protected the data is. However, the stronger the cipher, the more expensive

encryption becomes.


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1.2

Market

Segmentation


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Market Segmentation

Bases of segmentation:

It is widely thought in marketing that segmentation is an art, not a

science. The key task is to find the variable or variables that split the market

into actionable segments.

There are two types of segmentation variables:

1)Needs 2) ProfilersThe basic criterion for segmenting a market is customer needs. To find the

needs of customers in a market, it is necessary to undertake market research.

Profilers are the descriptive, measurable customer characteristics (such as

location, age, nationality, gender, income) that can be used to inform a

segmentation exercise.

The most common profilers used in customer segmentation include:

Geographic Region of the country

Urban or rural

Demographic Age, sex, family size Income, occupation, education

Religion, race, nationality


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Psychographic Social class Lifestyle type Personality type Behavioral Product usage - e.g. light, medium, heavy users Brand loyalty: none, medium, high Type of user (e.g. with meals, special occasions)Market segmentation is carried out on the basis of location or geographic

area; here area under considered is Baramati city and the industrial areas

present in the outskirts of city. For this project we have targeted most of the

small and medium scale industries (SMI) and the big shops of specific

categories which have differential products for sale and have the capacity to go

beyond the specific/ defined boundaries of the market segments.

Target Market

Before a business can increase its sales it has to know about prospective

customers for its products/services. Just an ideology that company will sell its

products/ services to anyone is a bit being vague.Business needs to zero in on a

specific segment that needs companys products or services to figure out the

target market and use market segmentation to narrow it down.


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1.3

Scope


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Scope of project

1) The project is carried out in the Baramati city and the industrial zones(MIDC) around it, so the data restricts to this segment only and the time

period in which the research was carried out was from 25th of May to

31st of July 2011.

2) This research is concerned only with E-Marketing and E-Commerceproducts and does not relate to or involve with any the other products

and services carried out by Deore Consultancy services.


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II

Company

Profile


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Company Overview

Deore consultancy services is a growing Information Technology

Consulting and Software Services company located at Pune, India. Company

provides IT services for increasing efficiency and enhancing productivity while

reducing operating costs of businesses. Companys expertise lies in identifying

customers business goals, choosing the most appropriate technology and

efficiently designing & developing solutions to maximize customers return on

investment. Customer centric approach helps the company to provide best

possible solution for range of services.

Deore Consultancy Services Pvt. Ltd. deals in the website design and

various web solutions and IT solutions including e-commerce. Following are

some of the services offered by Deore Consultancy Services Pvt. Ltd.:

Custom Application Development Web Solutions Enterprise Application Services System Integration IT Consulting IT Outsourcing


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Vision Statement

To achieve a highly efficient and effective sustainable world, with each

individual having equal opportunity to enjoy its valuable resources in peaceful

manner.

Mission Statement

To enhance efficiency and effectiveness of our customers businesses by

providing them with most excellent and innovative information technology

solutions.

Core Ideology

Core values:

1) Truth: Truthfulness in business (legal and ethical practices). We willconduct our business fairly with honesty and transparency.

2) Customer is at the highest priority. We shall strive for utmost customersatisfaction and delight.

3) Quest for innovation and creativity. We shall consistently strive forcreativity and innovation in our organization.

Core purpose:

Company core purpose is the attainment of sustainable world.


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Corporate overview

The corporate governance structure specifies distribution of rights

and responsibilities among different members in the corporation, such as, the

board, managers, shareholders and other stakeholders, and spells out the rules

and procedures for making decisions on corporate affairs. By doing this, it also

provides the structure through which the companys objectives are set, this

means to attain objectives and monitor performance. This section details our

board of directors in corporate structure.

Currently, founder director Mr. Ankush Deore and Ms Kalyani Joshi

constitute the board of Deore consultancy services. Company is in process of

selecting eligible professionals for its board of directors as well as board of

advisory positions.

Matrix organization:


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Company follows matrix organization structures. Matrix organization

structure at DCS ensures that the project manager gets maximum autonomy

and authority for taking project related decisions which is key requirement for

the successful completion of the project.

Brief history

Deore consultancy services is a growing company in the search

for ways to make a difference in the world economy. Mr Ankush Deore,

chairman and founder director of the company started evaluating different

entrepreneurial opportunities since May 2001. In June 2004 he along with ms

Kalyani Joshi established Centre for Entrepreneurship and Business

Management (CEBM) to identify, evaluate and exploit business opportunities

across the globe and mainly to lay a strong foundation for a visionary company.

In march 2005, Deore Consultancy services Pvt. Ltd. was incorporated.

Currently Deore consultancy services is engaged in developing infrastructure

and establishing a global customer base.


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Company Profile:

Name of the Company - Deore Consultancy Services Pvt. Ltd.

Location - Pune

Address - 204, Amit Court,

Old Tophkhana,

Memon Lane, Shivaji Nagar,

Pune, Maharashtra, India.

Pin Code - 411 005

Contact PersonMr. Ankush Deore, Director.


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2.1

Products

Profile


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Products

Deore QT

Finding out quantities has been tough task for construction companies

till date, process is tedious and time consuming but is equally important as

success of whole project rests on correct quantity estimates.

By keeping this unique need of construction companies, Deore

consultancy services has introduced special software solution Deore QT.

Extensive research of two and half years has finally fruited into a unique

quantity take off product with the desire to empower construction companies

with technology and improve their efficiency.

Deore Estimate

Deore Estimate is an end to end solution for carrying out the cost

estimation of various projects. It not only automates the estimation process but

also helps in generating various reports which are proving to be most important

documents while taking critical decisions.

As estimation is carried out in the initial phase of life cycle of the

project, its importance is highlighted with the fact that maximum cost reduction

can be carried out with effective and accurate estimation. Doing estimation

manually becomes time consuming and tedious when building plans are altered

many times before they are finalized. The cost involved goes up in this process.


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Deore Inventory

Keeping inventory costs down is crucial to gain competitive advantage

in present global scenario. Managing inventory has never been easy as

demonstrated by Deore inventory. Effective management of inventory which

in turn results in cost reduction, has emerged as one of the biggest challenges

for management in most of the organization.

Deore inventory provides software solution for effective management

of inventory.

Deore CRM

Deore CRM empowers management to keep effective track of all the

customers enquiries along with assessing payment dues on day today basis.

Deore Purchase

Deore Purchase aims at optimizing procurement process at any

construction company which leads to reduction of paper work, increase in

efficiency of operation and in turn improves the profit.

Deore School

Automation of schools or colleges ha started with introduction of

computers. But just presence of computers is not enough. These machines need

to be equipped with necessary software which can take care of day today

administration, track the progress of students, analyze their performance, and


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automate library functions etc. Deore School is a software solution offers all

of the above facilities.

Deore ORS

Deore ORS is an excellent assistant to any HR manager who now a

days has to spend a lot of time and effort scrutinizing and recruiting right kind

of people. Deore ORS not only streamlines the work but also helps in perfect

selection.


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Services

Website designing and custom application development

Deore consultancy services provide custom application development

(CAD) and website development services which focus on delivering

customized development of software applications and interfaces as well as

enhancements to existing packaged applications or pre engineered templates

and support and provision of custom applications.

Search Engine Optimization (SEO)

It is observed that 92% of the online population visits a search engine

portal every day. Top ranking of a website in search engines generates more

traffic which results in more awareness about a company as well as increased

sales.

Search engine optimization (SEO) is a process of improving website

ranking among search engines. Improved rankings ensure more number of

visitors which in turn generates more business for company.

E-Commerce

E-Commerce is online shop which operates 24x7 . E-Commerce

solutions facilitate buyers to do business without any restrictions such as time

and location. It helps in creating a virtual office without a huge infrastructure.


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Internet advertising and online branding

Internet has begun to make its presence in advertising world. In the

recent developments it has been observed that internet is becoming a major

channel of communication and information. Businesses abroad looking for

suppliers search on internet and contact those who have a web presence.

Internet advertising is one of the low cost medium of advertising which helps

in targeting domestic as well as international markets. Various researchers

indicate that Indians with access to the internet spend a considerable percentage

of their time online; it is thus natural that an increasing number of advertisers

and business are keen to advertise online.

IT outsourcing

IT outsourcing is the process of transferring an existing business

function or a part of a business function over to an external provider in order to

strategically use outside resources to perform activities previously handled in

the same organization.

IT Outsourcing (or contracting out) can also be defined as the

delegation of non- core operations or jobs from internal production within a

business to an external entity (such as a sub contractor) which specialize in

these operations


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III

Objective


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31

Title of the project

Market potential survey for E-Marketing and E-Commerce in Baramati

city area

(Covering areas under Baramati city and Baramati MIDC)

Primary objective:

To find out market potential related to E-Marketing and E-Commerce

for Deore Consultancy Services, within the premises of Baramati city.

Secondary objectives:

1) To find out the untapped market potential for IT products.2) To find out the awareness about E-Marketing and E-Commerce.3) To find out target market for Deore Consultancy Services.

To carry out awareness for Deore Consultancy Services.


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IV

Research

Methodology


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32

Research Methodology

Research is a scientific and systematic search for pertinent information

on a specific topic. Research is thus an original contribution to the existing

stock of knowledge making for its advancement it is the pursuit of truth with

the help of study, observation, comparison and experiment.

1) Descriptive research method

It includes surveys and fact-finding enquiries of different kind. The

major purpose of descriptive research is description of the state of affairs as it

exists at present the main characteristic of this research is that the researcher

has no control over the variables; he can only report what has happened or what

is happening.

By this method it was quite possible for me to gather important data and

state and compare present situations with the findings of my project.

2) Applied research method

Applied research aims at finding a solution for an immediate problem

facing a society or an industrial/ business organization. The central aim of the

applied research is to discover a solution for some pressing practical problems.

Whereas basic research is directed towards finding information that has a broad

base of applications, applied research adds to the already existing body of

scientific knowledge.

This method was useful to find out the data for the expansion plan and

the platform availability for expansion.


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3) Qualitative research method

It involves investigating the reasons, discovering the underlying motives and

desires and using in depth interview for the purpose.

I have adopted field research method and interviewed the concerned persons by

means of a questionnaire having closed and open ended questions in it.

Sample Design

All the items under consideration in any field of enquiry constitute a

universe or population; from this universe we have selected only a few

items for our study purposes, this items so selected constitute what is

technically called a sample. Sample can be either probability samples or non-

probability samples. With probability samples each element has a known

probability of being included in the sample but the non-probability samples do

not allow the researchers to determine its probability.

Following sampling techniques were used

1) Deliberate sampling - This sampling technique involves purposive ordeliberate selection of particular units from the universe (here Baramati

city and the outskirts of it having various industrial zones constitute the

universe).

2) Simple random sampling - This type of sampling is also known as achance sampling or probability sampling where each and every item in

the universe has an equal chance of inclusion in the sample. For the


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samples or the companies for which no database was present I visited

them randomly or made the cold calls to them and these companies were

approached through my own effort.

3) Convenience sampling - When population elements are selected forinclusion in the sample based on the ease of access, it can be called

convenience sampling. I collected the data by using convenience

sampling methods such as from different newspapers, yellow pages,

industrial directory which were selected on the basis of easy access to

include them in the sample size.

Method of data collection

While deciding the method of data collection to be used for the study,

the researcher should keep in mind two types of data viz. Primary and

Secondary.

Primary Data

The primary data is the data which is collected afresh for the first time, and

thus happens to be original in content. The secondary data on the other hand is

the one which is collected by someone else and which has been passed through

the statistical process.

1) Interview method - Personal interview method is used for datacollection, using this method I contacted the concerned persons and

interviewed them and collected the relevant data.


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35

2) Through questionnaire - Interview technique is followed by thequestionnaire format which consisted of various open and closed ended

questions.

3) Through e-mails - Where it was not possible to meet the concernedpersons I e-mailed them for further reference.

Secondary Data

Secondary data is the data which is already available I collected this data

from following sources:

1) Various publications of the central, state and local government.2) Various publications of the foreign govt., international bodies and their

subsidiary organizations.

3) Technical and trade journals.4) Books, magazines and news papers.5) Various websites on the internet.


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Limitations of the research

Though the survey for this project has been carried out to reach

meaningful conclusion and to provide recommendations on the basis of the

findings during the survey, but as we know that no project is ideal and hence in

reality this survey suffers from certain problems which acts as limitations of the

project these are as follows:

1. The real information may not be disclosed.2. Interviewer can provide a biased data for avoiding further questioning or

as a security measure.

3. Limited time frame restricts the surveyor to come to the exactconclusion and hence authenticity of the project can be questioned.

4.

The sample selected for the survey may not represent the exact universe

or all of the population.

5. As the company is newly established and brand name of the company isnot so known, some of the respondents didnt entertain any requests for

an interview.

6. The collected data is mainly focuses medium and small scale industries(MSI) only. So the results and findings are applicable to these

companies only.


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V

Data Analysis


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5.1

Current

Statistics


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37

Table 1: Internet Users in the world as on March 31st

2011

Region No. of internet users (%)

Asia 44

Europe 22.7North America 13

Latin America / Caribbean 10.3

Africa 5.7

Middle East 3.3

Oceania / Australia 1

Fig 1: Percentage of Internet Users in the world - 2011

Fig 2: No. of Internet Users in the world - 2011


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38

Table 2: World Internet Penetration Rates as on March 31st

2011

Region Internet Penetration Rate (%)

Asia 23.8

Europe 58.3North America 78.3

Latin America/ Caribbean 37

Africa 11.4

Middle East 31.7

Oceania/ Australia 60.1

Fig 3: World Internet Penetration Rates as on March 31st 2011

Table 3: India Internet Usage and Population Statistics

Year Users Population % Pen.

1998 1,400,000 1,094,870,677 0.10%

1999 2,800,000 1,094,870,677 0.30%

2000 5,500,000 1,094,870,677 0.50%

2001 7,000,000 1,094,870,677 0.70%2002 16,500,000 1,094,870,677 1.60%

2003 22,500,000 1,094,870,677 2.10%

2004 39,200,000 1,094,870,677 3.60%

2005 50,600,000 1,112,225,812 4.50%

2006 40,000,000 1,112,225,812 3.60%

2007 42,000,000 1,129,667,528 3.70%

2009 81,000,000 1,156,897,766 7.00%

2010 100,000,000 1,173,108,018 8.50%


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5.2

Data Analysis

&

Interpritation


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39

5.2.1 Distribution of companies based on type of business

Table 4: Distribution of companies based on type of business

Type of Business No. of Companies (%)B2B 40

B2C 40

Both 20

Fig 4: Distribution of companies based on type of business

Observation / Comments

Equal amount of companies i.e. 40% are doing business in B2B and

B2C respectively and about 20% of these are doing business in both B2B and

B2C.


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41

5.2.3 Distribution of companies based on operating area

Table 6: Distribution of companies based on operating area

Area No. of Companies (%)Baramati 35

Maharashtra 15

India 13

International 37

Fig 6: Distribution of companies based on operating area

Observations / Comments

There are about 37% of companies that carry out their business

internationally, and remaining carry out their businesses nationally - of these

13% do business all over India, 15% do business only in Maharashtra and 35%

restrict their business to Baramati.


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42

5.2.4 Distribution of companies based on owning of a website

Table 7: Distribution of companies based on owning of a website

Response No. of Companies (%)Yes 68

No 32

Fig 7: Distribution of companies based on owning of a website


Of all the companies interviwed 68% have their own website, while

32% do not own a website, these companies can be targeted as prospective

coustomers for website develoupment.


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43

5.2.5 Distribution of companies based on awareness about E-

Marketing and E-Commerce

Table 8: Distribution of companies based on awareness about E-



No 10

Little 65

Fig 8: Distribution of companies based on awareness about E-



Only 25 % of the interviewed had thorough knowledge about E-

Marketing and E-Commerce, 10% were clueless and about 65% had some kind

of idea / knowledge about E-Marketing and E-Commerce, these companies can

be future targets only if required information is provided to them.


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5.2.6 Distribution based on successful online / credit card

transactions carried by an individual

Table 9: Distribution based successful online / credit card


Response No. of Individuals (%)Yes 55

Many times 10

No 35

Fig 9: Distribution based on successful online / credit card



About 55% of respondants had used a credit card and / or bought

something online, 35% had never used or own a credit card and had never done

an online transaction, and 10% are regular online shoppers.


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45

5.2.7 Distribution based on companies selling their products online

Table 10: Distribution based on companies selling their products

online


No 70

Fig 10: Distribution based on companies selling their products online


30% of companies interviewed are currently selling their products online

while 70% are not selling their products online, these 70% of companies can

increase their sale by selling their products online, but for this to happen they

have to be made aware of E-Marketing and E-Commerce.


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46

5.2.8 Distribution based on willingness of companies to sale their

products online

Table 11: Distribution based on willingness of companies to sale their

products online


No 25

Maybe 55

Fig 11: Distribution based on willingness of companies to sale their

products online


20% of the companies interviewed were ready for taking their business

online, 25% were not ready as they had their own reasons, but 55% were not

sure as they had little or no knowledge about E-Marketing and E-Commerce,

these companies can be prospective customers if they are educated about E-

Marketing and E-Commerce.


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VI

Findings


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47

Findings

1) Equal amount of companies are doing business in B2B and B2Crespectively and some of these companies are doing business in both

B2B and B2C.

2) Most of the companies were not ready to reveal there turnover but someof them disclosed their turnover and these companies can be targeted in

future.

3) There are few companies that carry out their business internationally,and others carry out their businesses nationally - of these some do

business all over India, some do business only in Maharashtra and

remaining restrict their business to Baramati.

4) Of all the companies interviwed many companies have their ownwebsite, while few do not own a website - these companies can be

targeted as prospective coustomers for website develoupment.

5) Only few of the companies interviewed had thorough knowledge aboutE-Marketing and E-Commerce, while most were clueless and some of

these companies had some kind of idea / knowledge about E-Marketing

and E-Commerce - these companies can be future targets only if

required information is provided to them.

6) About half of the respondants had used a credit card and / or boughtsomething online, majority had never used or own a credit card and had


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48

never done an online transaction, and very few are regular online

shoppers.

7) Some of the companies interviewed are currently selling their productsonline while some are not - these companies can increase their sale by

selling their products online, but for this to happen they have to be made

aware of E-Marketing and E-Commerce.

8) Few of the companies interviewed were ready for taking their businessonline, some of the companies were not ready as they had their own

reasons, but about half of the interviewed companies were not sure as

they had little or no knowledge about E-Marketing and E-Commerce -

these companies can be prospective customers if they are educated about

E-Marketing and E-Commerce.


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VII

Sugessions


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Sugessions

1) Company should target potential markets as these small scale companiescant progress / grow in future without being exposed to the E-

Marketing and E-Commerce.

2) The potential market is quite confused about the E-Marketing and E-Commerce concept and hence a regular interaction and some form of

seminars should be arranged for them which may clear their ideas about

the topic to some extent.

3) The potential customers are quite curious about the price range of theoffered services; they can be lured by providing some discounts, early

registration benefit or mass registration benefits.

4) Potential market has many customers not having a website, so companycan target these customers and can offer them services like website

development. Also to attract these company some kind of introductary

offer like one year domain name registration free etc. can be provided.

5) As company is in its early stages many customers arent aware of thecompany, so company should work on promotion to increase the

awareness and brand value of the company.

6) The Researchers are the mirror images of the company as they representthe company so they should be equipped with the proper training

programs having detailed emphasis on the products and its nearest

competitors.


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VIII

Conclusion


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Conclusion

This survey i.e. Research on E-Marketing and E-Commerce

opportunities (Covering Baramati city and industrial zones around it) was

carried out in and around premises of Baramati city. Research shows that the

market is buzzed with the lot of opportunities available to be to grabbed and

also unexplored. Survey shows that there is a little confusion about E-

Marketing and E-Commerce in the minds of entrepreneurs as they dont know

or knows very little about E-Marketing and E-Commerce so there is a need to

carry out the seminars so as to clear their doubts, this can benefit the company

in long term future on which company can build its image in the present

market.

The survey also shows that the industrial zones like Baramati MIDC are

full of opportunities as these areas have many medium and small scale

companies. These companies can prove to be nice opportunities for E-

Marketing and E-Commerce. Also there are lots of opportunities for web

development, as some of these companies still dont have their own websites.

Hence company can grab these opportunities and create a stronger base for is

E-Marketing and E-Commerce projects.


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IX

Bibliography


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51

Bibliography

1) E-Marketing, fourth edition by Judy Strauss, Adel El-Ansary, RaymondFrost. Prentice hall India.

2) Guide to web marketing successful promotion on the net .by Judy Davis,Crest Publishing House.

3) Marketing management by Rajan Saxena, third edition, Tata McgrawHill.

4) E-Marketing Excellence by Dave Chaffey and P. R. Smith, third edition,Butterworth-Heinemann in an imprint of Elsevier.

5) eMarketing: The essential guide to online marketing by Rob Stokes,second edition, Quirk eMarketing (Pty) Ltd.

6) Business Research Methods by Donald Cooper, Pamel Schindler, TataMcgraw Hill Education Private Limited (2006).

7) Research Methodology: Methods And Techniques by C. R Kothari,New Age International (2004).

8) www.edoore.com- Date acsessed14th

Jun 11

9) www.wikipedia.com- Date acsessed20th Jun 11/ 3rd Jul 1110)www.internetworldstats.com- Date acsessed21st Jul 1111)www.iconocast.com- Date acsessed23rd Jun 1112)www.nkarten.com- Date acsessed13th Jun 11
http://www.edoore.com/http://www.edoore.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.internetworldstats.com/http://www.internetworldstats.com/http://www.internetworldstats.com/http://www.internetworldstats.com/http://www.iconocast.com/http://www.iconocast.com/http://www.iconocast.com/http://www.iconocast.com/http://www.nkarten.com/http://www.nkarten.com/http://www.nkarten.com/http://www.nkarten.com/http://www.nkarten.com/http://www.iconocast.com/http://www.internetworldstats.com/http://www.wikipedia.com/http://www.edoore.com/


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13)www.businessindia.in- Date acsessed14th -15th -16th Jun 1114)www.vanik.com- Date acsessed12th Jul 1115)www.businesslink.com- Date acsessed15th Aug 11
http://www.businessindia.in/http://www.businessindia.in/http://www.businessindia.in/http://www.businessindia.in/http://www.vanik.com/http://www.vanik.com/http://www.vanik.com/http://www.vanik.com/http://www.businesslink.com/http://www.businesslink.com/http://www.businesslink.com/http://www.businesslink.com/http://www.businesslink.com/http://www.vanik.com/http://www.businessindia.in/


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X

Annexure


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DEORE CONSULTANCY SERVICES PVT. LTD.

Name of the Company: ___________________________________________

___________________________________________

Address: ___________________________________________

___________________________________________

___________________________________________

___________________________________________

Phone No.: ____________________________________________

Name of the contact person: _______________________________________

Email id: ______________________________________________________

Mobile No.: ____________________________________________________


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01) What is the core business of your company?

02) What are the products/services offered?

03) What is the type of business?

B2B B2C

04) What is the turnover of your company?

05) What is the marketing area of your company?

Baramati city Maharashtra (other states)

National Worldwide

06) Do you have a website of your company?

Yes No


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07) Have you heard about e-commerce?

Yes No

08) Have you ever done a transaction using Internet?

Yes No often always

09) Do you use E-Commerce for your products/services?

Yes No

10) Are you interested in using E-Commerce for your products/services?

Yes No not sure

11) Any references you would like to suggest of those who may be interested

E-Marketing and E-Commerce.

_______________________________________________________________

_______________________________________________________________


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Companies Visited

Sr. No. Name of Company Contact No.

1 Val India Private Company 02112-645937

2 Raj Industries 9823029550

3 Godrej Agrovet Ltd. 9158005352

4 Venture Steels 919011-025657

5 Shakti Group 09422-011425

6 Transmech System 09860036308

7 Graphitech Casting & Alloys 02112-325627

8 Mahalami Seamles Equipment 09545514939

9 Lande Patil Transport Ltd. 992296038210 Delta Engineering 02112-243362

11 Vedant Enterprises 09371147437

12 Dynamix 02112-243821

13 Darade Auto Engineering Works 9975305304

14 Shree Shreeyash Indurstries 942231939

15 J.J Engineering 9326039017

16 Metlife Insurance Ltd. 02112-649091

17 Soham Insurdtries 9272798557

18 Bharati Engineering Works 967399400919 Sanva Auto Component Pvt. Ltd. 8805471500

20 Suraj Indurstries 9623447225

21 Mota Garments 9604929122

22 Sai engineering 9960038988

23 Omkar Packaging Indurstrues 9822217099

24 Shrinath Powder Coating 9765989005

25 Suyash Auto 9011027111

26 Max Insurance Life 9822199696

27 Spectrum Coats 9850950498

28 Raj Packaging 982307215229 Suneet Indurdtries 9922076869

30 Govind Cement Pipes 9850410666

31 Shreeya Indurstries 9423584159

32 Reliable Indurstries 9325311400

33 Sadguru Indurstries 9822550655

34 Baramati Tiles Pvt. Ltd. 02112-243908

35 Soma Textiles 02112-243716

36 Shardual Packaging Indurstris 02112-43720

37 Baramati Electomech 02112-243908

38 Piaggo Vahicles 9881139960


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39 Kaygee Foam Pvt. Ltd. 9922439822

40 Success Life Buisness. 9209192970

41 Kunal Traders 8600101243

42 Sundaram Finance Ltd. 02112-243041

43 Guradatta Enterprises 937300708644 Tate Electricals 09423042596

45 V- Connect Placement Service 9272107081

46 Angel Industries 9822874213

47 Chankeshwara Auto Indurstries 9270000753

48 Sahaydri Agro 02112-244055

49 Sameer Indurstries 9763719849

emarketing and ecommerce opportunities

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