electronics manufacturing services basics - 2008-03-28

8/14/2019 Electronics Manufacturing Services Basics - 2008-03-28

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Electronics Manufacturing Services

Training Session 1

EMS BasicsEMS BasicsMarch 28, 2008


2/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components

ElectronicManufacturing

Services

Design &

Prototyping

Services

Printed Circuit Board

Fabrication

Electro-MechanicalComponents

Electronic

Manufacturing Services

Fulfillment /

Distribution Services

Populated PCBA Only

Other names

Board level assembly

Circuit card assembly (CCA)

Printed wiring board assembly (PWBA)

Sub-Assembly Level Integration

Other names

Card cage assembly

Partial build assembly

Box Build

Other names

System build

Final assembly

1/15/2010 2

EMS Assembly TypesEMS Assembly Types


3/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components


Services

Design &

Prototyping

Services


Fabrication


Electronic


Fulfillment /


1/15/2010 3

PCBA BasicsPCBA Basics


Components

(Surface Mount)

Components

(Through Hole)

Components

(Heat Sink)

Primary

DocumentationRequirements:

Labor

Materials

Test

Secondary

Documentation

Requirements:

Quality specs RoHS specs

Shipping specs

Components

(Programmable)


4/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components


Services

Design &

Prototyping

Services


Fabrication


Electronic


Fulfillment /


1/15/2010 4

SubSub--Assembly BasicsAssembly Basics

PCBA Cables

Metals

(Sheet, Stamping, Casting)

Primary


Labor

Materials

Test

Secondary

Documentation

Requirements:

Quality specs RoHS specs

Shipping specs


5/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components


Services

Design &

Prototyping

Services


Fabrication


Electronic


Fulfillment /


1/15/2010 5

Final Assembly BasicsFinal Assembly Basics

Assembly


Labor

Materials

Test

SecondaryDocumentation

Requirements:

Quality specs

RoHS specs

Other

Packaging


Labor

Materials

Product packaging

specs

Barcoderequirements

RoHS specs

Shipping


Shipping specs

Customer database

Barcode specs

Material safety data

Freight options

Support


Labor

Materials

Product

documentation &

software

Secondary

Documentation

Requirements:

Quality specs

RoHS specs

Other


6/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components


Services

Design &

Prototyping

Services


Fabrication


Electronic


Fulfillment /


1/15/2010 6

What Level Does STACIWant?What Level Does STACIWant?


7/13


8/13


9/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components


Services

Design &

Prototyping

Services


Fabrication


Electronic


Fulfillment /


1/15/2010 9

EMS Industry BackgroundEMS Industry Background contcont

Industry changed name to EMS (Electronic Manufacturing Services)

100% turnkey of end-to-end solutions is standard from tier-1 through tier-3

All-in-one model is established in tier-1 through tier-3 Suppliers

Facilities and equipment are not the main differentiator anymore

Cost effective strong relationships are still king!

2000 Through Today


10/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components


Services

Design &

Prototyping

Services


Fabrication


Electronic


Fulfillment /


EMS becomes an extension ofthe customer's factory

Customer's transfer(outsource) critical and proprietary

manufacturing and operational requirements to EMS

Customer's become "entangled" with EMS Suppliers and

becomes extremely difficult to disengage

EMS Supplierbecomes customer's sole source for specific

P/N's i.e. "entangled" with each other

Disengagement becomes cost prohibitive and fixing Supplierproblems can be easier than replacement

Understanding customerproblems and how STACI can solve

them is critical toproviding an EMS solution1/15/2010 10

EMS Supplier & CustomerEMS Supplier & Customer

Relationship FactsRelationship Facts


11/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components


Services

Design &

Prototyping

Services


Fabrication


Electronic


Fulfillment /


Target customer contacts (Map the Organization)

Purchasing, materials / supply base

Engineering, manufacturing, quality

Typical decision making process is a group concensus

Finance, e ecutive, sales / marketing

Educate customeron STACI's EMS solutions / core compentencies

Domestic (Inservco)

China

Determine "pain" points with current EMS or customer inhouse PCBA

status (This is critical to finding and providing a real solution)

Quality or pricing, and cost reduction problems

EMS Approved endor List (A L) addition or change

Merger / acquisition issues

Personal referral / relationship opportunities

Offer toprovide information and follow-up Cycle time anticipated 3 months to 2 years to close a deal

Schedule a meeting between customer and STACI EMS specialist(s)1/15/2010 11

Talking PointsTalking Points

to EMS Salesto EMS Sales


12/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components


Services

Design &

Prototyping

Services


Fabrication


Electronic


Fulfillment /


Customer Outsourcing Needs

Design

Design for manufacturability review

PCBA and system

PCBA

Labor, materials, test

System build / final assembly

Labor, materials, test

Fulfillment / distribution

Finished goods management KanBan, JIT, direct ship, other

Service & repair Labor, materials, test

Field Replacement Units (FRUs) / warranty management

Remanufacturing services

End-of-life support services

Electronics recycling

1/15/2010 12

Identifying OpportunitiesIdentifying Opportunities


13/13

Design &

Prototype

Service

Printed

Circuit

Boards

Electro-Mechanical

Components


Services

Design &

Prototyping

Services


Fabrication


Electronic


Fulfillment /


1/15/2010 13

QuestionsQuestions

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electronics manufacturing services basics - 2008-03-28

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