elasticpath: commerce and content, together at last by brian gilmore & spence mcneill
DESCRIPTION
Presentation from RTP CQ5 Oct 2014 Meet-up: How ElasticPath's commerce solution can be seamlessly integrated with Adobe Experience Manager (AEM)TRANSCRIPT
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Commerce and content, together at last
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Who is Elastic Path?
200+satisfied enterprise
customers worldwide
Software that adds omnichannel commerce, subscriptions, and enhanced connectivity to digital engagement platforms
Empowers companies to deliver a truly complete and consistent customer experience
The world’s #1 ecommerce blog – www.getelastic.com
Every year, we generate billions in revenue for the world’s best brands
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84% would fail to buy if the company doesn't "understand” them (taking account of preferences, purchase history, and provided information)
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Modern consumers have high-expectations.
Unfortunately the majority of today’s digital brand experiences leave much to be desired.
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Millennials
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By 2025, millenials will make up 75% of the global
work force
So what?
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• Nearly 85% of millennials say they research purchases online before buying
• 73% of millenials are willing to use mobile devices to interact with brands’ loyalty programs
• 75% would switch brand if offered mobile discounts while shopping
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Most companies are not keeping up
• 89% of retailers don’t offer mobile payment options • 73% of retailers don’t offer mobile coupons • 92% of retailers don’t have integrated loyalty programs
across channels
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This text is a solid grey
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What is the cost of this approach?
89% have switched business to a competitor due to poor customer experience
Accenture estimates there is $5.9 trillion "put at play" from switching brands
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Adobe Marketing Cloud
Social Experience Manager
TargetAnalytics Media Optimizer
Campaign
Commerce EngineIntegration
Product Imagery & VideoShopping ExperiencePersonalized OffersFunnel Optimization
Order & Campaign EmailsCommerce KPI Reporting
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Commerce Challenges
20
1 Mobile traffic from diverse devices with different screen sizes
2 Customers have come to expect personalized, relevant experiences
3 “Single View of the Customer” across channels
4 High development costs and slow time to market on customer experience
5 The “Shot List” now includes video and 3x more assets for A/B testing
6 Omnichannel integration in Retail
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DIGITAL CUSTOMER EXPERIENCES ARE DISJOINTED
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* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
Option 1: Side-by-side or hybrid delivery
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* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
Option 2: Ecommerce-driven delivery
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* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
Option 3: CMS-driven delivery
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THE PERFECT UNION IS NEEDED FOR EXPERIENCE-DRIVEN COMMERCE
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Elastic Path® Commerce Everywhere – Suite capabilities
© Copyright 2014, Elastic Path Software Inc. All rights reserved.
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DEMOELASTIC PATH EDITION FOR
ADOBE® EXPERIENCE MANAGER
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Commerce and content, together at last
Thank you